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QR Codes Introduction and Case Studies
What are they? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How do they work? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How do they work? ,[object Object],[object Object],[object Object],[object Object]
How are they used? ,[object Object]
DICK’S Sporting Goods ,[object Object],The code takes them to the DICK’s mobile site
[object Object],Continental Airlines
[object Object],Starbucks The code simply stores their Starbucks card number
[object Object],[object Object],[object Object],Editoras http://www.youtube.com/watch?v=PG4thXVM2qk
[object Object],Some others The small town of Manor, TX installed QR codes throughout their government property. The cost-friendly initiative earned them the Most Innovative Use of Technology award.
Applications in Development at Global Thinking ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Drawbacks to Consider ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
QR Code Resources ,[object Object],[object Object],[object Object],[object Object],[object Object]
Interested in Using QR Codes? Contact us:  +1 571.527.4160 [email_address]

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QR Codes: Introduction and Case Studies

Notas del editor

  1. • Mobile marketing opportunities: QR codes would provide a foray in mobile marketing communications and supports our *cross-media* approach • Extension to PURLs: QR codes are a mobile-enabled pURL and can be customized per the user, or by the user. • Invites direct response and involvement: QR codes inherently require engagement on the user’s part, but effective presentation and compelling messages make invovlement more likely. Another way to reach out to a target audience and invite participation. • Adds to customizing, targeting abilities: Furthers our expertise in those areas with a very appropriate cross-media function • An area to innovate: Technology is young in US in practice and development. It’s out there, but no one has seized it. Could be something for us to make a name on.