This is a summary of my presentation I held at the Nokia-Siemens / Mastel sponsored Indonesian Broadband event in Jakarta, today (April 1, 2008); riffing on my favorite theme "Open is King" and touching on issues such as the rise of niche media, the culture of participation, content commerce models of the future, broadband content versus narrowband content, the power of sharing, a new definition of UGC, telco trends, control versus trust etc.