This is a combination of pros and cons, downloading illegal and legal songs, music mashups and the future of the industry of music.

1. Alexa Buendia-Periera, Carla
Cerqueira, Kathrina Hong & Graeme
Mollison

2.  Pros and Cons
 Mash-ups and Mix-ups
 Copyrights
 The Future of the Industry

3. Alexa Buendia-Periera

4.  Digital music is known as digital auto.
 Physical Digital Media is a well known physical source
of digital music such as a compact disc. The basic
principle of how it works is that a laser reads the
surface of the CD.
 Digital Audio Files are non-physical sources of digital
auto such as an mp3 file, which is downloaded from
the Internet and can be listened to on the computer
or an iPod.
 Purchasing music off-line or online depends on
personal preference.
 We‟ll be taking a look at some of the pros and cons of
digital music online to physical sources of digital
music.
 How the music industry has changed in the last 30
years.

5.  Easily accessible for  Digital Rights
purchasing Management (DRM)
 Less workers to sell
 Lower costs
physical music
 Home audio  Audio quality
 Illegal downloading
and leaking songs
PROS CONS

6.  Digital music online is easy and simple.
 Pick a song, click and purchase online, and
all in the comfort of your own home.
 For music labels releasing a digital album
would cause less stress instead of a physical
album.
 They wouldn‟t have to deal with distributors
and manufacturers pushing back release
dates

7.  Digital music online can be sold individually and by
albums, while in stores only albums can be sold.
 Songs range from $0.99 to $1.29 each and albums at
$9.99.
 Every song will be stored onto the computer instead
of having a hard copy of an album until you decide to
delete it.
 It may be convenient to only buy selective song from
albums rather than buying all the hard copy albums.
 Releasing an album online is also cheaper.
 Press and artwork printing, which is a lot of the cost
is reduced.
 All you need is a website to set up the download
demands.

8.  Everyone has an audio system in there house or a
CD player in there car, even though digital music
is on your computer it‟s so easy to burn a CD
with your favourite songs and listen to them
everywhere.
 Even better now new cars have an audio cord
plug where you can plug in an iPod.
 Making physical CD‟s less in demand
 And making digital music online more in demand.
 Unlike back in the day downloading music was
more thought about because the songs would be
constricted only on the computer.

9.  DRM is a copyright enforcement system.
 Which limits what you can do with the song.
 Limitation varies from each online store to
another.
 When you buy the physical CD it can easily
be ripped onto the computer.
 Giving you full control on what you want to
do with your music.

11.  Since digital music exploded onto the scene
many music store locations have shut down
 Like Sunrise in Erin Mills Town Centre in
Mississauga
 Or music stores have moved into smaller
spaces
 Like HMV in Square One Mall in Mississauga
 With less of a demand for physical music
copies companies are suffering and people
are losing jobs.

12.  Digital music encode song files, which means
its song quality may not be as great as you
would want it to be.
 For the greatest quality customers may want
a physical copy of an album.
 Physical album songs are uncompressed and
it results to better sound quality.

13.  Downloading from third-party services or other types
or applications allows “customers” to download
without paying.
 When people can get anything free most won‟t
typically pass and pay for it instead.
 Making free music, even though it‟s illegal so easy to
do.
 Top songs from this time change so quickly making
paying for every song liked, expensive.
 Making downloading music for free more justified.
 $0.99 to $1.29 for every song adds up
 The end of the month when billed most people will
think twice before downloading more songs.
 That‟s why illegal downloading is so easy to do.

14.  Leaking albums and songs aren‟t as bad anymore.
 Artist may not want their album to leak but if it
does, they usually embrace it.
 Saying everyone should have a choice if they like the
material before having to purchase it.
 Artist now-a-days are more understanding about leaks
because it‟s uncontrollable now.
 Artists know real fans will buy their album to support
even though they already have a leaked/free digital
version.
 Drake addressing album leaks.
 Drake tweeted right after his album leak saying, "I am
not sure if the album leaked. But if it did thank god it
doesn't happen a month early anymore." "Listen, enjoy
it, buy it if you like it...and take care until next time." -
Drake

15. Graeme Mollison

16. A song or composition created by blending
two or more pre-recorded songs.
 Usually overlaying the vocal track of on song
effortlessly over the instrumental track of
another.
 Most common stylistic origins include
electronic, pop and rock.
 Other words for mash-ups are smashups, mix-
ups, power mixing, blends and crossovers.

