Social media & online marketing boot camp #2
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Presentation used when I teach a 3-4 hour Bootcamp on the hows, whys, and how to's of social media for businesses or organizations
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Social media & online marketing boot camp #2
- 1. Social Media For Business Part Two: Beyond Statistics to Daily, Weekly, and Monthly Tasks http://nwmarketing411.com
- 2. Follow the 3 C's The 3 C's ● Create ● Control ● Continue
- 4. Let's Get Started 1. Create & Set Up Accounts (or update information) 2. Create Management Platform Account & Connect Social Media Accounts 3. Create Marketing Plan & Calendar 4. Create General Brand and Keyword Alerts 5. Create and Add Campaign Specific Keywords to Follow 6. Create Ads Relevant to Marketing Plan 7. Create and Schedule Events or Repeat Marketing Campaign Messages in Management Platform 8. Create Content Continuously or Re-Purpose Old Valid Content. Create Once Use Over and Over
- 5. The 3 C's: Create : Set Up Factors to Consider ● Time ● Resources ● Commitment ● Blogging ● Facebook ● YouTube ● Google+ ● Twitter ● Pinterest ● Linkedin ● Email ● Business Listings & Mobile Apps
- 6. Let's Get Started 1. Create & Set Up Accounts (or update information) 2. Create Management Platform Account & Connect Social Media Accounts 3. Create Marketing Plan & Calendar 4. Create General Brand and Keyword Alerts 5. Create and Add Campaign Specific Keywords to Follow 6. Create Ads Relevant to Marketing Plan 7. Create and Schedule Events or Repeat Marketing Campaign Messages in Management Platform 8. Create Content Continuously or Re-Purpose Old Valid Content. Create Once Use Over and Over
- 7. Create: Management Multi-Platform ● Sendible: Pay Service ● SproutSocial: Pay Service ● Hootsuite: Free up to 5 Accounts
- 8. Let's Get Started 1. Create & Set Up Accounts (or update information) 2. Create Management Platform Account & Connect Social Media Accounts 3. Create Marketing Plan & Calendar 4. Create General Brand and Keyword Alerts 5. Create and Add Campaign Specific Keywords to Follow 6. Create Ads Relevant to Marketing Plan 7. Create and Schedule Events or Repeat Marketing Campaign Messages in Management Platform 8. Create Content Continuously or Re-Purpose Old Valid Content. Create Once Use Over and Over
- 9. Create: Ideas For Marketing Plan ● Current Promotions or Events ● Create Lists of Ideas and Trends for Your Market ● Share Relevant Experiences & Customer Reviews ● Answer Questions You've Received ● Use Press Releases ● When You are Looking for Information What Do You Like to See? ● After Checking Stats Use That Information
- 10. Create: Marketing Plan Components ● Topics for the Month (ex: St Patricks Day, Cycling Prep, Green) ● How many posts per day/week for each platform (ex: Facebook=3, Twitter=5 Blog=2 times a week Email=1 per week) ● Times posts should be going out ● List of Current Months Events or Promotions ● Posting ideas related to the topics chosen (refer to questions on previous slide) ● Media going to be used i.e. photos, videos, or presentations ● What specifically needs to be tracked for the month for month end reporting.
- 11. Social Media Calendar Example
- 12. Let's Get Started 1. Create & Set Up Accounts (or update information) 2. Create Management Platform Account & Connect Social Media Accounts 3. Create Marketing Plan & Calendar 4. Create General Brand and Keyword Alerts 5. Create and Add Campaign Specific Keywords to Follow 6. Create Ads Relevant to Marketing Plan 7. Create and Schedule Events or Repeat Marketing Campaign Messages in Management Platform 8. Create Content Continuously or Re-Purpose Old Valid Content. Create Once Use Over and Over
- 13. What Keywords Should You Monitor? ● Your URL (yoursite.com). ● Your company name and all its variations. ● Your name and the name of the top executives of your company. ● Some key phrases for your industry. For example, if you have a Star Wars t-shirt e- store, you might want to track "Star Wars", "Jedi", "Darth Vader" and other related keywords. ● Your competitors' brands and URLs.
