The locative function of mobile devices is enabling more people to connect to spaces where we live and work. This presentation introduces locative media, offers a brief overview of how people are using the geolocative functionality on their mobile apps, and outlines a few tips for developing or maintaining a locative app.
What to Consider if You're Considering Doing a PhD
Positioning the User in Mobile Locative Apps
1. Positioning the User in
Mobile Locative Apps
Glen Farrelly
Digital Media Consultant
& PhD Candidate
University of Toronto
June
Canadian Wireless Trade Show
October 29, 2015
2. About Me
15+ years working in digital media
Blogger for Backbone Magazine
PhD candidate iSchool, University of Toronto
Research mobile media, geoinformatics, & place
Consult & teach on digital media integration
& optimizing user experience
Methods used: survey, interviews,
social media monitoring, content analysis
3. Introduction
The locative function of mobile devices is enabling more
people to connect to spaces where we live and work.
I will discuss how people are using location-based
services to access geographically relevant content for
commerce and pleasure.
As this technology evolves, it is helpful to consider the
interplay of technology, people, and place and how
this may apply to your organization.
4. Technical Requirements
Five components necessary:
Geo-positioning technology
Internet connectivity
Mobile communications and computing
Geocoded content
Graphical interface and interaction
5. Locative Media Devices
Found on various types of mobile devices:
Smartphones
Tablets
Smartwatches
GPS Devices
7. Locative Mobile is Here
94% of millennials using location-based services
Main drivers of use are:
Geotargetted directions
Maps
Social navigation
Although some pure-play LBS apps are popular;
geolocation features embedded in many apps
8. Apps Where Location Features
Art
Commerce & Marketing
Health & Fitness
Games
Personal Efficiency
Social Recommendation
Coordination & Safety
Geosocial Networking
Local Discovery
Navigation
Transportation
Travel
16. Concerns limit usage:
Data used
Roaming charges
Battery drain
Privacy (but generational to a degree)
Micro apps – people aren't keen to download
so era of mobile websites may soon arrive
Usability and proximity issues frustrate users
People like receiving relevant geotargetted ads
Where Are We Now?
17. They Don’t Want to Lose Out
September 2015 survey by Retale of US millennials:
84% say they act on push notifications received
Types of push info preferred:
61% like “coupons or deals for immediate use” & “customer rewards"
35% like new product info and sale availability" & "nearby store
locations and hours"
Don’t like about push notifications:
39% say "notifications aren't relevant enough”
34% say "notifications feel intrusive"
25% say "they send me too many"
18. Locative Media Uses
0
10
20
30
40
50
60
Find nearby
businesses
Find nearby
events
Find nearby
sites
View
pictures or
videos of
location
Read
current info
of location
Read history
of location
Read local
news
Read
reviews of
nearby
businesses
%ofrespondents
Source: Survey conducted by Glen Farrelly, 2013
19. Improves Relationship to Place
0
10
20
30
40
50
60
Improves knowledge of
place
Aids social connection Improves appreciation
of place
Fosters sense of
belonging to place
%ofrespondents
Source: Survey conducted by Glen Farrelly, 2013
20. My Findings
Locative fosters relationship to place:
1) Encourages and prolongs interaction with
and in place
2) Facilitates social navigation
3) Improves awareness and recall of place
4) Foster autobiographical insideness to places
21. Where To Go From Here
Allow content to private or shared publicly
Offer personalization features
Draw upon various multimedia formats
Offer different types of information
Devise ways to interact with your content & place
Ensure breadth of content is available
across many locations