A semi-serious discussion about your future in publishing

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“A semi-serious discussion about your future in publishing.” by Guy LeCharles Gonzalez, presented to an NYU "Introduction to Interactive Media" class on 10/17/2011

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unleashing the Niche Community to Optimize SEO/SEM, and Acquisition of Eyeballs, to Synergistically Monetize Your Content paradigm Or, “A semi-serious discussion about your future in publishing.” Guy LeCharles Gonzalez | loudpoet.com | @glecharles NYU, 10/17/2011

Guy LeCharles GonzalezDirector, Content & Digital Product Development Library Journal | School Library Journal | The Horn Book ,[object Object]

Membership Manager, The Academy of American Poets (1998-1999)

Marketing Manager, SourceMedia (2004-2007)

Advertising Sales Director, Writer’s Digest (2007-2008)

Publisher & Editorial Director, Horticulture (2008-2009)

Director of Programming & Business Development, Digital Book World (2009-2011)

Director, Content & Digital Product Development, Media Source / Library Journals, LLC. (Present)Also… ,[object Object]

Co-author of Burning Down the House (Soft Skull Press, 2000)

Contributing Editor for PopCultureShock.com (2005-2007)Guy LeCharles Gonzalez | loudpoet.com | @glecharles

Everyone has an opinion… loudpoet.com: Blogging it Like it is Since 2003 Guy LeCharles Gonzalez is an old/new media pragmatist; (still a) publishing optimist, and a library advocate... He can be rather outspoken at times and does not suffer fools gladly, so nothing on this site is meant to be representative of his employers — past, present or future. Guy LeCharles Gonzalez | loudpoet.com | @glecharles

Guy LeCharles Gonzalez | loudpoet.com | @glecharles

50 Ideas on Using Twitterfor Business #19. Don’t toot your own horn too much. (Man, I can’t believe I’m saying this. I do it all the time. – Side note: I’ve gotta stop tooting my own horn). Guy LeCharles Gonzalez | loudpoet.com | @glecharles

#fail #cmonson Guy LeCharles Gonzalez | loudpoet.com | @glecharles

Most companies can’t sustain social media engagement because they lack the internal editorial infrastructure to support it. They don’t have a content strategy. “Content strategy is, in fact, the next big thing”Kristina Halvorson http://bit.ly/az7U68 Guy LeCharles Gonzalez | loudpoet.com | @glecharles

CRUSHING IT? Guy LeCharles Gonzalez | loudpoet.com | @glecharles

FL Guy LeCharles Gonzalez | loudpoet.com | @glecharles

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A semi-serious discussion about your future in publishing

1. unleashing the Niche Community to Optimize SEO/SEM, and Acquisition of Eyeballs, to Synergistically Monetize Your Content paradigm Or, “A semi-serious discussion about your future in publishing.” Guy LeCharles Gonzalez | loudpoet.com | @glecharles NYU, 10/17/2011

3. Membership Manager, The Academy of American Poets (1998-1999)

4. Marketing Manager, SourceMedia (2004-2007)

5. Advertising Sales Director, Writer’s Digest (2007-2008)

6. Publisher & Editorial Director, Horticulture (2008-2009)

7. Director of Programming & Business Development, Digital Book World (2009-2011)

9. Co-author of Burning Down the House (Soft Skull Press, 2000)

10. Contributing Editor for PopCultureShock.com (2005-2007)Guy LeCharles Gonzalez | loudpoet.com | @glecharles

11. Everyone has an opinion… loudpoet.com: Blogging it Like it is Since 2003 Guy LeCharles Gonzalez is an old/new media pragmatist; (still a) publishing optimist, and a library advocate... He can be rather outspoken at times and does not suffer fools gladly, so nothing on this site is meant to be representative of his employers — past, present or future. Guy LeCharles Gonzalez | loudpoet.com | @glecharles

12. Guy LeCharles Gonzalez | loudpoet.com | @glecharles

13. 50 Ideas on Using Twitterfor Business #19. Don’t toot your own horn too much. (Man, I can’t believe I’m saying this. I do it all the time. – Side note: I’ve gotta stop tooting my own horn). Guy LeCharles Gonzalez | loudpoet.com | @glecharles

14. #fail #cmonson Guy LeCharles Gonzalez | loudpoet.com | @glecharles

15. Most companies can’t sustain social media engagement because they lack the internal editorial infrastructure to support it. They don’t have a content strategy. “Content strategy is, in fact, the next big thing”Kristina Halvorson http://bit.ly/az7U68 Guy LeCharles Gonzalez | loudpoet.com | @glecharles

16. CRUSHING IT? Guy LeCharles Gonzalez | loudpoet.com | @glecharles

17. FL Guy LeCharles Gonzalez | loudpoet.com | @glecharles

18. FL Guy LeCharles Gonzalez | loudpoet.com | @glecharles

19. Guy LeCharles Gonzalez | loudpoet.com | @glecharles

20. Content, Context, Community VENDOR MAGAZINES WEBSITES VENDOR ASSOCIATION COMMUNITY FACEBOOK VENDOR VENDOR LINKEDIN TWITTER READER “Our goal is to place our authoritative journalism at the center of a social media experience.” –Lewis DVorkin, Chief Product OfficerForbes Media GOOGLE ASSOCIATION VENDOR COMMUNITY EVENTS BOOKS VENDOR Guy LeCharles Gonzalez | loudpoet.com | @glecharles

21.

22. Establishing and nurturing direct relationships across multiple platforms

23. Empowering and rewarding our most engaged subscribers

24. Making SEO and data analysis a core discipline across all departments

25. Identifying new opportunities and new audiences to profitably expand our content’s reachGuy LeCharles Gonzalez | loudpoet.com | @glecharles

26.

27. Standard ad units

28.

29. EVENT: Tech Summit

30. NL: The Digital Shift

31. RESOURCES: Toolkits, White papers, WebcastsGuy LeCharles Gonzalez | loudpoet.com | @glecharles

32. In conclusion… Get Around Get Connected Get Online Guy LeCharles Gonzalez | loudpoet.com | @glecharles

33. Professional Resources Guy LeCharles Gonzalez | loudpoet.com | @glecharles

34. Contact Guy LeCharles GonzalezDirector, Content & Digital Product Development Library Journal | School Library Journal | The Horn Book loudpoet.com @glecharles

A semi-serious discussion about your future in publishing

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