- 14. Keyword Monitoring: Options 1. Google Alerts 2. Within Management Platforms (Sendible, SproutSocial, Hootsuite) 3. socialmention.com 4. mention.com
- 15. Monitoring Your Brand: Google Alerts http://nwmarketing411.com
- 17. Let's Get Started 1. Create & Set Up Accounts (or update information) 2. Create Management Platform Account & Connect Social Media Accounts 3. Create Marketing Plan & Calendar 4. Create General Brand and Keyword Alerts 5. Create and Add Campaign Specific Keywords to Follow 6. Create Ads Relevant to Marketing Plan 7. Create and Schedule Events or Repeat Marketing Campaign Messages in Management Platform 8. Create Content Continuously or Re-Purpose Old Valid Content. Create Once Use Over and Over
- 18. Advertising Options 1. Facebook Ads & Promoted Posts 2. Google Adwords 3. Youtube 4. Reachli (Pinterest) 5. Online Magazines or Niche Sites
- 19. Facebook Advertising: Getting Started http://nwmarketing411.com
- 20. How To Create A Facebook Ad http://nwmarketing411.com
- 22. Promoted Posts on Facebook http://nwmarketing411.com
- 23. Let's Get Started 1. Create & Set Up Accounts (or update information) 2. Create Management Platform Account & Connect Social Media Accounts 3. Create Marketing Plan & Calendar 4. Create General Brand and Keyword Alerts 5. Create and Add Campaign Specific Keywords to Follow 6. Create Ads Relevant to Marketing Plan 7. Create and Schedule Events or Repeat Marketing Campaign Messages 8. Create Content Continuously or Re-Purpose Old Valid Content. Create Once Use Over and Over
- 26. Let's Get Started 1. Create & Set Up Accounts (or update information) 2. Create Management Platform Account & Connect Social Media Accounts 3. Create Marketing Plan & Calendar 4. Create General Brand and Keyword Alerts 5. Create and Add Campaign Specific Keywords to Follow 6. Create Ads Relevant to Marketing Plan 7. Create and Schedule Events or Repeat Marketing Campaign Messages 8. Create Content Continuously or Re-Purpose Old Valid Content. Create Once Use Over and Over
- 28. Remember Reasons Why 1. Find New Prospects 2. Build Your Brand 3. Keep Finger on Pulse of the Market 4. Build a Community 5. Give Your Business A Personality 6. Better Search Engine Rankings 7. Network With Influencers 8. Stay Connected
- 29. Let's Control Our Message 1. Use a Management Platform 2. Stick to the Marketing Plan (But leave room for flexibility and creativity) 3. Continually Evaluate Keyword Monitoring and Update as needed. 4. Create one piece of content (Picture, Video, Presentation, etc.) that then can be re-purposed and shared in multiple other places. 5. Keep Everyone in the Company on the Same page (and if relevant sharing content).
- 31. Continue: Daily Tasks At First Posting/Monitoring Time: 15-30 minutes ● Respond to Any Messages From Day Before or Current ● Check News Reader or Email for Keyword Finds ● Schedule Posts for the Day Second Posting/Monitoring Time: 15-30 minutes ● Respond to Any New Messages ● Check Keyword Searches and Lists on Twitter For Conversation's/Questions to Answer or Respond Third Posting/Monitoring Time: 15-30 minutes ● Respond to Any New Messages ● Prospecting: Add People to Lists and/or make new connections
- 32. Continue: Weekly & Monthly Weekly: Time needed 30-60 minutes ● Schedule recurring posts for events etc. and for weekends (this includes email newsletters & blog posts) ● Set reminders to check messages at least 3 times a day and to remember to post minimum of 3 times per day Monthly: Time needed 30 min. prep- 60 minute meeting ● Check all reporting sources for actions taken & where coming from ● Evaluate last months ROI to decide where to focus for current month ● Create marketing plan and focus of content for month
- 33. Continue: Statistics Monitored ● Google Analytics (Web Traffic): Free ● Feedburner (Blog subscribers): Free ● Management Platform Reports ● Facebook Insights ● Link shorteners (bit.ly): Free ● Reachli (Pinterest): Free
- 34. Just Remember the 3 C's The 3 C's ● Create ● Control ● Continue
- 35. Thank You For Your Time Jamie Lynn Morgan jamie@jmorgan.us 208-215-5152 http://nwmarketing411.com