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Web 3.0: The Upcoming Revolution




 Nitin Godawat            Nov 2009
 COO, DeciDyn
Web 1.0
Microsoft Site in 1999




                    World Wide Web is a system of interlinked hypertext
                    documents accessed via the Internet. With a web browser,
                    one can view Web pages that may contain text, images,
                    videos, and other multimedia and navigate between them
                    using hyperlinks.


                                                                - Wikipedia




                                                                               2
Web 2.0
"Web 2.0" is commonly associated with web development and web design that
facilitates interactive information sharing, interoperability, user-centered design
and collaboration on the World Wide Web.
                                                                   - Wikipedia




                                                                                      3
Web 2.0
"Web 2.0" is commonly associated with web development and web design that
facilitates interactive information sharing, interoperability, user-centered design
and collaboration on the World Wide Web.
                                                                   - Wikipedia




       • The ability for visitors to post product reviews

       • Using Web pages to link people to other users

       • Fast and efficient ways to share content

       • New ways to get information and receive notifications

       • Expanding access to the Internet beyond the computer



                                                                                      4
Web 3.0
Web 3.0, coined as Semantic Web, will bring structure to the meaningful
content of Web pages, creating an environment where software agents
roaming from page to page can readily carry out sophisticated tasks for users.
                                                        - Scientific American



             So what does it mean?
  User Experience




                               Personalized for the Individual and the Context
                                                                                 5
Web 3.0
Web 3.0, coined as Semantic Web, will bring structure to the meaningful
content of Web pages, creating an environment where software agents
roaming from page to page can readily carry out sophisticated tasks for users.
                                                      - Scientific American



             So what does it mean?
  User Experience

  Technology Choice




                                    Connecting and exchanging
                                    data from various machines
                                                                                 6
Web 3.0
Web 3.0, coined as Semantic Web, will bring structure to the meaningful
content of Web pages, creating an environment where software agents
roaming from page to page can readily carry out sophisticated tasks for users.
                                                         - Scientific American



             So what does it mean?
  User Experience

  Technology Choice

  Rich Internet Applications
                                          Device
                                          Independent

                  Activate home heating system
                  Open the garage door
                  Turn off the security alarm
                  Start the oven.                       Whether Online or Offline


                                                                                    7
Web 3.0
Web 3.0, coined as Semantic Web, will bring structure to the meaningful
content of Web pages, creating an environment where software agents
roaming from page to page can readily carry out sophisticated tasks for users.
                                                      - Scientific American



             So what does it mean?
  User Experience                                                  Sound

  Technology Choice

  Rich Internet Applications

  Blended Content/Data
                                                                     Image
                                        New ways of integrating and combing
                                          data to achieve information and
                                           insights never before possible
                                                                                 8
Web Revolution

          Web 1.0                 Web 2.0                  Web 3.0

Push (one way, static)   Share (two way, user-   Real-time (co-creative web)
                         generated)
Dial-up                  Broadband (~ 1 mbps)    Broadband (~ 10 mbps)

Online                   Online/Offline/Sync     The Cloud

Textual                  Visual                  Multi-dimensional

Personal                 Social                  Immersive, Intelligent

Web Pages                Blogs, Wikis, RSS,      Online Apps, Ontologies,
                         Mash-ups                Semantic Systems
Information Pages        Product Reviews         Sentiment Analysis


                                                                               9
Efforts Towards Web 3.0

Initiative 1




                          10
LOD Datasets (as of May 2007)




                                11
LOD Datasets (as of Sep 2008)




                                12
LOD Datasets (as of Mar 2009)




                                13
LOD Datasets (as of Jul 2009)




                                14
How Is It Going To Be Used?

   Linked Data                 Linked Data                  Search
    Browsers                    Mashups                     Engines




 Thing            Thing            Thing            Thing             Thing


 Thing            Thing            Thing            Thing             Thing


         typed            typed            typed             typed
          links            links            links             links



   A               B                C                D                 E


                                                                              15
Highlights of This Initiative
• DBpedia data set can be accessed online via a SPARQL query endpoint and as Linked
 Data

• All concepts are identified using Uniform Resource Identifier references. URI is a compact
 string of characters used to identify or name a resource.

• The DBpedia.org project uses the Resource Description Framework (RDF) as a flexible
 data model for representing extracted information and for publishing it on the Web.

• SPARQL is a query language for RDF. It can be used to express queries across diverse
 data sources, whether the data is stored natively as RDF or viewed as RDF via
 middleware

• Linked Data on the Web can be accessed using Semantic Web browsers, just as the
 traditional Web of documents is accessed using HTML browsers.

• Semantic Web browsers enable users to navigate between different data sources
 by following RDF links.

                                                                                           16
Efforts Towards Web 3.0

Initiative 2: Video On The Web




                                 17
Video On The Web

                                                  Can I click on RBS and
                                                    find out about the
                                                    sponsorship deal?
 Can I get all images
having Tendulkar with
  Airtel logo in the
    background?




                                                             Copy first 5
                                                           seconds of this
                                                           video clips and
                                                          send to my friend




         This Involves Identification and Linking of Media Fragments
                                                                              18
Efforts Towards Web 3.0

Initiative 3: Geo-location on the Mobile Web
         • Ability for mobile devices to identify their geo-location.
         • Offers specific to that geo-location.




