GoECart CEO details what true omni-channel commerce really entails. The presentation demonstrates how merchants can provide a comprehensive, 360 degree shopping experience for their customers – both online and off and how an integrated front and back end retail solution can help merchants deliver the complete picture from purchasing through fulfillment. It also touches on how merchants can leverage the latest ecommerce, order management, and customer services technologies to deliver a better all-around shopping experience that will build loyal customers who will shop with them time and again. Highlights include: • Understand what customers *really* want • Leverage the major components of 360 degree selling • Deliver the goods on time every time with integrated order management and fulfillment • Build and harness customer community with social media and Web 2.0 • Provide incentives for return/repeat business • Leverage CRM to build better meaningful relationships with your customers • Let customers pay how they want — and make payments easy • Mine for golden nuggets about your business using state-of the art web analytics • Use the latest technology tools to provide new levels of customer service

1. True Omni-Channel Commerce – Growth
Strategies and Tactics
2013 Dx3 Canada
Wed, March 6, 2013
A Presentation by Manish Chowdhary, CEO, GoECart
© 2013 GoECart Proprietary and Confidential. All Rights Reserved.

2. About Me and GoECart
 Founded in Feb 2000
 Committed to Product Innovation and Client Success
(3 patents awarded, 3 pending)
 Nominated Best Ecommerce Solution four years in a row.
 Featured as a Leading Vendor in Forrester Research 2012 Guide
(Selecting Your Commerce Solution Across North America And EMEA)
 2012 CQIA Gold Innovation Prize Winner
 2013 Stevie Awards Gold Winner for Best Customer Service
Thought Leadership Recognized By Industry Experts:
© 2013 GoECart Proprietary and Confidential. All Rights Reserved.

3. US Online Retail Forecast
© 2013 GoECart Proprietary and Confidential. All Rights Reserved.

4. Ecommerce Forecast Highlights
 $202 Billion in 2011
 $226 Billion in 2012
 $327 Billion in 2016
 10.1%+ CAGR from 2011 - 2016
 167 million people (53% of US population)
purchased something online in 2011
 192 million people (56% of US population) WILL
purchase something online in 2016
 $1,207 average yearly online spending in 2011
 $1,738 average yearly online spending in 2016.
© 2013 GoECart Proprietary and Confidential. All Rights Reserved.

5. Customers are connecting with brands
and retailers differently
 More than 50% of mobile phones are now
smartphones
 Tablet ownership reached 19% of adult
population
 68% of online adults have a facebook account;
including over 50% of adults over age 68
 56% of social networkers have liked, followed or
became fan of a brand, product or company
© 2013 GoECart Proprietary and Confidential. All Rights Reserved.

6. Multi-Channel Customers are More
Valuable
Avg. Annual Spend Per Customer
Store Only: X
Store + Online: 3.5X
Store + Mobile: 4X
Store + Online + Mobile: 6X
© 2013 GoECart Proprietary and Confidential. All Rights Reserved.

7. What Customers Really Want?
 Anything (What?)
 Anywhere (Where?)
 Anytime (When?)
© 2013 GoECart Proprietary and Confidential. All Rights Reserved.

8. Top Omni-Channel Challenges
 Channel Conflicts
 Pricing Models
 Technology and Operations
© 2013 GoECart Proprietary and Confidential. All Rights Reserved.

9. Serious Multi-Channel Commerce is Hard!
© 2013 GoECart Proprietary and Confidential. All Rights Reserved.

10. Success in Omni-Channel requires
achieving best in class experiences
both online and offline
© 2013 GoECart Proprietary and Confidential. All Rights Reserved.

11. Multi-Channel Ecommerce: Critical Success Factors
Web Content Order Entry &
99.9% Reliability & On-Demand Scalability
Contact Center
Role-Based Security & PCI Compliance
Management SEO & SEM Processing
Product Online
Continuous Innovation
Inventory
Catalog Marketplaces & Payment, Ship Management
Management CSEs ping & Taxes
Fulfillment
Shopping Cart Social (Pick/Pack/
& Checkout Networking Personalization
Ship/Drop Ship)
Email Purchasing and
Merchandising Mobile Marketing Returns
(Targeted 1:1)
Site Search & International Transactional Reporting &
Guided (Markets & Customers) E-mails Analytics
Navigation
© 2013 GoECart Proprietary and Confidential. All Rights Reserved.

