Linked IN - Your 24/7 virtual trade show is all about getting the most form this platform

1. YOUR 24/7 VIRTUAL TRADE SHOW

2. WHY Our Vision
Create Economic Opportunity for every
member of the global workforce.

3. WHY 3 REASONS
OF DECISION MAKERS DO NOT
ANSWER COLD CALLS
OF BUYERS USE SOCIAL MEDIA IN THEIR
DECISION MAKING PROCESS
B2B BUYERS ARE 57% OF THE WAY
THROUGH THEIR BUYING DECISION BEFORE
CONTACTING SALES
90%
75%
57%

4. HOW
Sale Solutions
The Start of Every Sales Opportunity
Find Connect Engage

5. HOW
Knowledge
The Definitive Professional Publishing Platform
SlideShare Groups Pulse Influencers

6. USERS
WHICH OF THE FOLLOWING HAS LINKEDIN
HELPED YOU WITH?
RESEARCH PEOPLE
AND COMPANIES
RECONNECT WITH
PAST
BUSINESS
ASSOCIATES
BUILD NEW RELATIONS
WITH INDIVIDUALS WHO
MAY
INFLUENCE
CUSTOMERS
BUILD NEW
RELATIONS
WITH POTENTIAL
CUSTOMERS
HELP UNCOVER
POTENTIAL
JOB OPPORTUNITIES
INCREASE BRANDING
/MARKETING
PRESENCE IN
THE MARKETPLACE
INCREASE
YOUR FACE-
TO-FACE
NETWORKING
EFFECTIVENES
S
GENERATE
IDENTIFIABLE
BUSINESS
OPPORTUNITIES

7. HOW
Sale Solutions
The Start of Every Sales Opportunity
Find Connect Engage

8. HOW SALES MODELS
OLD MODEL
Cold
Calls
Sales
Demos
Qualify
Leads
NEW MODEL
Educate Engage
Social
Networks

9. HOW LEAD GENERATION

10. HOW LEAD GENERATION

11. HOW Strategy
Plan
Marketing Objectives
Core Target Market
Personal Brand Statement
Compelling Linkedin Profile
Connect
Segmenting your database
Identify the best search criteria
Build your sales funnel
Profit
Design and Promote a call to action
Develop a relationship with your network
Systemize, replicate and delegate
Celebrate your results

12. WHY
400+ million users
These affluent, ambitious, and influential professionals have
an average household income of $107,000, and over 50% of
them represent some level of senior management. If you
are a business professional and you do not have a powerful
presence on LinkedIn, you are missing valuable
opportunities to connect and grow your business.

13. WHY
The ability to see your immediate professional connections
on LinkedIn as well as your 2nd and 3rd degree
connections opens up a powerful network to you that you
could never replicate on your own. As your connections
grow, your professional network grows exponentially.
LinkedIn is a virtual trade show

14. HOW
Properly optimized pages, both company and employee can
boost SEO and organic visibility
• Include a professional headshot
• Include keywords in job position title
• List skills that are part of your future role
• Link to company blog under“Websites”
• Add Twitter handle
• Claim unique URL and then drop it into email signatures

15. HOW
LinkedIn groups are spaces in which professionals and
experts can share content, ask for advice, post or search for
jobs and network with others. Groups are tailored to
brands, associations and societies.
LinkedIn Groups Are Virtual Trade Show Breakout Rooms
groups, causes, publications and industries in general.

16. HOW
SlideShare
It gives you a chance to show your expertise visually.
Also, you can embed video or audio into your SlideShare
presentation that will automatically play when someone
visits your LinkedIn Profile!

17. HOW
Pulse
The customizable news reader that its popular news
curation feature, which now provides the backend
technology for all content surfacing on the platform.
All contributors are now publishers.

18. HOW
Knowledge
The Definitive Professional Publishing Platform
SlideShare Groups Pulse Influencers