Getting more traffic to your website and converting that traffic into customers; maintaining an effective ecommerce store.

1. MAKE YOUR
WEBSITE
WORK HARDER
FOR YOU
Goebel Media Group
www.goebelmedia.com

2. OUR GOALS
1) Getting people to your site
2) Convert traffic into customers
3) Turn your e-commerce site into
your best salesman

3. HOW SEARCH WORKS

4. WRITING FOR THE WEB
• Give users a call to action
• Short paragraphs with clear information
• Keyword density
• Contextual links

5. IMPORTANCE OF REGULAR UPDATES
• Updating your site with promotions and/or
special events
• Online calendar
• Blog
• Feed from social networking sites such as
Twitter

6. SOCIAL NETWORKING
• Facebook, LinkedIn, Twitter, Flickr, YouTube,
Industry-Specific Social Networks
• Destination sites
• Incoming links
• High ranking
• Communicate with customers

7. FREE DIRECTORIES
• Merchant Circle, Kudzu, Yelp, DMOZ
• Incoming links
• Get fed into other services such as Google
Maps, Yahoo Local, and Bing Local.

8. PROMOTING YOUR SITE
• Promote your site offline on
– Brochures
– Business cards
– Yellow Pages
– Traditional advertisements

9. TURNING TRAFFIC INTO CUSTOMERS
• Using Google Analytics
• No content more than 2-3 clicks deep
• Call to action
• Landing pages
• Ecommerce

10. WHY ECOMMERCE?
• “The silver lining in the cloud of the global
recession is that Web businesses are
certain to fare better than their offline
counterparts as consumers continue to
shift their daily activities online.”
• Online sales growth rate continues its
upward trend by as much as 13% per year.
-Forrester Research

11. MANAGING YOUR ECOMMERCE SITE
• Run the right shopping cart
• Product descriptions
• Change Special Promotions Frequently
• Create Cross Promotions
• Use Google Base/Google Product Search
• Offer Free Shipping as much as possible
• Create a discount/clearance section
• Clarify order deadline
• Link advertisements to specific pages

12. QUESTIONS?

13. Google Search Results