This document outlines various signage and branding materials for a coffee shop, including indoor signage like logos and menus, outdoor signage for advertising, gas pump signage, flavor labels, paper cups, and materials for a rewards program like cards and mugs. Sizes and brief descriptions are provided for each material.
2. INDOORSIGNAGE
cabinetvinylsticker
Estimated Size: Variable Width x 8”H
The bottom border is sized to fit across the bottom
portion of a display in a repeating pattern
TOPCANOPY(withsidepanels)
Estimated Size: Variable Width x 24”H
The top banner is sized to fit across the top
portion of a display with additional side panels
3. INDOORSIGNAGE
LOGOPLAQUE
Size: 36”W x 33”H
This plaque is the main
logo display, featuring a
die-cut outline
MENUBOARD
Size: 24”W x 36”H
The menu board is pre-printed to display
flavors and size pricing, with a blank left
to add future additional flavors
LogoLightbox
Size: 32”W x 24”H
This backlit logo light-
box can run from a
regular power outlet
4. outdoorSIGNAGE
PROUDLySERVEDSIGN
Estimated Size: 65”W x 60”H
This is the main outdoor advertising sign,
designed to be fit into a window (and printed
on mesh vinyl to maintain outside visibility)
or be affixed to the main station sign
PROUDLYSERVEDDECAL
Size: 32”W x 24”H
This decal is designed to be placed on the
main entrance door, featuring a die-cut
cloud background to draw attention
5. GASPUMPSIGNAGE
PUMPTALKER
Size: 4.75”W x 10.25”H
The pump talker is designed to be inserted
through a gas hose by utilizing the 2 die-
cut circles
PUMPSIGN
Size: 15”W x 25”H OR (20”W x 15”H)
The pump signs can be placed on a column
near the gas pumps, or directly on them–
available in horizontal or vertical displays
Thru-cut Bleed
6. FLAVORSANDCUPS
FLAVORLABELS
Size: 4”W x 6”H
These magnetic flavor labels attach directly brewing
pots and give a brief description of each coffee.
Regular, Decafe, Hazelnut, Blueberry, French Vanilla,
Mud Slide, Pumpkin Spice
PAPERCUPS
Size: 12oz / 16oz / 20oz
Our paper cups are available in 3 sizes and
feature a 2-color, wrapped design
7. REWARDSPROGRAM
REWARDCARD
Size: 3.5”W x 2”H
This reward card is given out free to
customers and punched for each coffee
purchased– the 10th
cup is free
MUG
Size: 16oz
Our mug can be purchased for
$2.00 and filled for a $.25 discount
on all future refills
($.99refills)
MUGAD
Size: 8.5”W x 11”H
This sign gives a brief view of our
mug with pricing (also available in
$2.99 pricing)
RewardAd
Size: 8.5”W x 11”H
This sign gives a brief view of our
reward card and details