New campaign theme for Marriott

1. Marriott Hotels
Comfort, Quality and Luxury

2. Integrated Theme for Client
• New campaign them will utilize the best of
social media: Youtube, Facebook, Myspace,
etc.

3. Key Components
• Social Media
• TV Spot
• Radio Spot
• PR
• Print Adv in luxury magazines

4. Metrics of Success
• Marriott is successful!
• Businessmen, the family, You can have lots of
fun at a Marriott hotel:
• Luxury
• Economy
• Business

5. Budget
• $50M to be spent across Marriott (domestic)
and Marriott International chains of resorts,
spas, and hotels.

6. More Budget!
• $50M will cover the cost of producing a
pulsing media schedule that involves Radio
and TV spots, and Print advertising.
• PR is free!

7. Timeline
• Within one year Marriott will have achieved
its goal!
• More customers = happiness at Marriott

8. Timeline
• Marriott does excellent business year-round,
not dependent on season. Resorts are located
in warm, dry or humid subtropical climates –
so seasons aren’t an issue with luring patrons
and vacationers.
• Marriott International receives consumers
from the host country and all over the U.S. –
year-round. Also not dependent on season.

9. Timeline
• The domestic chain requires the bulk of the
media budget since the economy hotels in the
Marriott family have major competition.

10. Marriott loves its consumers!
• Yay!