This document outlines the framework for facilitating an effective ideation process. It discusses establishing clear objectives, disrupting traditional perspectives to spark new ideas, using appropriate activities to elicit ideas from participants, prioritizing the best ideas, and defining next steps to carry ideas forward. The framework emphasizes reframing problems, introducing new points of view, selecting activities tailored to desired outcomes, making everyone accountable for ideas, and documenting the process to build on outcomes. The overall goal is to design an ideation session that is an engaging and productive experience for participants.

1. Ideation Facilitation Design Thinking & the Facilitation Process © Proprietary 2010 Idea Couture Inc. + @glinskiii

2. 01 Why ideation matters. © Proprietary 2010 Idea Couture Inc. + @glinskiii

3. © Proprietary 2010 Idea Couture Inc. + @glinskiii

4. We help clients identify new areas of opportunity. BLIND SPOTS New Customer Behaviours TODAY’S MARKETING ACTIVITIES EMERGINGMARKETINGTOOLKIT Prepared for Sustainable Brands 2010. © Confidential and Proprietary. © Proprietary 2010 Idea Couture Inc. + @glinskiii

5. Design Thinking is a big part of the way we help clients identify that opportunity. © Proprietary 2010 Idea Couture Inc. + @glinskiii

6. © Proprietary 2010 Idea Couture Inc. + @glinskiii

7. An innovation process helps clients discover new mysteries. Customer insight Prototyping Scanning Prioritization Kickoff & Constraints Ideation Synthesis Secondary / Qualitative Research © Proprietary 2010 Idea Couture Inc. + @glinskiii

8. 02 The framework for ideation design. © Proprietary 2010 Idea Couture Inc. + @glinskiii

9. The outcomes of ideation are decided before you ever come up with an idea. Here are the steps you need to follow*. 5 *Ok. You don’t NEED to follow these steps. But if you’re starting out in ideation, and you’re trying to corral some pretty difficult people, having a solid framework helps you a ton. Prepared for Sustainable Brands 2010. © Confidential and Proprietary. © Proprietary 2010 Idea Couture Inc. + @glinskiii

10. Objectives Disruption Ideas Presenting Next Steps © Proprietary 2010 Idea Couture Inc. + @glinskiii

11. Objectives – What is the purpose of your ideation session? © Proprietary 2010 Idea Couture Inc. + @glinskiii

12. Objectives – Narrower the more specific the defined focus, the easier it is to stay on track. © Proprietary 2010 Idea Couture Inc. + @glinskiii

13. Objectives – Co-Creating objectives breeds collaboration. © Proprietary 2010 Idea Couture Inc. + @glinskiii

14. Objectives. What is our desired outcome? What is the groups desired outcome? What is the scope & scale of ideas? © Proprietary 2010 Idea Couture Inc. + @glinskiii

15. Objectives Disruption Activities Presenting Next Steps © Proprietary 2010 Idea Couture Inc. + @glinskiii

16. Disruption – How do we get participants to reframe their view of the world? © Proprietary 2010 Idea Couture Inc. + @glinskiii

17. Disruption – Traditional market research doesn’t support design thinking. © Proprietary 2010 Idea Couture Inc. + @glinskiii

18. Disruption – Standard research methods are business proof, not fertile ground. © Proprietary 2010 Idea Couture Inc. + @glinskiii

19. Design research Context labs Human factors analysis Ethnography Digital forensics Disruption – Design thinking uses research as a tool to fuel new ideas. © Proprietary 2010 Idea Couture Inc. + @glinskiii

20. Disruption – New needs plus new views on those needs createsnew ideas. © Proprietary 2010 Idea Couture Inc. + @glinskiii

21. Disruption – Facilitating ideation is about requires a reframing people’s view of the world. © Proprietary 2010 Idea Couture Inc. + @glinskiii

22. Disruption – The organization of inputs for innovation. Whitespace New Scenarios Customer Research New Opportunities No Disruption, fingers crossed. No Customer Research Scan No Scan © Proprietary 2010 Idea Couture Inc. + @glinskiii

23. Disruption. What new points of view can we present? How do we frame reframe old problems? How do we introduce new perspectives? © Proprietary 2010 Idea Couture Inc. + @glinskiii

24. Objectives Disruption Activities Presenting Next Steps © Proprietary 2010 Idea Couture Inc. + @glinskiii

25. Activities – What is the best way to get ideas out of people? © Proprietary 2010 Idea Couture Inc. + @glinskiii

26. Activities - Most people leave the process of coming up with ideas to serendipity… © Proprietary 2010 Idea Couture Inc. + @glinskiii

27. Activities - Six people walk into a room with a problem, but without a plan… © Proprietary 2010 Idea Couture Inc. + @glinskiii

28. Activities - Everyone has the capacity to be creative, they just need people to help them get it out of them. © Proprietary 2010 Idea Couture Inc. + @glinskiii

29. Activities - The job of facilitating ideation is about getting the best possible outcome. Bad ideas are your fault. © Proprietary 2010 Idea Couture Inc. + @glinskiii

30. Activities - As facilitators, it’s our job to help people make abductive connections. © Proprietary 2010 Idea Couture Inc. + @glinskiii

31. Activities. What do we need at the end? What is needed to take control? What mechanics can I wrap around it? © Proprietary 2010 Idea Couture Inc. + @glinskiii

32. Objectives Disruption Activities Presenting and prioritizing… Next Steps © Proprietary 2010 Idea Couture Inc. + @glinskiii

33. Presenting – Ideas belong to the team not the individual. © Proprietary 2010 Idea Couture Inc. + @glinskiii

34. Presenting – Seeding good ideas is an important part of success. © Proprietary 2010 Idea Couture Inc. + @glinskiii

35. Presenting – Too many good ideas means nothing gets done. © Proprietary 2010 Idea Couture Inc. + @glinskiii

36. Presenting & Prioritizing. How do we make everyone feel accountable for all ideas? How do we make sure we don’t take on more than what’s realistic? © Proprietary 2010 Idea Couture Inc. + @glinskiii

37. Objectives Disruption Activities Presenting Next Steps © Proprietary 2010 Idea Couture Inc. + @glinskiii

38. Next steps are almost always ignored. Please don’t. It’s sounsatisfying. © Proprietary 2010 Idea Couture Inc. + @glinskiii

39. Next Steps – Document the whole way through. © Proprietary 2010 Idea Couture Inc. + @glinskiii

40. Next Steps – Create tangible assets. © Proprietary 2010 Idea Couture Inc. + @glinskiii

41. Next Steps – Expand on what’s there. © Proprietary 2010 Idea Couture Inc. + @glinskiii

42. Objectives Disruption Activities Presenting Next Steps © Proprietary 2010 Idea Couture Inc. + @glinskiii

43. Most importantly make sure you have an awesome time. © Proprietary 2010 Idea Couture Inc. + @glinskiii

44. Follow the framework, but don’t make it an algorithm. © Proprietary 2010 Idea Couture Inc. + @glinskiii

45. Ideation should be the highlight of the month. Make sure you design it that way. © Proprietary 2010 Idea Couture Inc. + @glinskiii

46. © Proprietary 2010 Idea Couture Inc. + @glinskiii