    FavCart                             ChoiceMart
    9490345875, Oct-16                  9731755585, Oct-
    Hello,                              16
                                        Dear John,
    Buy from a
                                        Exclusive Offer
    catalogue of
                                        Just For You.
    1,000,000 and more
    products.                           Polo T’s – 20% Off
                                        & Free Polo cap
    Deliver in 24 Hrs to
    your door steps.                    Levi’s – Buy 1 Get
                                        1 Free on Selected
    We offer goods at
                                        Outfits &
    below market
                                        Accessories
    prices. Rush to our
    nearest store                       Nike – 30% off on
    before stocks up.                   athletic Shoes




                                                                        19
Thank You




Do visit www.decidyn.com for more details or write
to me at nitin.godawat@decidyn.com.                  20

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Web 3.0: The Upcoming Revolution

  • 1. Web 3.0: The Upcoming Revolution Nitin Godawat Nov 2009 COO, DeciDyn
  • 2. Web 1.0 Microsoft Site in 1999 World Wide Web is a system of interlinked hypertext documents accessed via the Internet. With a web browser, one can view Web pages that may contain text, images, videos, and other multimedia and navigate between them using hyperlinks. - Wikipedia 2
  • 3. Web 2.0 "Web 2.0" is commonly associated with web development and web design that facilitates interactive information sharing, interoperability, user-centered design and collaboration on the World Wide Web. - Wikipedia 3
  • 4. Web 2.0 "Web 2.0" is commonly associated with web development and web design that facilitates interactive information sharing, interoperability, user-centered design and collaboration on the World Wide Web. - Wikipedia • The ability for visitors to post product reviews • Using Web pages to link people to other users • Fast and efficient ways to share content • New ways to get information and receive notifications • Expanding access to the Internet beyond the computer 4
  • 5. Web 3.0 Web 3.0, coined as Semantic Web, will bring structure to the meaningful content of Web pages, creating an environment where software agents roaming from page to page can readily carry out sophisticated tasks for users. - Scientific American So what does it mean? User Experience Personalized for the Individual and the Context 5
  • 6. Web 3.0 Web 3.0, coined as Semantic Web, will bring structure to the meaningful content of Web pages, creating an environment where software agents roaming from page to page can readily carry out sophisticated tasks for users. - Scientific American So what does it mean? User Experience Technology Choice Connecting and exchanging data from various machines 6
  • 7. Web 3.0 Web 3.0, coined as Semantic Web, will bring structure to the meaningful content of Web pages, creating an environment where software agents roaming from page to page can readily carry out sophisticated tasks for users. - Scientific American So what does it mean? User Experience Technology Choice Rich Internet Applications Device Independent Activate home heating system Open the garage door Turn off the security alarm Start the oven. Whether Online or Offline 7
  • 8. Web 3.0 Web 3.0, coined as Semantic Web, will bring structure to the meaningful content of Web pages, creating an environment where software agents roaming from page to page can readily carry out sophisticated tasks for users. - Scientific American So what does it mean? User Experience Sound Technology Choice Rich Internet Applications Blended Content/Data Image New ways of integrating and combing data to achieve information and insights never before possible 8
  • 9. Web Revolution Web 1.0 Web 2.0 Web 3.0 Push (one way, static) Share (two way, user- Real-time (co-creative web) generated) Dial-up Broadband (~ 1 mbps) Broadband (~ 10 mbps) Online Online/Offline/Sync The Cloud Textual Visual Multi-dimensional Personal Social Immersive, Intelligent Web Pages Blogs, Wikis, RSS, Online Apps, Ontologies, Mash-ups Semantic Systems Information Pages Product Reviews Sentiment Analysis 9
  • 10. Efforts Towards Web 3.0 Initiative 1 10
  • 11. LOD Datasets (as of May 2007) 11
  • 12. LOD Datasets (as of Sep 2008) 12
  • 13. LOD Datasets (as of Mar 2009) 13
  • 14. LOD Datasets (as of Jul 2009) 14
  • 15. How Is It Going To Be Used? Linked Data Linked Data Search Browsers Mashups Engines Thing Thing Thing Thing Thing Thing Thing Thing Thing Thing typed typed typed typed links links links links A B C D E 15
  • 16. Highlights of This Initiative • DBpedia data set can be accessed online via a SPARQL query endpoint and as Linked Data • All concepts are identified using Uniform Resource Identifier references. URI is a compact string of characters used to identify or name a resource. • The DBpedia.org project uses the Resource Description Framework (RDF) as a flexible data model for representing extracted information and for publishing it on the Web. • SPARQL is a query language for RDF. It can be used to express queries across diverse data sources, whether the data is stored natively as RDF or viewed as RDF via middleware • Linked Data on the Web can be accessed using Semantic Web browsers, just as the traditional Web of documents is accessed using HTML browsers. • Semantic Web browsers enable users to navigate between different data sources by following RDF links. 16
  • 17. Efforts Towards Web 3.0 Initiative 2: Video On The Web 17
  • 18. Video On The Web Can I click on RBS and find out about the sponsorship deal? Can I get all images having Tendulkar with Airtel logo in the background? Copy first 5 seconds of this video clips and send to my friend This Involves Identification and Linking of Media Fragments 18
  • 19. Efforts Towards Web 3.0 Initiative 3: Geo-location on the Mobile Web • Ability for mobile devices to identify their geo-location. • Offers specific to that geo-location. FavCart ChoiceMart 9490345875, Oct-16 9731755585, Oct- Hello, 16 Dear John, Buy from a Exclusive Offer catalogue of Just For You. 1,000,000 and more products. Polo T’s – 20% Off & Free Polo cap Deliver in 24 Hrs to your door steps. Levi’s – Buy 1 Get 1 Free on Selected We offer goods at Outfits & below market Accessories prices. Rush to our nearest store Nike – 30% off on before stocks up. athletic Shoes 19
  • 20. Thank You Do visit www.decidyn.com for more details or write to me at nitin.godawat@decidyn.com. 20