My keynote presentation in The Mobile Finance Masterclass in London onn the 29th of January 2013. the masterclass will show senior finance executives how they can deploy the latest mobile marketing tools and techniques to generate new business and retain loyal customers across all customer touchpoints. Core themes range from transactional mobile apps and tablet strategies to mobile sites, mobile CRM and mobile advertising.

1. Mobile Marketing
for financial institutions
George Giannakeas
Marketing Manager Warply
@gioris
How mobile is disrupting a traditional industry

2. SO YOU ‘VE GOT YOUR APP
now what?

3. THE VALUE

4. THE NETWORK

5. PROBLEM
Mobile Marketing Is Underperforming s
e r Ad
Bann work
M obile don’t !
r did
“Traditional” mobile advertising like banner-ads is failing,
Sim p ly
real-performance is very poor and needs to be addressed neve
immediately. Brands need to learn how to execute in the They
sense of new mobile marketing strategies.
The Evolution of Brands Mobile Strategies
g
After investing in the development of mobile inventory, brands erin
ent tion era
za
neti
then focused on growing their user base. Now it is time
monetize this medium... mo
2009 2012 2012 2016

6. HOW EVERYTHING WORKS ?
A cloud based marketing
toolbox, that enables brands,
developers and publishers to
directly send interactive mobile
marketing campaigns to their
customer base via push
notifications
User receives
WARP

7. SEGMENTATION
Facebook/
Foursquare
Data Mining Custom Geolocation/
Demographics Tagging Geofencing
Target using full scope Integrate with existing Use custom tagging API to Deliver campaigns that
of facebook back ends and fuse it with categorize your app users either change their
demographics through end users messaging based on your app content based on user
the embedded interaction. Persuasive marketing needs. Use “4/5 location (geolocation) or
facebook connect marketing can effectively star rating” or “frequent triggering campaign
functionality inside identify consumer player” if you develop interactions when users
Warply SDK personas. games or “Sports Fan” and are close to specific
“Car Enthusiast” if you are locations (geofencing).
a publisher.

8. TESTIMONIALS
Warply serves as a Campaign redemption is up
zero cost direct to 80% making CPC down to
communication
channel with our top
4-7¢
customer 10% - Mindshare
- Eurobank
40% Warply gave us 10x consumer reach
with 1/5 of the media buying
CREDIT CARD SPENDING
INCREASE budget!
FROM THE FIRST MONTH OF USE
- Kraft

9. USER RETENTION INCREASED
we have increased
retention up to 70%

10. BEING RELEVANT
Silent Push
<4% opt-out rate with revolutionary
mobile marketing concepts like silent
push and Live Inbox!
&

11. 40% CREDIT SPENDING GROWTH
we changed their purchase habits
… from the first month
… this is something trivial but most marketers forget

12. TOP 1%
...we established a direct channel of
communication to our top clients, since 1% of
card holders performed 15% of spending...
… this is something trivial but most marketers forget

13. RULE #1 IN MOBILE
"Users don't perceive brand
communication as noise as
long as it's within their
context!"

14. how we did it?
campaign concepts that
influenced behavior!

19. ONE CLICK ACTIONS
Let the In-App Payments
customers A cloud based marketing toolbox,
perform actions that enables brands, developers
and publishers to directly
only through a
click.
SMS/Call
A cloud based marketing API/Connection
toolbox, that enables
brands, developers and
A cloud based marketing toolbox,
publishers to directly
that enables brands, developers
and publishers to directly

20. CONTEXT BASED MESSAGES
Go Ahead
Communicate with your clients
in their context!
visit us: http://warp.ly
mail us: info@warp.ly
like us: https://facebook.com/warply