Wearable technologies, privacy and intellectual property rights

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Outline of main legal issues connected to the usage of wearable technologies with particular reference to privacy and data protection, intellectual property rights and confidentiality

Tecnología

Webinar

Wearable technologies,
privacy and IP rights
Global Lawyers Association

Giulio Coraggio
DLA Piper Italy
giulio.coraggio@dlapiper.com
November 20, 2013

What is all about?

Giulio Coraggio - DLA Piper

giulio.coraggio@dlapiper.com

2

Agenda
 Processing of users' personal data:
 data transfers
 data relating to the holder of the device but also third parties

 How are wearable technologies protected?
 What are the possible additional risks?

Giulio Coraggio - DLA Piper

giulio.coraggio@dlapiper.com

3

Processing of users' data
 Which data protection law applies?
 What consent and authorizations are required? and in the case
of biometric data?
 What security measures shall be adopted?
 What data can be accessed?

Giulio Coraggio - DLA Piper

giulio.coraggio@dlapiper.com

4

Remote patient monitoring system
 Relationship between hospitals / sponsors / platform providers
 Purposes of processing
 Medical treatment, clinical trials, articles etc.
 What are anonymous data?

 Issue applies to any sector

Giulio Coraggio - DLA Piper

giulio.coraggio@dlapiper.com

5

Cloud projects – transfer of data

Giulio Coraggio - DLA Piper

giulio.coraggio@dlapiper.com

6

How are these devices protected?
 Is the software a medical device?
 What impact on the growth of the market?

 Trademark protection of generic terms by technology
companies?

Giulio Coraggio - DLA Piper

giulio.coraggio@dlapiper.com

7

Additional risks
 Misuse of confidential information
 information can be collected and transferred to third parties very
easily
 review of companies' internal policy

 Monitoring of employees?
 Collection of sounds/images of third parties

Giulio Coraggio - DLA Piper

giulio.coraggio@dlapiper.com

8

Thank you!

Giulio Coraggio
DLA Piper Italy
T +39 02 80 618 619
M +39 334 68 81 147
E giulio.coraggio@dlapiper.com
Giulio Coraggio - DLA Piper

giulio.coraggio@dlapiper.com

9

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Within the beauty and cosmetics sector, information and advertising campaigns relating to the various products play a primary role, as they are fundamental for building (and, at a later stage, consolidating) consumer trust. This importance has been acquired above all as a result of the expansion of the market through the phenomenon of social media and the growing attention of consumers to goods produced using so-called green or organic components and, above all, cruelty-free products, i.e. products for the realization of which no tests on animals have been carried out. Moreover, these elements not only have an impact on the formulation of advertising claims, as they aim to convey the identity, values and ethics of the brand - rather than promising miraculous effects through their use - but also significantly influence production requirements. Yet, when large manufacturers promote certain specific features of their products, such as sustainability and absence of animal testing, certain risks arise: the claim must be truthful and based on rigorous scientific testing, the entire supply chain must be taken into account to verify whether the claim is misleading, and the absence of animal testing cannot be presented as an added value at the European level, as it is a requirement by law. After all, the cosmetics industry is a highly innovative sector and large companies need to reflect that in their advertising. However, attention must be paid to certain pitfalls: for example, it is necessary to prevent advertising from creating the impression that a cosmetic product has curative effects or effects that transcend the real characteristics and performance of its composition. And, indeed, although the cosmetics industry tends to have a generally responsible approach to claims and advertising in general, there are still some caveats that need to be carefully considered and some limits that should not be crossed.

Good practices and common pitfalls on advertising of cosmetics in Italy

Giulio Coraggio

Il tragico conflitto tra Russia e Ucraina è anche un conflitto cyber che ha fatto aumentare il cyber rischio rispetto al quale il CSIRT ha dato indicazioni riassunte in questa infografica in stile legal design. E' delle ultime ore la notizia che Anonymous, il movimento decentralizzato di hacktivismo, ha preso di mira i siti governativi e le TV russe quale parte del devastante conflitto tra Russia ed Ucraina che è attualmente in corso. Tuttavia, esiste un cyber rischio anche per enti, organizzazioni ed aziende che intrattengono rapporti con soggetti ucraini e con i quali siano in essere interconnessioni telematiche (e.g., connessioni B2B, utenze presso reti ucraine e viceversa, condivisione di repository o piattaforme collaborative). Per agevolare le aziende in questa situazione di difficoltà le esperte di legal design dello studio legale DLA Piper, Deborah Paracchini ed Enila Elezi, hanno riassunto in questa infografica le indicazioni fornite dal CSRIT, il Computer Security Incident Response Team - Italia.

Infografica - Misure di protezione CSIRT contro rischi di cyber derivanti dal...

Giulio Coraggio

In July 2018, Legislative Decree No. 87/2018, also known as the Dignity Decree, was adopted, which among the various objectives of the law also contained the fight against the spread of gambling disorder. Specifically, the regulation introduced for the first time in the Italian legal system the absolute prohibition of advertising relating to games or bets with money winnings (art. 9). The ban concerns any form of advertising, direct or indirect and in any way carried out, with some exceptions. In this infographic, Vincenzo Giuffrè and Enila Elezi of the law firm DLA Piper analyze rules on the Italian gambling advertising ban.

Italian Gambling Advertising Ban – Don'ts and Do's

Giulio Coraggio

Good practices and common pitfalls on ESG advertising in Italy

Giulio Coraggio

Come gestire gli obblighi privacy di un attacco ransomware

Giulio Coraggio

Quali sono le potenzialità di business dell’intelligenza artificiale, quale è il potenziale impatto del regolamento sull’IA sulle stesse e quali sono le questioni legali ed etiche che rimangono irrisolte dopo il regolamento? Ne abbiamo discusso in webinar organizzato da AIGI con lo studio legale DLA Piper. La presentazione qui pubblicata è stata realizzata da Pietro Scarpino – VP, Head of IoT, VR & AI Service Line di NTT Data e Giulio Coraggio – Location Head of Italian Intellectual Property and Technology Department di DLA Piper

Intelligenza artificiale: le sue potenzialità, la bozza di regolamento UE e r...

Giulio Coraggio

In questo webinar, gli Avv.ti Giulio Coraggio, Cristina Criscuoli e Giulia Zappaterra dello studio legale DLA Piper hanno discusso di come gestire un attacco ransomware e di quali possono essere le conseguenze di una gestione inadeguata di simili incidenti. Il webinar si è concentrato inoltre sull’importanza di adottare una politica efficace in materia di sicurezza informatica e sulle possibili misure da implementare al fine di prevenire il verificarsi di simili attacchi e mitigarne sensibilmente gli effetti ove dovessero avverarsi.

Come gestire un data breach da attacco ransomware

Giulio Coraggio

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