This presentation talks about some of the social media initiatives that Uponor is using to communicate with employees and customers. Presented at the ALI\'s 2009 Social Media Summit

1. Using Social Media to Talk to Employees and Customers Gabriel Mederos, Communications Manager

2. Here’s how we felt before we started this journey…

7. Are traditional media tools becoming obsolete?

11. Stop The Fire includes…

12. Fire Safety Resources

13. Fire Safety Resources

14. Other Stop The Fire Resources

15. Fire Safety Blog

16. Fire Sprinkler Petition

17. Community Involvement Section

18. Being involved in Social Media Marketing keeps you connected…

22. And here’s what we’re doing for our employees…

23. This is how we talked to our employees… Past State

24. This is how we’re conversing with our employees now… Current State

25. Here is one example…

26. And another example…

27. Got it, got it, need it…

28. Selling the idea…

29. How Social Media Marketing ties in to our Strategy Brand Channel Training Offerings Viral Advertising Experiential Marketing Tradeshows Direct Marketing Ethnic Marketing NPI Comm Issue Resolutions Conflict Resolution eCommerce Buzz Marketing Grass Roots Marketing Marketing Digital Media Social Networking

30. These initiatives have led to… Integration Search Engine Optimization Promotion Dialogue Search Engine Marketing New audiences

31. Here’s what we’re going to do…

33. How’s it going so far?

34. There’s no better time to try it than the present! So what have we learned about social media?

35. Questions?