We help businesses get more customers using social media using proven online marketing and advertising strategies. Companies get customized strategies, competitive advantage and convert traffic into customers more effectively with a done for you social media solution.

2. Meet the Team
The Maximize Management Team brings decades of experience in digital marketing for businesses
ranging from mid-size to Fortune 500. You can learn more about us at http://MaximizeSocialMedia.com

3. Who Is Maximize?
We‟re the leading provider of social media
solutions in the US.
If you Google
„social media agency‟…
„social media management‟ …
or
„social media consulting‟…
You‟ll find us in the top three spots
of the search results.

4. Online Marketing / Advertising Strategy
There are 3 ways of getting on
the 1st page of Google:
Google Adwords – Pay Per Click
Search Engine Optimization –
extremely difficult with changing algorithms
Google Plus Local – which is a new tool
that Google is giving very high priority

5. It‟s important for your
Business to be well
optimized so your
business gets listed
on page one for the top
local search keywords
in your area.

6. Let‟s Talk Mobile …
What device are your prospects
using to find your business?
How will that impact your
business?
Is your business listing
consistent across the Internet?
These factors determine your ability
to engage traffic.

7. Social & Mobile Factors – How They Impact Rankings
Number of +1‟s on Website With the Google + Local release this should be a top
Number of Adds/Shares on Google+ factor later this year. Early indications point towards
Click-Through Rate from Search Results social signals impacting rankings more than ever.
Authority of +1‟s on Website
Velocity of Adds/Shares on Google+ ~Erik Whaley - Comment from Local Search Ranking Factors
Authority of Adds/Shares on Google+
Velocity of +1‟s on Website
Volume of Check-Ins on Popular Services
(e.g. Foursquare, Facebook, Twitter)
Number of Shares/Likes on Facebook
Number of Followers/Mentions on Twitter
Authority of Followers/Mentions on Twitter
Velocity of Check-Ins on Popular
(e.g. Foursquare, Facebook, Twitter)
Velocity of Followers/Mentions on Twitter
Velocity of Shares/Likes on Facebook
Authority of Shares/Likes on Facebook
Relevant Inbound Links from the Top Social Sites

8. Social Media will replace the old broken traditional
marketing model …
Local Search has Gone Social
"There's a sense that we're only getting a few glimpses of the future of marketing. Actually, we
already know in great detail what the new model of marketing will look like.
It's already in place in a number of organizations. "
Source: Harvard Business Review

9. What Does This Mean for Your Business?
“Reviews will play a major part in search engine rankings and
content, as data from social and recommendations continues to have a
stronger influence on query results, rather than mathematical
algorithms.”
Source: Online Media Daily

10. People Want a Sneak Preview!
86% of consumers read online business
reviews before making purchasing decisions
90% of whom say they trust these reviews
Online reviews are second only to personal
advice from a friend as the driver of purchase
decisions.
User reviews are more influential than
third-party reviews.
Source: GrabStats.com

11. It Is Critical That Your Business Has Its
Reputation Management in Check!
Your FUTURE customer/client/buyer
is looking online to see what others have to
say about your business.

12. Hundreds of other factors that require attention
Consistency of citations Quantity of Reviews by Authority sites
Individually owner-verified Service keywords in anchor text of inbound links
Quality of unstructured citations Business title in anchor text of inbound domain links
Authority of inbound links Association of photos with place page
Service in business title Location keywords in anchor text of inbound domain links
Quantity of inbound links City/State in H1/H2 Google+ Local page
Quantity of unstructured citations Service keyword in Google+ Local description
Service keywords in reviews Location keyword in Google+ Local page description Age of Google+ Local Page
Page authority of specified landing page Business title in anchor text of inbound links to Google+ Local page
Quality of inbound links Service keywords in anchor text of inbound domain links
Service keyword in website URL High ratings by authority reviewers
Location keywords in business title City/State in most H1/H2 tags
Quantity of links from relevant domains Diversity of links to places landing page
Quantity of third party reviews Overall velocity of reviews both native and 3rd party
Quantity of inbound links to domain Quantity of third party unstructured reviews
Location keywords in reviews Service keywords in Google+ custom attributes
Diversity of inbound links Quantity of native google+ local ratings
Geographic keyword in url High ratings on Google+ Local page
NAP in hCard Quantity of actions on Google+ Local page (maps, phone calls)
GeoTagged media (YouTube) Percentage of Google+ Local completeness
Velocity of reviews Marginal category associations
Quantity of links to Google+ Local page Number of Google +1s on main website

13. So with over 100 variables that change in importance all of
the time, there is clearly one major truth:
To Improve and Maintain Rank…
Local Business Listings Require Constant Attention

14. Local SEO Case Studies

15. It’s Not Just Local Search That Will Deliver
Results…
It is the combination of Social Interactions and Local Searches
that will put you ahead of your competition…Social Signals = higher
indexing in the local search results.

