2. Internal;
The sales & Marketing Organization
- The sale’s rules seem be decreased .
- Increasing in order to be inventory impact to incentives.
- Not clear that the cost of supply chain will be reduced.
- Problems of customer stock- out and replacement by
competitors.
- It seem to JITD not effective in running trade promotions.
- Loss of chance to achieve sale volume via promotions along
canvass periods.
- Concern of Barilla’s manufacturing not flexibility to planning
through JITD Program that cause of inventory load.
- To afraid that cannot keep good relation with retailers.

3. External Party;
Distributors ( GDs & DOs )
- Concern to interrupting in their warehouse and figures.
- It’s not clear that JITD will reduce cost of inventory Mnt.
- The benefit from trade promotion was decreased.
- Incentives including DC fee seem decrease cause of not full
tuck load.
- To afraid that JITD complicate to their Inventory
Management System.

4. External;
Retail outlets
- Benefit from inventory which discount in promotion period is
limited.
- To loss sale’s opportunity from out off stock.

5. Barilla Distribution Patterns (original)
Ordering
Delivery
TL = truck load LTL = Less-truck load

6. Barilla Distribution Patterns (new propose)
Ordering
Delivery
Barilla CDs and Forecasting Center
TL = truck load LTL = Less-truck load

8. Focus on External Distributors
Original;
- Contact to some DCs for get Shipment Data.
Propose;
- Find out target DCs / Outlets.
- Implement POS System to the current target.
-Try to prove the benefits and compare with
original proposal.
Inventory Cost = Holding Cost + Ordering Cost + Penalty Cost
- Collecting Data and Analysis to evaluate the
forecasting data.
- Take Care about incentive on a level with their
received.

9. Focus on Retail Outlets
Original;
- Not to directly order to Barilla.
- Order to DCs via fax.
Propose;
- Introduce POS System / Create Demand.
- Support POS and Computer Linkage to the prospects.
- Try to prove the benefits and compare with original
proposal.
- Collecting Data and Analysis to evaluate the
forecasting data.
- Take Care about incentive on a level with their
received.

10. Focus on Sales& MKT Organization
Original;
- Management & achieve sales at retail store, almost of work time.
Propose;
- Educate / try to create positive attitude.
- Assign to contact new outlets for get attractive
incentive with smart work.
- Assign MKT to effort strategies achieve new MKT
channels.
- Update the progressive of JITD implementation
continuously.
- Use the shipment data from JITD Program for
efficiency to Manufacturing Plan.