SEO is the way of analyzing a website and modifying it to enable search engines to read, understand, and index it correctly

1. What is SEO?
A GMR Web Team Presentation

2. What is SEO
• SEO is a technique to build a brand visibility of
a website in such a way so that search engines
deem the site important enough to show
them among the top sites when a keyphrase
relevant to the site is used for searching in a
web browser.
• Over times the techniques for SEO have
evolved.
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3. Components Of SEO
• There are two components of SEO.
1. The search engine- the most popular
browsers in the US are Google, Bing, Yahoo,
AOL and Ask. Baidu is popular in the far east.
2. The search engine algorithm- Each browser
has its own complex way of detecting the
relevancy of a site compared to the search
phrase. That is called search algorithm.
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4. Search Browser
• A search engine is
a search bar on
any web browser
or even within an
app that is used to
search for
information by
entering a search
phrase called
keyword. The
popular search
entities along with
their share
percentages are in
the table.
Google Sites Microsoft Sites
Yahoo Sites Ask Network
AOL, Inc.
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5. Search Algorithm
• Search engines interpret popularity as
important and have complex mathematical
equations with thousand of components to
determine popularity and associate them with
relevancy of the search term.
• These algorithms are often revised to remove
the chaff from the wheat.
• Each search engine has its own algorithm
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6. How search algorithms work
• Search engines perform two primary functions
• 1. They crawl and index data
• 2. They provide answers to queries.
Each time a website is uploaded on www the
search engines have spiders that crawl & index
them. When a search query is asked for they use
their formaula to determine the most relevant
and popular results and produce them as search
results.
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7. Search Behavior
• The end users of any search are the users who
felt the need for information. They usually go
through these steps
• Enter a phrase in a search engine
• See results and select one.
As SEOs both activities concern us. We need
produce results and we need to get people to
click on those results.
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8. Google Requirements
Best practices to help Google find, crawl, and index your site
Googlers recommend the following to get better rankings in their
search engine:
• Make pages primarily for users, not for search engines. Don't
deceive your users or present different content to search engines
than you display to users, which is commonly referred to as
cloaking.
• Make a site with a clear hierarchy and text links. Every page should
be reachable from at least one static text link.
• Create a useful, information-rich site, and write pages that clearly
and accurately describe your content. Make sure that your <title>
elements and ALT attributes are descriptive and accurate.
• Use keywords to create descriptive, human friendly URLs. Provide
one version of a URL to reach a document, using 301 redirects or
the rel="canonical" element to address duplicate content. MORE…
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9. Bing Requirements
Bing engineers at Microsoft recommend the following to get
better rankings in their search engine:
• Ensure a clean, keyword rich URL structure is in place
• Make sure content is not buried inside rich media (Adobe
Flash Player, JavaScript, Ajax) and verify that rich media
doesn't hide links from crawlers.
• Create keyword-rich content based on research to match
what users are searching for. Produce fresh content
regularly.
• Don’t put the text that you want indexed inside images. For
example, if you want your company name or address to be
indexed, make sure it is not displayed inside a company
logo.
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10. Search Ranking Factors
• SEO isn't just about getting the technical details
of search-engine friendly web development
correct. It's also about marketing. This is perhaps
the most important concept to grasp about the
functionality of search engines. You can build a
perfect website, but its content can remain
invisible to search engines unless you promote it.
This is due to the nature of search technology,
which relies on the metrics of relevance and
importance to display results.
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11. Search Engine Ranking Factors
• You can see the complete list of search engine
ranking factors here----
• http://training.gmrwebteam.com/?p=133
• http://moz.com/search-ranking-factors
The above two are updated annually on a survey
that includes leading marketers and new data is
added to it.
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