17.  The practice of assembling mash-ups
stretches back to the beginnings of recorded
music.
 Since August 2007, The MashUp Charts has
been creating new and innovative songs for
your viewing.
 Many elements of mashup culture have
antecedents in hip hop and punk as well as
overlap with the free culture movement.

18. A Vs. B
 Putting an acappella against a completely
different backing track in order to make a third
song is the original missions of mashups.
 Go Home Production, Party Ben and DK
BC, amongst many others have produced a
number of acclaimed songs in the focus of A Vs.
B.

19.  Version Vs. Version
 Mixing two or more versions of a song to create a
duet or alternative version of a song.
 It can mix 2 different versions of a song, such as
a Ballad and Original version, or a cover version
of the song.
 Some of the more popular version-to-version
mixes are language mixes. Mixing multiple
languages into one song.
 They usually have the same instrumental tracks
but sometimes it is changed to benefit the song.

20.  Abstract Mash Ups
 These are not intended for the dance floor and are
made using all types of music and sounds.
 Beat matching and stylistic or aesthetic similarities
are not an important factor.
 Glitch Pop
 The Digital Signal Processing is associated with Kid
606 and Tigerbeat6 records are similar to the contours
of pop.
 Dirty Pop, which takes a song that is already an epic
of carefully constructed digital micro-malfunctions.
 In most cases remixes represent mainstream songs
avantgarde and fresh.

21.  Remixes
 All mashups are remixes
 Most made up are entirely plundered material,
some bootleggers have fused old acappellas with
completely new compositions of their own
devising.

23.  Not only can you download music
mashups, you now are able to create your
own.
 Websites provide you with step-by-step
instructions for creating new songs.
 Music software's such as,
 MAGIX Digital DJ
 Music Creator
 DJ Mixing
 Garage Band
 Virtual DJ

24.  Fair Use is a limitation and exception to the
exclusive right granted by copyright law to
the author of a creative work.
 In United States copyright law, fair use is a
doctrine that permits limited use of
copyrighted material without acquiring
permission from the rights holders.
 It provides legal, unlicensed citation or
incorporation of copyrighted material in
another author‟s work under a four factor-
balancing test.

25.  Purpose and Character
 The first factor is regarding whether the use in
question helps the intention of copyright law to
stimulate creativity for the general public.
 To justify the use is fair, one must demonstrate
knowledge or the process of arts through the
addition of something new.
 A key consideration is the extent to which the
use is interpreted as transformative as opposed
to derivative

26.  Nature of the Copied Work
 The Supreme Court of the United States has
ruled that the availability of copyright
protection should not depend on the artistic
quality or merit of work.
 Fair Use analyses consider aspects of work to be
relevant such as whether it is fictional or non-
fictional.
 To prevent the private ownership of work that
rightfully belongs in the public domain, facts
and ideas are separate from copyright.
 Their particular expression or fixation merits such
protection.

27.  Amount and Substantiality
 The third factor assesses the quality of percentage of
the original copyrighted work that has been imported
into the new work.

28.  Effects Upon Work‟s Value
 The fourth factor measures the effect that the
allegedly infringing use has had on the copyright
owner‟s ability to exploit his or her original work.
 The court not only investigates whether the
defendant‟s specific use of the work has
significantly harmed the copyright owner‟s
market, but also whether such uses in general
would harm the potential market of the original.
 The burden of proof here rests not on the
defendant for commercial uses, but on the
copyright owner for noncommercial uses.

29.  The Copyright Act establishes Fair Dealing in
Canada, which allows specific exceptions to
copyright protection.
 The open-ended concept of Fair Use is not
observed in Canadian Law.
 In 1985, the Sub-Committee on the Revision of
Copyright rejected replacing fair dealing with
an open-ended system.
 In 1986 the Canadian government agreed that
"the present fair dealing provisions should not
be replaced by the substantially wider 'fair use'
concept."

