1. Business Proposal
September 2010

2. Give a Kid a Backpack is tax deductible 501c 3 nonprofit organization
that works towards enriching the lives of impoverished children
around the world with backpacks filled with school supplies through
the partnership with other nonprofit organizations.

3. • Low operating overhead
• Over 70,000+ backpacks distributed throughout
the world (150,000 pounds) since 2004.
• Established nonprofit with track record
• Established logistics partners which help avoid
tariff fees
• Established partners and network
• 100% volunteer organization

4. •Tools for School
•Hope for Education
•Clean Out for Kids
•Intercultural Awareness
•Community Involvement

5. What are the plans for the future of Give a Kid a
Backpack and Room It Up?

6. Market Analysis
Targeted Audiences
a. General Public.- Our general target audiences are
people of all ages.
b. Corporate.- A corporation’s social responsibility is
aligned to how they manage their business with
clients, employees, and communities worldwide.
c. Nonprofits/Churches-Tax exempt nonprofit
organizations submit requests to Give a Kid a
Backpack for backpacks to be given to the children
they serve.

7. Give a Kid a Backpack Brand
Ensure product quality and low cost.
 Respond quickly to sponsors/ donors concerns.
 Make it easy for our sponsors/donors to give us
feedback on our products.
Provide setup and delivery service for the event
Be major distributor and participant 3-5 Back to
School Bash Events in other major cities in the U.S.
The goal is to distribute 10,000 backpacks at each
event per year.. The potential cities are Orlando,
Baltimore, Louisiana, Chicago and/or Los Angeles.

8. Orlando Back to
School Bash 2010
9000 Backpacks
distributed

9. • Quality backpack
• Pens
• Pencils
• Notebook
• Pencil pouch
• Two folders
• Pencil sharpener
• Eraser
• Ruler
• Box of crayons
• Two glue sticks
• Scissors
• Note of encouragement
What is included in a Backpack fill with
school supplies?

10. Give a Kid a Backpack and GKB Holdings
Branding and Revenue By 2013…

 Integrate Give a Kid a Backpack (nonprofit) and GKB for
profit into the Room It Up Corporation.
Strong brand name -Back to School Bashes to take place in
four + major cities throughout the U.S.
Generate $1 million annual revenues through the sales of GKB
Holdings, grants, fundraising, donor, sponsors and a
percentage of the RIU sales.
 Build relationships with Fortune 100 organizations.
 Expand distribution to 25+ countries.
Staff: 4-6 employees + 4 internship positions. The staff would
be divided into
 The goal is to distribute 100,000 backpacks per year. Out of
the 100,000 backpacks a year.
 Support stainable projects such a building school in
underdeveloped, scholarship and water projects.
 Open a second in a Central American country.

11. Financial
Revenue
GKB Brand backpacks for corporate, nonprofits, churches
Distribution shipping & handling
In-kind donations from corporate and general public
Grants
Individual donation
Charitable mission
Fundraisers
Events
Cost
Program Operations: All resources focused on training, collection,
facilities and shipping and distribution personnel
Fundraising: All resources for sales marketing, website, PR, proposals,
business development, event.
Administration: All resources for management, office support and
overhead.
Licensing fee of GKB brand
Grant based upon: environmental, charitable mission, job creation,
operating expense, events

13. Company Responsibilities
Give a Kid a Backpack nonprofit
 National School Supply Recycling
 Building School
 Distribution to Impoverish children
 Educational Programs
 NGO Partnership
 Community partnership
GKB Holding Brand
 Monetizes GKB brand
 Licensing GKB brand
 Backpack/ Educational Product sales by RIU
 Corporate /Nonprofit/ Churches Sponsorship sales.