16. All Advertising and Marketing is Designed to
Generate Traffic
The traffic Maximize Social Media generates reflects stages in the sales funnel which represents different levels of
traffic… LEAD GENERATION!!
1) "Location, Location, Location" – Online of Off, it‟s all about
High Visibility (Awareness, Interest, Desire, Action) Awareness
2) "Targeting an Audience of Pre-Qualified Leads"
(Awareness, Interest)
3) "Increased Word of Mouth 'Traffic' " - Interest
Likes, Reviews, Recommendations, Comments (Awareness, Interest)
4) "Emails or Submitted Forms" – data capture for marketing efforts
(Desire, Action) Desire
5) "Leads / Prospective customers/clients/patients/buyers pick up
the phone and call for information" - (Desire, Action)
6) "Increased walk-ins through your brick & mortar doors" - Action
Increase Your Business' Bottom Line (Action)

17. Social media is essential for connecting with customers, generating leads,
and creating a comprehensive online presence for your brand.
Facts on Facebook for Marketing and Advertising:
75% of brand likes come from advertisements. (DDB Worldwide and Opinionway Research)
The number of marketers who say Facebook is “critical” or “important” to
their business has increased by 83% in just two years. (HubSpot)
58% of Facebook users have "liked" a brand. (AYTM)
42% of Facebook users have mentioned a brand in a status update. (AYTM)
41% of Facebook users have shared a link, video, or story about a brand. (AYTM)
70% of small business owners use Facebook for marketing. (Merchant Circle)
67% of consumer companies have acquired customers through Facebook. (HubSpot)

18. Social Media Facts
93% of US adult internet users have a Facebook account.
People spend more time on social media than any other activity on the internet.
Nobody knows more about your customers than Facebook.
They know what people like, what they talk about,
where they work, their birthday, and
much more.
The average cost of a lead generated
through social media is 62% less than
one generated through traditional
outbound marketing.
Customers change their addresses,
phone numbers, and email addresses.
They keep their Facebook profile.

19. 7 Days A Week Community Management
If your business has any chance of being
seen by prospects on Facebook… your
posts must get a lot of interaction every
day… More Likes, Comments, Shares.
Posting to and monitoring your page seven
days a week to create the right kind of
interaction on your page.
 Increased Reach Through the Newsfeed
 Engaged Fans
 Viral Community That Takes Off
 Increased Sales

20. Law Firm
Objective: Expand the firm‟s presence and
increase awareness in central Florida.
Strategy: Created a page which featured an
engaging mix of humorous accidents and local
interest stories. Used Facebook ads to send
targeted traffic to a compelling LIKE incentive.
Results:
Grew audience from 0 to over 10,000 fans in 10
months at a cost of $0.41 per fan.
Over 1300 email entries obtained.
Generated 5.8 M ad impressions over 10 months.
Established their page as the largest law firm FB
page in Florida.

21. Hospital/Clinic
Objective: To raise brand awareness in their
service area using FB as another channel for
their patients to reach out to them.
Strategy: Run a give-away with broad appeal
that would gather significant number of fans at a
relatively low cost.
Results:
In less than three months, we accumulated a
sizeable audience at more than 2200 fans.
Our five-winner giveaway has been a successful
tool in collecting emails.
507 fans have opted in and entered their
emails, resulting in an opt-in rate of 25%.
Ad performance has a click-to-connection of
nearly 80%.

22. Non-Profits
Objective: Grow the social media fan base and
engage in email capture.
Strategy: (Ads-only campaign). Use FB ads to
target parents in the state who had
demonstrated interest and support for other
non-profits. Generate fans and emails through
a $500 gift card give-away (donated to the non-
profit).
Results:
Generated nearly 4,800 fans over 4 months
at a cost of $0.56 per fan.
Captured over 700 emails.

23. Get more active buyers to call you
rather than your competition.
Improve your marketing online efforts and
generate leads in the most cost effective way.

24. People want to feel they are part of the experience…

25. Promotional Offers
Optimized Coupon Update
Promotion, Deals, Specia
l Events Update A coupon rewards end users with freebies and
discounts. Coupons are created in Google
In line with optimizing a Google Places or other Local Business Centers that
Local Listing, there is a appear alongside a business listing. The
Promotional & Special Events Google Local Listing will be updated on a
category that we will be updating monthly basis with a promotional coupon
and optimizing on a monthly basis. you provide. This promotional coupon will
Accordingly, we will be using a then be modified, properly optimized with
shorter, refined version of the keywords in line with our SEO efforts, and
coupon or other Specials the uploaded to the Google Local Listing.
company is interested in promoting.

26. Application Landing Page to Generate “Likes”
• Engaging Contests
• Coupon Capabilities
• Promotional application with the ability
to embed videos
• Data capture capability
• Building a data base helps your business convert
prospects into sales.

27. Using Facebook - Promote with Advertising
If you build it they won’t come.
• Facebook shows relevant and interesting
advertisements to targeted individuals based on data
Facebook has collected on its users
• Optimize your advertising on Facebook and change
these ads every 2-3 days
• Test each variable of the ad and rotate them to
achieve the highest click-through rate to get the
lowest cost-per-click
• Headline
• Images
• Body Copy

28. Professional Business Page & App Designs

29. Monitored Detailed Social Media Analytics
• Publish content daily that will reach a large audience;
content that your audience will engage and share with
friends.
• Gather business intelligence by tracking the effectiveness
of individual campaign elements.
• Monitor these metrics closely to assess the success of
your marketing strategy.
• Better understand your target audience and what they
want to hear about.
• Measure your results weekly/monthly.

30. It‟s Important for Your Business…
Increase Local
Stay Visible Search Engine
Rankings
Increase
Promote specific
Customer
offers, coupons…
Retention
Promote An
Easier and
Quicker Customer
Service Outlet

31. Maximize Social Media Understands
Social Media and Can Deliver Results.
We help you minimize the hassle
and maximize the impact of
your social media budget.

32. Engage Your Customers Where They Live
Get Involved in the New Digital World
http://facebook.com/kimberlybohannon Kimberly Bohannon
Director of Business Development
http://twitterkimberly.com (866) 825-1357 x-110
Kimberly.Bohannon@MaximizeSocialMedia.com