31.  2 Many DJs
 In 2001, two brothers from the group Soulwax
released a mash-up album titled 2 Many DJs.
 Each mash-up paired a vocal track from one song with
another song‟s instruments.
 Featuring music from Beyonce, Nirvana, Christina
Aguilera and The Strokes.
 Other Beginnings
 In 2001, DJ Z-Trip and DJ P released a mash-up album
called Uneasy Listening Volume 1.
 Containing mashups of music from the 1960s to the
1990s.
 Featuring music from Metallica, Public Enemy and
AC/DC

32.  The Grey Album
 In 2004, DJ Danger Mouse released The Grey
Album combing Jay-Z‟s Black Album with the
Beatles White Album.
 This album followed the A Vs. B formula for the
entire album
 It spurned a wide debate about copyright laws
and the legally sampling.

33.  Girl Talk
 In 2002, Greg Gillis released the album Secret
Diary, under the name Girl Talk.
 The album was generated by Girl Talk album
including Unstoppable (2004), Night Ripper
(2006), Feed The Animals (2008).
 Each Girl Talk trach featured more than ten
different songs with a variety of genres.

34.  Each year DJ Earworm delivers with another
mashup with contributing songs the past
years.
 He uses songs from the Billboard top 100 to
create a mega mix of songs
 Here is his latest version of United States of
Pop 2012.

35. Carla Cerqueira

36.  According to
theChristianMusicTradeAssociation,
„Music piracy is any form of unauthorized
duplication and/or distribution of music
including downloading, file sharing, and
CD-burning.‟
 Downloading illegally can result in
spending up to five years in jail or up to
$250,000 in fines.

37.  Napster was free for anyone to install.
 John and Shawn Fanning created Napster in 1999.
 It allowed people to easily share their MP3 files with
other participants for free. The easiness of the site
led to huge copyright violations of music and film
media. This original site was the start of all the
controversy there is today in the fall of the music
industry.
 “It is a fact that thousands of people were, through
Napster, making thousands of copies of copyrighted
songs and neither the music industry nor the artists
made money in return.”
 People could download hundreds of songs for
free instead of buying a CD for $15.

38.  “Even though Napster was banned from about 40
per cent of U.S. colleges and universities when it
was opening its illegal form, some of the biggest
users of Napster were college students.”
 In July 2000, Napster was shut down by a judge
in San Francisco.
 According to an article on BBC News, it claims
Napster has cost the music industry more then
$300m in lost sales.
 Napster has over 2,200 users.
 After being shut down, in 2011 Napster became
an online music store, merging with Rhapsody.

39. Buying = Over $15 Downloading = Free

40.  More file sharing programs began to arise
after Napster.
 Lime Wire started in 2001, people were able
to download CD‟s, movies, shows etc., from
just the click of a button for free.
 The program was shut down in 2012 and
came as a shock to everyone.
 It led people to ask the question, “Where
will I get my music from nest?”
 How Lime Wire was used.

42.  The use of the internet has changed people‟s
careers and the money they make in many
ways.
 Banning some file sharing site‟s will not stop
them at all.
 By 2011 people began coming up with ways
to download dongs off of YouTube.
 Tutorials show you exactly how to do it.
 There are also websites you can use to
download songs by using the URL link.

43.  According to the Terms of Service on YouTube‟s
website it is…
 “You shall not download any content unless you
see a “download” or similar link displayed by
YouTube on the service for that content. You
shall not copy, reproduce, distribute, transmit,
broadcast, display, sell, license or otherwise
exploit any content for any other purposes
without prior written consent of YouTube or the
respective licensors of the content. YouTube and
its licensors reserve all rights not expressly
granted in and to the service and the content.”

44.  Stealing music is against the law.
 It deceives the songwriters and recording artists
who are making the music because they won‟t
be able to earn any profit off of it.
 Since the decrease in CD sales, artists now earn
most of their money off ticket sales from touring
and performing shows.
 It lessens the quality of music.
 It damages the careers of new artists and up-
and-coming bands.
 Stealing music threatens throusands of working
people from recording engineers to producers
and record stores.

