The presentation used at the July 2011 Limestone New Media Group meetup - "Social Media 101"! A lot of great discussions and conversations arose from the slideshow, so I hope you'll be able to make it out to our future meetups.
32. Why Do People Use It?
• Personal and professional networking
33. Why Do People Use It?
• Personal and professional networking
• Content creation and sharing
34. Why Do People Use It?
• Personal and professional networking
• Content creation and sharing
• Conversing and collaborating
35. Why Do People Use It?
• Personal and professional networking
• Content creation and sharing
• Conversing and collaborating
• Getting information, news, and assistance
36. Why Do People Use It?
• Personal and professional networking
• Content creation and sharing
• Conversing and collaborating
• Getting information, news, and assistance
• Advertising and marketing
45. We use it because...
• it connects us to our peers/coworkers/orgs
46. We use it because...
• it connects us to our peers/coworkers/orgs
• it’s where conversations happen
47. We use it because...
• it connects us to our peers/coworkers/orgs
• it’s where conversations happen
• it’s capable of local and global networking
48. We use it because...
• it connects us to our peers/coworkers/orgs
• it’s where conversations happen
• it’s capable of local and global networking
• it delivers realtime news
49. We use it because...
• it connects us to our peers/coworkers/orgs
• it’s where conversations happen
• it’s capable of local and global networking
• it delivers realtime news
• we’re interested and engaged
61. Anticipated Reciprocity
• We contribute and share valuable
information hoping to receive the same
• Active participants get more responses to
questions faster than those who are not
68. Impact on Environment
• We want to have an effect on our
environment
• Regular, high-quality contributions make us
feel that we’ve made a difference
69. Impact on Environment
• We want to have an effect on our
environment
• Regular, high-quality contributions make us
feel that we’ve made a difference
• We want to be the signal, not the noise
83. Wrap-Up
• Social media is a communication tool
• Anyone can use it for any reason
• There’s no “right way” but you may be able
to increase the effectiveness of your usage
88. Thanks!
www.lnmg.ca Jeff Cho @gojeffcho
Twitter: @lnmg Naila Jinnah @NailaJ
Facebook: /lnmg.ca Tommy Vallier @tommyvallier
Notas del editor
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- general points that relate to social media at large\n- applicable for both personal and professional use. \n- equal parts presentation and discussion\n
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How do you define social media?\n
How do you define social media?\n
How do you define social media?\n
If you had to take the vast amount of social networks that are out there and try to categorize them, how would you tackle that task? Give me some ideas for “types” of social media.\n\n[Answers]\n\nHow would you categorize Facebook?\n
If you had to take the vast amount of social networks that are out there and try to categorize them, how would you tackle that task? Give me some ideas for “types” of social media.\n\n[Answers]\n\nHow would you categorize Facebook?\n
If you had to take the vast amount of social networks that are out there and try to categorize them, how would you tackle that task? Give me some ideas for “types” of social media.\n\n[Answers]\n\nHow would you categorize Facebook?\n
If you had to take the vast amount of social networks that are out there and try to categorize them, how would you tackle that task? Give me some ideas for “types” of social media.\n\n[Answers]\n\nHow would you categorize Facebook?\n
If you had to take the vast amount of social networks that are out there and try to categorize them, how would you tackle that task? Give me some ideas for “types” of social media.\n\n[Answers]\n\nHow would you categorize Facebook?\n
Accessible - It’s free or low-cost and available to everyone\nApproachable - You don’t need a degree to use social media. It’s easy to understand.\nImmediate - Most social networks run in realtime or very close to it.\nGlobal - You can connect to peers, experts, and friends all around the world\nInteractive - Information is no longer a one-way flow. You can react, respond, and converse.\n
Accessible - It’s free or low-cost and available to everyone\nApproachable - You don’t need a degree to use social media. It’s easy to understand.\nImmediate - Most social networks run in realtime or very close to it.\nGlobal - You can connect to peers, experts, and friends all around the world\nInteractive - Information is no longer a one-way flow. You can react, respond, and converse.\n
Accessible - It’s free or low-cost and available to everyone\nApproachable - You don’t need a degree to use social media. It’s easy to understand.\nImmediate - Most social networks run in realtime or very close to it.\nGlobal - You can connect to peers, experts, and friends all around the world\nInteractive - Information is no longer a one-way flow. You can react, respond, and converse.\n
Accessible - It’s free or low-cost and available to everyone\nApproachable - You don’t need a degree to use social media. It’s easy to understand.\nImmediate - Most social networks run in realtime or very close to it.\nGlobal - You can connect to peers, experts, and friends all around the world\nInteractive - Information is no longer a one-way flow. You can react, respond, and converse.\n
Accessible - It’s free or low-cost and available to everyone\nApproachable - You don’t need a degree to use social media. It’s easy to understand.\nImmediate - Most social networks run in realtime or very close to it.\nGlobal - You can connect to peers, experts, and friends all around the world\nInteractive - Information is no longer a one-way flow. You can react, respond, and converse.\n
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According to Dr. Peter Kollock, there are four primary motivations to contributing to online communities.\n
According to Dr. Peter Kollock, there are four primary motivations to contributing to online communities.\n
According to Dr. Peter Kollock, there are four primary motivations to contributing to online communities.\n
According to Dr. Peter Kollock, there are four primary motivations to contributing to online communities.\n