Social media platforms like Facebook and Twitter have transformed how people communicate and share information. Facebook allows users to connect with friends, share photos and updates, and join groups and pages. Twitter allows users to follow accounts they find interesting and share short updates. Both platforms provide analytics tools to track engagement. While the basics of each platform are simple, their impact has been significant by enabling real-time sharing, viral content spread, and new ways for companies to interact with customers.
6. The “Social Media Concept”
has transformed the way we
communicate with everything.
7. The “Social Media Concept”
has transformed the way we
communicate with everything.
• Product recommendations • Allows us to find information
and reviews based on common interests
• Instantly allows us talk to • Allows people to showcase
people in our past their talents or opinions
easier
• Brings us closer to
celebrities and companies • Makes people feel part of a
group
• Cause items to go “viral”
8. The Facts
3 Out of 4 Americans use Social Technology
2/3 of the Global Internet Population Visit Social
Networks.
Visiting Social Sites is Now the 4th Most Popular
Online Activity—Ahead of Personal Email.
11. Facebook
• Geared toward friend-type communication
• Place to share photos, personal thoughts and
other communication between a chosen circle
of friends
• You can control who access your profile
• Engage in conversations with your friends and
their friends
12.
13. Getting Started
• Provide basic information
• Your name is your account name
• Its free...and always will be?
• One account per e-mail address
15. Lets Be Friends
• Build your base with people you
know and want to converse with
• You can reach out to people or
they find you
• You can accept or ignore requests
and delete people off of your list.
16. Be Safe
• You can control who sees your information, photos, posts, etc.
• Use the recommended setting or create your own
18. Lets Be Friends...Sort of....
Friend Lists
• Organize your friend list by
categories
• The same people can be in
multiple categories
• Will help you control who sees
what you post and photo albums
Found at:
Account > Edit Friends > Create List
19. Posting—The whole idea behind social media
• Social media would not exisit with out people “Sharing”
• You can share text, photos, links, video or other social media applications
(i.e. Farmville, ESPN U, Mob Wars, etc.)
• By sharing items, you post them on your “Wall” as well as your friends
“News Feed”
20. Posting—The whole idea behind social media
• Social media would not exisit with out people “Sharing”
• You can share text, photos, links, video or other social media applications
(i.e. Farmville, ESPN U, Mob Wars, etc.)
• By sharing items, you post them on your “Wall” as well as your friends
“News Feed”
21. Commenting—The whole OTHER idea behind social media
• Commenting on posts is part
of the “Social” side of social
media
• You can see posts by others
not in your network
• “Liking” is a way to comment
without actually writing
anything.
22. Posting—Using lists
• This will determine what
groups can and cannot see
your posts
23.
24.
25. Tagging Photos
• Allows you to identify
people in the photo.
• Person has to be one of
your “Friends”
• You can comment on
photos the same way
as your wall
• You can “Un-Tag” yourself
if you want
30. Pages: The C&C Page
• Gives us a presence in the space
and gives us another good
communication channel
• Messaging and content is geared
toward the personality and
employees of C&C
• If you “Like,” the C&C page
updates will appear on your Wall
• You can comment on any items
on the page.
31. Pages: The C&C Page
• Use your personal information to
drive traffic to the C&C page.
32. Worlds Collide
If you are posting on the C&C page, please keep this in mind
• Use common sense, clients may be viewing this page
• Keep your personal privacy settings updated
• If you have any doubt about what you are posting on your
personal page, use the friend list features
• As of right now, we do not have any C&C SM Guidelines,
but we are looking into them
33.
34. Twitter
• Shorter messaging
• Less control over who “Follows” you
• You follow others because you want to hear
what they have to say.
• Tweets are sent with the goal to have your
followers “re-tweet” it—send out to their network
• Usually more frequent posting—you can get
overwhelmed by an active poster
• Content tweeted properly can be searched
and indexed
• Can be used to directly communicate with
someone
35.
36. Getting Started
• Provide very basic information • Its free
• Create a screen name • One account per e-mail address
37. Getting Started
• Provide very basic information • Its free
• Create a screen name • One account per e-mail address
38. Finding people to follow
• Twitter will give you suggestions
based on:
• Your interests
• Popular members
• People you already follow
• You can search for accounts you
may know
• You can easily follow and
un-follow people until you find
your right mix.
• Following too many people can
cause too much noise and make
you feel overwhelmed
39.
40. Twitter is basically a 2-lane highway
Slow lane Fast Lane
• Don’t post often or at all • Post quality content regularly
• Be a “Consumer”—a Listener • Be a “Contributor”
• Get information from those • Have your tweets re-tweeted
you follow by your followers
• RT posts of those you follow
• Grow your network
Neither way of using is wrong.
41.
42. What Makes Up a “Tweet?”
• 140 Characters
• Content made up of:
• Text
• Links—Sites/Photos/Videos
• Mentions
• Hash Tags
• Re-tweets (RT)—Passing along
someone else’s tweet to your
followers
44. What Makes Up a “Tweet?”
#Hash Tag @Mentions
• Noted for indexing • Calls out a particular twitter
account
• Helps in user searches
• Name is clickable so user can
• Defines the content of the
visit tweeter’s profile
tweet
• Clickable so user can see other • Shows up in that persons
tweets about that topic “Mention” filter so they know
they were ‘Tweeted about’
45. What Makes Up a “Tweet?”
#Hash Tag @Mentions
• Noted for indexing • Calls out a particular twitter
account
• Helps in user searches
• Name is clickable so user can
• Defines the content of the
visit tweeter’s profile
tweet
• Clickable so user can see other • Shows up in that persons
tweets about that topic “Mention” filter so they know
they were ‘Tweeted about’
46. The Re-Tweet
RT Re-Tweet
• CGraves is not in my network, but OgilvyWW is.
• They felt this tweet was important enough to share with their network
• CGraves will get a notification his Tweet was RT’ed by Ogilvy.
47. Tracking all of this
• Tabs allow me to see where my tweets and mentions are happening.
• It is good Twitter etiquette to thank those for their mentions and RTs
48. So, if it is really that simple.....
What’s the Big Deal?
Through using Twitter’s built in tools, users and companies
can actively track their Twitter presence.
49. So, if it is really that simple.....
What’s the Big Deal?
Through using Twitter’s built in tools, users and companies can actively
track their Twitter presence.
• Reputation/Customer Service: Companies can track what is being
said about them and head off any potential PR nightmares
50. So, if it is really that simple.....
What’s the Big Deal?
51. So, if it is really that simple.....
What’s the Big Deal?
Through using Twitter’s built in tools, users and companies can actively
track their Twitter presence.
• Reputation/Customer Service: Companies can track what is being
said about them and head off any potential PR nightmares
• Promotion: Companies can offer exclusive benefits to their Social
media followers to entice them to follow
52. So, if it is really that simple.....
What’s the Big Deal?
53. So, if it is really that simple.....
What’s the Big Deal?
Through using Twitter’s built in tools, users and companies can actively
track their Twitter presence.
• Reputation/Customer Service: Companies can track what is being
said about them and head off any potential PR nightmares
• Promotion: Companies can offer exclusive benefits to their Social
media followers to entice them to follow
• Transparency: Give followers almost real-time updates to corporate
initiatives. No need to wait for a report to come out.
54. So, if it is really that simple.....
What’s the Big Deal?
55. So what does C&C need us to do?
We need to you be a spoke for us.
• Follow C&C
• Re-Tweet any Tweets you may think helpful to
your followers.
• With enough quality information, we hope that they
follow C&C directly and then have them sending our
content to their network