45.  With a decrease in CD  An article in Toronto
sales, an article on BBC Life shows these
News in early 2011 statistics
shows that 60 HMV  When adjusted for
stores in the UK shut inflation, the music
down that year. industry is making less
money than any time
 Since that, HMV stores since the CD was
in Canada have been set introduced.
to close down as well.  When adjusted for
 These results in the loss inflation and population,
of jobs for many people revenues are lower than
anytime since 1973.
 People are spending
about 1/3 as much on
recorded music today ad
they did 10 years ago.

46.  At the end of August 2011, Blockbuster Canada
announced that it was closing all its stores.
 “Each Blockbuster store employs an average of
10 people, meaning about 2,500 people could be
out of work.”
 1,400 people lost their jobs earlier that summer
during the first round of store closures.
 “About 150 Blockbuster Canada stores were
closed in June, as it grappled with a shift to
digital downloads, a tepid economy and new
ownership of the U.S. Blockbuster chain which
left the Canadian chain in debt.”
 Here is a squib written about it in the Hamilton
Spectator.

47.  What happens to the music industry also has an
effect on you. By using software that allows
illegal downloads, it opens your computer to
pop-ups, pornography ads and viruses.
 Christian Music Trade Association says:
 “The RIAA (Recording Industry Association of
America) can sue for as much as $150,000 per song
illegally downloaded.”
 “Almost 2000 individuals have been sued by the RIAA
for illegally downloading as of March 2004.”
 “More than 400 individuals have settled, paying fines
averaging $3000.”
 “The Department of Justice recently announced the
creation of the Intellectual Property Task
Force, which examines all aspects of how the DOJ
handles intellectual property issues.”

48. Ji-Yeon Kathrina Hong

49. CONSIDER THE WAY HOW MANY DIFFERENT WAYS WE HEARD
MUSIC IN OUR LIVES.
PHONOGRAPH, RECORD PLAYER, VINYL, CASSETTES, 8 TRACK, CD, MP3, IPOD,
ITUNES, YOUTUBE, BLOGS, LIVE CONCERTS. . .
 EVEN IN MY EARLY TEENS, MP3S AND IPODS WERE UNHEARD OF. EVERYONE
HAD STACKS OF CD‟S IN CD HOLDERS, CARS HAD CASSETTE TAPE PLAYERS
AND SO DID PEOPLE JOGGING IN THE STREETS. IT WAS OBVIOUS PEOPLE
AT THIS TIME BOUGHT PRODUCTS OF MUSIC BECAUSE DOWNLOADING ON
THE INTERNET WAS NOT AS EASY AND ACCESSIBLE.
 CLEARLY, MUSIC IN A PHYSICAL FORM WAS SEEN MORE AS A PRODUCT AS WERE
THE ARTISTS THAT WERE POPULAR IN THE EARLY 90‟S. POP BOY BANDS LIKE
BACKSTREET BOYS, NSYNC, AND POP FEMALE ARTISTS LIKE BRITNEY SPEARS
AND SPICE GIRLS WERE MARKETING TOOLS BY THE MUSIC INDUSTRY. THIS IS
EVIDENT BECAUSE IT WAS NOT JUST ABOUT MUSIC, THESE ARTISTS WERE MADE
INTO TOYS, POSTERS, MADE CLOTHING LINES, PERFUMES, ACCESSORIES,
COSMETICS AND EVEN MADE MOVIES.

