2012 Globe One Digital company profile, a european search & performance leading digital marketing agency

1. Globe One Digital

2. Profile

3. History
Globe One Digital was established in 1997 and up until today, it has experienced a significant number of
successful partnerships in the field of IT, Internet Marketing and Digital Strategy, and furthermore, it has
become one of the Leading Top Search Agencies not only in Greece but in Europe as well.
Historical Overview of Globe One Digital – Performance Intelligence Agency
 In 1997, Globe One Digital was founded in Athens, Greece, and made its first steps in Internet Marketing
with Email Marketing, Website Development and High Quality IT Services.
 In 2002, Globe One Digital bought its own real estate at Sarandaporou 25-27 Avenue, in Athens, Greece.
 In 2004, the agency took on 2 Olympic Games projects, the Communication Centre at Asteras in
Vouliagmeni and the Olympic Accommodation. We started our first global Pay Per Click Campaigns in
Google AdWords and Yahoo.

4. History
 In 2005, Globe One Digital became a certified participant in the International Quality Management System
EN ISO 9001:2000.
 In 2008, Globe One Digital was divided into 2 specific digital departments, the Search and the Social
Department.
 In 2009, Globe One Digital conducted performance campaigns in Google, Facebook, LinkedIn and SEO
combining third party technologies that track the results.
 In 2011, Globe One Digital became a Google Certified Partner.
 In 2012, Globe One Digital creates its UK branch and manages global accounts in Germany, Israel,
Cyprus, England and Poland.

5. Who we are

6. Who we are
Our company has had a long experience, which dates from 1997 in Internet Marketing Services and from
2003 in Performance Marketing. Our expertise is divided into 6 areas:
 PPC Campaigns
 SEO
 CRO
 Social Media Moderation & Optimization
 Mobile
 Web Development
We are a Google Certified Partner and during the last years we have managed some of the strongest
Brands and Digital Accounts (Search and Social Media) in Europe. Our team’s in-depth knowledge of Digital
Marketing has led us to double the company’s status and expand in new accounts in England and in new
market areas such as Cyprus, Poland, Germany and Israel.
We have conducted a strategic cooperation with one of the biggest platforms worldwide, Media Revolution, in
Google AdWords. Last but not least, during our many successful projects, we have cooperated with the
biggest Greek publishers in CMS level, with more than 200 million pageviews and have managed accounts
and clients’ spends that surpass 100k per month in Search

7. Advantages and Benefits
 Experience: Since 2003, we have cooperated with leading brands and clients. We have successfully
managed and optimized numerous performance projects for Search and Social in Travel, Finance,
Insurance, Heavy Industry, Public Organizations and SMB’s.
 Performance: We are specialized in and totally focused on Performance Marketing, which has resulted in
our acquiring a high position in the clients’ preference.
 Quality: We are one of the 17 Google Certified Agencies in Greece, we belong to the Google SEM Stars
Program for agencies and we own a leading position as an agency in the Balkan area.
 Technology: After thorough inspections and trials, we have ended up using more than 3 technologies to
support our Search, Social & CRO projects.
 The Team: We have a solid, powerful and performance-oriented team that has managed to pull through
the most competitive projects in the Greek market in regard of Search and Social.

8. Advantages and Benefits
 Knowledge: Most people in our Search team are certified with more than one Google Certification.
 Global View: Our agency is the only agency in the Balkan area that can handle projects in 10 different
languages: Polish, English, German, French, Italic, Greek, Spanish, Turkish, Arabic and Russian.
 Transparency: Our agency is one out of very few agencies which gives you the possibility to be
connected to your accounts in real time so that you can monitor them closely.
 360 view and flexible approach: We are able to provide digital services in a variety of media and as a
result your promotion is automatically expanded at a very high level.
 Cost: Our advanced Search Engine Marketing Strategies are offered to you at a low cost if you take into
account the multiple benefits for your company and the return on investment you will get is worth the
effort.

9. Spoken Languages

10. Google Certified Partners
Google AdWords Certified Partners are companies, certified by Google, that provide electronic
management to Google AdWords accounts.
In order to be certified, they have to pass the exams which prove that they possess an in depth
understanding of AdWords, and furthermore meet all the certification requirements.
These are companies which have high turnovers in Google AdWords campaigns and meet the
prerequisites for the creation, maintenance and development of electronic advertisements through
Google AdWords.
All Google AdWords Certified Partners have a vast experience and a deep knowledge of the
policies and strategies necessary for successful advertising trough the Google network and its
partners.
Since 2003, we have successfully implemented numerous campaigns and find ourselves now
deservedly in a leading position in the Balkan area. Through working with our company, one of the
17 Greek certified Google AdWords Certified Partners, you are presented with the opportunity to
save time while optimizing the performance of your investment.

11. Social Media
Our Social Media Marketing services include:
 Initial Property Set Up
 Training
 Monitoring
 Consulting
Globe One Digital provides highly effective Social Media Moderation services on all the desirable
social media properties.
Apart from that, there are always some not so good-willing users that will have the desire to hurt your
brand’s image through unflattering comments and mentions on your pages. For that reason, we check
and moderate your social media pages daily and prevent any unpleasant situations that might occur.