12. Retail Growth Strategies In the Era of
Anytime,
Anywhere,
Any Device
Consumer
© 2013 GoECart Proprietary and Confidential. All Rights Reserved.

13. Leverage the Components of
360° Selling
 Order Online – Pickup in Store (e.g. Walgreens
Photo)
 Site-to-Store Delivery
 In-Store Shopping (Tablets, Kiosks, etc.)
 Same Day Home Delivery (e.g. Shutl)
 Digital (Email) Receipts
 Online Order and Shipment Tracking
 Integrated Sales Promotions
 Single View of the Customer
© 2013 GoECart Proprietary and Confidential. All Rights Reserved.

14. Harness Customer Community
with Social Media and Web 2.0
 Product Reviews and Ratings
 Curated Content (e.g. JustFab, ModCloth,
DailyGrommet)
 Facebook (Likes, Wants, Comments, Gifts, etc.)
 Twitter (Deal Alerts, Low Stock Notifications, etc.)
 Pinterest
 Community Live Chat
 User Generated Videos
© 2013 GoECart Proprietary and Confidential. All Rights Reserved.

15. Provide Incentives for Return/Repeat
business
 Shipping Club (e.g. Amazon Prime, ShopRunner)
 Membership Club (e.g. ShoeDazzle, Birchbox,
Netflix)
 Loyalty Rewards (e.g. Hotels.com)
 Exclusive Offers (e.g. Cirque du Soleil)
 Flash Deals (e.g. RueLaLa, OneKingsLane)
 Daily Deals (e.g. LivingSocial, Groupon)
 Auto Re-Order (e.g. GNC)
 Easy Returns (Online and Offline)
© 2013 GoECart Proprietary and Confidential. All Rights Reserved.

16. Leverage CRM - Build Meaningful
Relationships With Your Customers
 Create Customer Personas (e.g. Bargain
Hunters, Loyalists, etc.)
 Event Reminders
 Relevant and Timely Marketing Emails
 Brand Advocates and Detractors
 Customer Preferences (e.g. Email Delivery
Frequency)
 High Touch vs. High Tech
© 2013 GoECart Proprietary and Confidential. All Rights Reserved.

17. Allow Any Payment Methods and
Make Them Super Easy
 Credit Cards
 Store Cards
 eCheck / ACH
 Gift Certificates
 PayPal
 Google Wallet
 Amazon Payments
 PayPal Bill Me Later
 Layaway
© 2013 GoECart Proprietary and Confidential. All Rights Reserved.

18. Mine For Business Insight Using
State-of-the-art Web Analytics
 Average Order Value
 Time Spent on Site by Function (e.g. Store
Locator)
 Number of Pages per Visit
 Multi-Channel Conversion Funnels
 Direct vs. In-Direct Traffic
 Top and Zero Results Site Search Terms
 Top Referrers
 Channel Attribution
© 2013 GoECart Proprietary and Confidential. All Rights Reserved.

19. Use Latest Technology to Provide
New Levels of Customer Service
 Rich Transactional Emails (e.g. Abandoned Cart
Email)
 SMS Notifications (e.g. Bronto)
 Sentiment Analysis
 Mine, Monitor and Respond to Facebook Comments
and Twitter Feed
 Community Live Chat
 How-To Videos (e.g. Invodo)
 Social Q&A (e.g. Disqus)
 Surveys and Feedback (e.g. 4Q, BizRate, etc.)
© 2013 GoECart Proprietary and Confidential. All Rights Reserved.

20. Introducing GoECart360
The Ultimate All-in-One SaaS Ecommerce Suite
© 2013 GoECart Proprietary and Confidential. All Rights Reserved.

21. Thank You!
Manish Chowdhary
CEO, GoECart
Toll-Free: 877-243-3612
Email: Sales@GoECart.com
Twitter: @goecart
www.GoECart.com
© 2013 GoECart Proprietary and Confidential. All Rights Reserved.