50. SHIFT IN THE POTENTIAL OF MUSIC AS BOTH AN ART FORM AND A COMMERCIALLY
SALEABLE PRODUCT CAME AT THE END OF THE 19TH CENTURY WITH THE
DEVELOPMENT OF SOUND RECORDING TECHNIQUES. IT WAS THOMAS EDISON WHO
INVENTED THE PHONOGRAPH IN 1877…TECHNOLOGICAL ADVANCES IN THE QUALITY
AND EASE OF RECORDING FOLLOWED, BUT IT WASN‟T UNTIL THE COLUMBIA
PHONOGRAPHIC CORPORATION NOTICED THE INTEREST ITS PRODUCTS ATTRACTED AT
FAIRS AND PENNY ARCADES THAT SOUND RECORDING‟S POTENTIAL FOR
ENTERTAINMENT WAS REALLY RECOGNIZED.” (Harris, J. 2012)
FROM THE EARLY 20TH CENTURY TO NOW, THE CONCEPT OF THAT QUOTATION HAS
SIGNIFICANTLY EXPANDED. THE TECHNOLOGICAL ADVANCES IN THE QUALITY, TYPES
OF RECORDED MUSIC AND OVERALL PRACTICALITY AND EASY ACCESS TO MUSIC HAS
CHANGED NOT ONLY THE MUSIC INDUSTRY BUT HOW PEOPLE VIEW MUSIC.
PERSONALLY, I HAVE NO ISSUES PURCHASING MUSIC. I AM A VINYL COLLECTOR AND OFTEN
SPEND ON ONE RECORD MUCH MORE THAN IF IT WAS ON ITUNES OR CD. I ALSO
BELIEVE IN SUPPORTING ARTISTS AND SINCE I ENJOY LIVE MUSIC, I SPEND AND
SUPPORT MUSIC BY GOING TO CONCERTS, BUYING ALBUMS AND MERCHANDISE. I
THINK THAT PEOPLE DO NOT HAVE PROBLEMS PAYING FOR PRACTICALITY, EASY
ACCESS OR CONVINIENCE HOWEVER, ESPECIALLY WHEN IT COMES TO DIGITAL FORMS
OF MUSIC, SINCE IT IS SO EASY TO ILLEGALLY DOWNLOAD, WHY PAY IF YOU CAN GET
IT FOR FREE SO EASY?

51. FINANCIALLY THE MUSIC INDUSTRY IS WEAKLING (ANNUALLY, THE TOTAL
SALES OF RECORDED MUSIC FOR THE WHOLE WORLD ADDED UP TO
ABOUT ONE TENTH OF WALMART‟S TURN OVER).” (Harris, J. 2012)
THE MUSIC INDUSTRY HAD TO CHANGE WITH THE CHANGE OF TIME AND
TECHNOLOGY. THE MUSIC INDUSTRY IS LESS ABOUT MUSIC AND MORE
ABOUT MARKETING, PROMOTING AND ADVERTISING. THE MUSIC
INDUSTRY MUST QUICKLY INVENT AND PROMOTE NEW IDEAS, NEW
STARS AND CONCEPTS TO KEEP THE ATTENTION OF PEOPLE. FOR
EXAMPLE, TELEVISION STATIONS SUCH AS MTV AND MUCHMUSIC, BOTH
COMPANIES ONCE WAS A TRUE MUSIC TELEVISION STATION, HOWEVER
NOW, IT IS FULL OF REALITY TV AND DRAMAS AND FOCUSES VERY
LITTLE ON MUSIC.
IT WAS THE INTERNET AND THE EASILY ATTAINABLE AND ACCESSIBLE
DOWNLOADING THAT CHANGED EVERYTHING ABOUT MUSIC AND STILL
CONTINUES TO IMPACT THE INDUSTRY TODAY.

52. 70 PERCENT OF 18- TO 29-YEAR-OLDS SAID THEY HAD BOUGHT, COPIED OR
DOWNLOADED UNAUTHORIZED MUSIC… COMPARED WITH 46 PERCENT OF ALL
ADULTS WHO‟D DONE THE SAME.” (Irvine, M. 2012)
THE INTERNET MADE EVERYTHING CONVINIENT. THE INTERNET OFFERS VARIOUS
DIFFERENT WAY TO LISTEN, OBTAIN AND DOWNLOAD MUSIC. FROM WEBSITES
THAT LINK VARIOUS SOURCES TO DOWNLOAD FROM SUCH AS
PIRATEBAY, YOUTUBE, WEBSITES THAT ALLOW USERS TO CONVERT YOUTUBE
VIDEOS IN TO MP3, MYSPACE, FACEBOOK, BAND WEBSITES, STREAMING AND
MANY MORE CAN BE DONE WITH JUST COUPLE CLICKS.
WITH SO MANY PEOPLE DOWNLOADING, BUYING AND COPYING UNAUTHORIZED
MUSIC, WHAT WILL HAPPEN NEXT?