12. Social Media
We also use performance marketing intelligence tools like Sysomos, Raven Tools and gather strong
insights and data from Sentimental Analysis, Social Monitoring και Tracking.
Through these insights we understand what the trends/impressions are around your brand
(positive/negative) and can predict new trends that can seriously affect your brand’s online reputation.
Our Digital Agency has successfully managed numerous Social Media Accounts of big brands that
saw their sales skyrocketing.

13. CRO
CRO is a technical set of digital marketing actions that can literally make a huge difference when it comes to
simply having loads of traffic to your website and actually make money out of this incoming search engine
traffic.
We never rest when conducting Conversion Rate Optimization actions on our clients websites and each
time we aim at getting Higher and Higher ROI. With our CRO services you’ll start seeing results from the
first weeks of our digital campaigns.

14. CRO
Landing Page Optimization – Design Improvement
 We improve all the elements on your website’s landing pages. We also create special banners,
buttons and “call to action” elements.
 Through Analytics Tools we redesign various areas of your Website depending on the percentage of
views on each webpage elements.
 We conduct several tests with Website Optimizer tools to find out which content brings more
conversions.
 We make the appropriate changes on your website, according to the “Centre of Eye”.
 We redesign forms such as contact forms, order forms, lead forms, to become more friendly, easier to
use and distinguish between simple visitors and future customers.

15. Website Development
Since 1997 we have managed the biggest and most well-known cms platforms. Furthermore, we have created
our own cms platform, called traffic buster.
Our SEO knowledge combined with our experience and expertise / know-how, allows us to manage any open
source platform, such as WordPress, Joomla etc., and upgrade its traffic.
After having completed with accuracy numerous projects of high importance on various sectors (commerse,
industry, retail etc.), Globe One Digital can assure you with pride that its experienced developers and
designers can successfully accomplish even the most difficult projects. In other words, it is considered as an
integral part of the services offered by the company – combined with Search Advertising and Social Media
Marketing.
Given the fact that the company has developed dozens of Social Media Applications in retail and industry
business during the last years, it can work at an Entry, Intermediate and Expert level and can accomplish any
project assigned to it.
Globe One Digital cooperates with the biggest development agencies in Greece, which are awarded with
many Hermes Awards.

16. CSR

17. CSR
During the last years, Globe One Digital supports for free the NGO “Smile of the Child” (Xamogelo tou
Paidiou), which has been facing serious financial problems, due to the recession.
In an effort to avoid the shutdown of the most active and effective non profit organization for children in
Greece, Globe One Digital undertook the NGO’s overall digital support. The company’s strategy was to
increase the digital presence of the “Smile of the Child” and consequently raise public awareness on this
crucial issue.
In order to achieve the above mentioned goals, and after having interacted with the biggest Digital Media
Publishers in Greece , Globe One Digital conducted successfully numerous Google AdWords Campaigns, in
Search and Digital.
We are delighted to announce that our efforts bear fruit, and the “Smile of the Child” can continue its
important task in the community, helping children in need overcome their difficulties.

18. Company Structure

19. Globe One Digital Greece Branch Structure
Our Branch in Greece, includes 23 persons:
Management
1 CEO
3 Directors
4 Head of Clients
Google
SEO Social Media
AdWords
 3 Client Service  2 Client Service
 7 Client Service
Operations
 3 Operators

20. Globe One Digital UK Branch Structure
Our Branch in UK, includes 4 persons:
Management
1 Director
Head of Clients Client Services
 1 Head of Clients  2 Client Service

21. Clients

22. Indicative Clients

23. Performance

24. Performance
 Automotive Business
For 2 Brands, in less than one year, we have succeeded in having over 200 crucial
keywords on the top 5 Google rankings.
 Telecoms
In 3 months, we have achieved a 65% CPA Cost Reduction on annual DSL subscriptions.
 OTAs
For one of the major Global OTAs, with over 50.000 keywords and 300 campaigns, we
have completed a CPA Optimization within 2 months. Result 60% CPA Reduction.
 Insurance
The leader online insurance company in Greece increased the number of its contracts in 1
year, from 150 contracts/month to 1.400 contracts/month, with 80% CPA Reduction.
 FMCG
We have reduced the cost per liker from 1,2€ to 0,4€ for one of the biggest European
FMCGs.

25. Technology

26. Technology
 Raven Tools
 SYSOMOS
 Wordstream
 Media Revolution Platform
 Google AdWords Editor
 Doubleclick for Advertisers
 Doubleclick for Small Business
 Google Optimizer
 Optimizely
&
 TOMBI eye tracking

27. Thank
You!
25, Sarantaporou Av.. | 111 44, Athens | Attica, Greece
Office: +30 210 211 7700
Fax: +30 210 211 7703
Web: http://www.globeone.gr
SEO Search Engine Optimization
Adwords Google Advertising
SMO Social Media Optimization
CRO Conversion Rate Optimization