53. CONGRESS IS CONSIDERING CONTROVERSIAL ANTI-PIRACY BILLS THAT
WOULD, AMONG OTHER THINGS, FORBID SEARCH ENGINES FROM LINKING TO
FOREIGN WEBSITES ACCUSED OF COPYRIGHT INFRINGEMENT. AND THERE ARE
LAWSUITS PITTING MEDIA HEAVYWEIGHTS AGAINST INTERNET FIRMS – NOTABLY
VIACOM‟S BILLION-DOLLAR LITIGATION AGAINST YOUTUBE.” (Irvine, M. 2012)
THIS HAS SPARKED MANY CONVERSATIONS AS WELL AS SOCIAL MOVEMENT WHEN IT
COMES TO THIS ISSUE. FOR EXAMPLE. WIKIPEDIA WAS SHUT DOWN FOR A DAY
KNOWN AS “BLACK OUTS” TO PROTEST FOR THE FEDERAL ANTI-PIRACY BILLS.
IT IS UNDERSTOOD WHY THE FEDERAL GOVERNMENT IS PLACING ANTI-PIRACY BILL.
HOWEVER, I BELIEVE THAT THIS WILL CAUSE THE INTERNET TO BE DRASTICALLY
DIFFERENT THAN IT IS TODAY. SOCIAL MEDIA WOULD NOT BE ABLE TO EXIST AND
SITES SUCH AS FACEBOOK, YOUTUBE, TUMBLR AND ANY OTHER BLOGGING
SITES, WIKIPEDIA, GOOGLE.. EVERYTHING WOULD BE SHUT DOWN DUE TO
PIRACY.

55. IF THE ANTI-PIRACY BILL IS PASSED, “THE BILL WOULD ALLOW THE AMERICAN
GOVERNMENT AND INDIVIDUAL COPYRIGHT HOLDERS TO TAKE LEGAL ACTION
AGAINST WEBSITES THAT FACILITATE PIRACY, FORCIBLY REMOVING THEM FROM
SEARCH ENGINES AND PROHIBITING PAYMENT PROCESSING COMPANIES FROM
WORKING WITH THEM. IT WOULD ALSO CRIMINALIZE AND CREATE PRISON
SENTENCES OF UP TO FIVE YEARS FOR THE ACT OF STREAMING OF
COPYRIGHTED CONTENT.” (Sapieha, C. 2012)
I WONDER IF ANY OF THE POLITICIANS AND LAWYERS OR EVEN THEIR FAMILY THAT
WROTE THIS BILL HAVE NEVER ILLEGALLY DOWNLOADED OR STREAMED
COPYRIGHTED CONTENT. I AM ALMOST 100% SURE THEY HAVE. ANYONE WITH
INTERNET AND A COMPUTER MOST LIKELY HAVE, WITH OR WITHOUT KNOWING.
THE FUTURE IN MUSIC AND THE MUSIC INDUSTRY IS INCREDIBLY COMPLEX AND
UNPREDICTABLE. BUT PEOPLE ARE ACTING AND PROTESTING UPON IT.
“THE STOP ONLINE PIRACY ACT, A BILL INTRODUCED IN THE UNITED STATES HOUSE
OF REPRESENTATIVES LAST FALL BY TEXAS REPUBLICAN LAMAR SMITH, IS
LOSING THE SUPPORT…” (Sapieha, C. 2012)

56. IT IS EVIDENT THAT PEOPLE ARE TAKING POLITICAL ACTION TOWARDS THIS ANTI-
PIRACY BILL THAT COULD CHANGE THE FUTURE OF MUSIC DRASTICALLY.
THE INTERNET ALSO CREATES OPPORTUNITIES AND POSITIVE IMPACTS IN THE MUSIC
INDUSTRY AS WELL. DESPITE ALL THE NEGATIVITY TOWARDS DOWNLOADING
AND COPY RIGHT INFRINGMENT, THE INTERNET ALLOWS MUSIC THAT IS NOT
MAINSTREAM OR INDEPENDENT BANDS AND LABELS TO BE HEARD.
THESE INDEPENDENT OR SMALL BANDS ARE ABLE TO FREELY ADVERTISE AND
EXPOSE THEIR MUSIC TO THE PUBLIC AND USE SOCIAL MEDIA TO THEIR
ADVANTAGE. THE INTERNET ALLOWS INDEPENDENT BANDS TO SOCIALIZE WITH
SIMILAR BANDS AND WITH AUDIENCES, BUILD AUDIENCE AS WELL AS SELL MUSIC
AND MERCHANDISE. THERE ARE MANY „STARS‟ OUT THERE THAT STARTED FROM
YOUTUBE AND BLOGGING. IF THE PIRACY ACT WAS PASSED, WOULD REGULAR
PEOPLE HAVE THE OPPORTUNITY TO GROW LIKE JUSTIN BEIBER OR LANA DEL
RAY?

57. THROUGH MY RESEARCH AND SPEAKING TO FRIENDS AND FAMILY ABOUT THIS
CONFUSING, CONTROVERSIAL TOPIC OF PIRACY, MUSIC DOWNLOADING AND THE
MUSIC INDUSTRY, IT WAS EVIDENT THAT MANY PEOPLE FELT THAT IF PRODUCTS
WERE NOT AS EXPENSIVE, THAN THEY WOULD MOST LIKELY PURCHASE IT.
FOR EXAMPLE, CANADIANS PAY SEVEN TO EIGHT DOLLARS FOR UNLIMITED
AMOUNTS OF STREAMING MOVIES AND TELEVISION SHOWS ON NETFLIX. THIS IS
A BRILLIANT CONCEPT BECAUSE THE COST IS REASONABLE AND IT IS
CONVINIENT.
IF 70 PERCENT OF YOUNG PEOPLE ARE ILLEGALLY DOWNLOADING, THE INDUSTRY
NEEDS TO UNDERSTAND WHY THEY ARE. YOUNG PEOPLE UNDER THE AGE OF 19
DO NOT HAVE CREDIT CARDS AND WILL NOT BE ABLE TO PURCHASE DIGITAL
MATERIALS, YOUNG PEOPLE IN POST SECONDARY DO NOT HAVE THE CASH TO
SPEND ON DIGITAL MATERIALS ESPECIALLY WHEN IT CAN BE OBTAINED FOR FREE

58. FOR MANY PEOPLE I BELIEVE DOWNLOADING AND PIRACY IS A CONVINIENCE ISSUE
AS WELL. WHY GO OUT AND BUY CDS TO BURN ON TO THE LAPTOP TO PLACE
ON THEIR MP3 PLAYERS WHEN THEY CAN EASILY DOWNLOAD INSTANTLY AND
HAVE THE FILES ON THE COMPUTER.
WE LIVE IN A TIME WHERE EVERYTHING IS FAST PACED AND PEOPLE DON‟T HAVE
TIME OR THE PATIENTS TO GO LOOK FOR ENTERTAINMENT. FOR
EXAMPLE, RECENTLY ALL BLOCKBUSTER STORES IN BURLINGTON, ON, HAS
CLOSED DOWN BECAUSE PEOPLE DO NOT RENT MOVIES ANYMORE DUE TO THE
INTERNET, PIRACY AND SITES LIKE NETFLIX THAT PROVIDE CONVINIENT
SERVICES. INSTEAD OF THE MUSIC INDUSTRY FOCUSING ON PASSING THIS
HARSH, OVER THE TOP ANTI-PIRACY BILL, THEY SHOULD FOCUS ON NEW WAYS
TO APPROACH THE PUBLIC AND PURHAPS COME UP WITH A COMPROMISE OF
SOME SORT.
IF THE MUSIC INDUSTRY CAN COME UP WITH A SYSTEM LIKE ITUNES BUT WAS
REASONABLY PRICED, I DON‟T THINK PIRACY WOULD BE AN ISSUE TODAY.