The GoKart 600 is one day for the entire staff of GoKart Labs to invent a viable product or business in 600 minutes. To do this, we rely on our established methods for innovation, condensing our process down to a single day of fearless exploration. This is a 2018 business pitch that came out of the team drawing an audience and a human need, want or desire out of hats the day of the event. Audience: Mid-Career Need/Want/Desire: Find a New Passion

1. PASSION
PROJECT
GOKART 600 2018

2. TEAM FRANCE
Passion/PROJECT
Find your passion.

3. 03
Mid-careerprofessionals seekingadditionaleducation.

4. CompanyOverview
04
Passion Project helps mid-career professionals
discover and pursue what makes them happy.

5. We believe that helping people
find a passion project will help
them be happier as individuals
and more connected to their
loved ones.
OUR BELIEF

6. 06
Only 1 in 3 Americans are very happy.
- The Harris Poll
THE PROBLEM
SURVEY PREFORMED 2002-2017

7. 07
Nearly 40% of Americans rarely engage in
hobbies and pastimes they enjoy.
- The Harris Poll
THE PROBLEM
SURVEY PREFORMED 2002-2017

8. Every day after work I go home
– and a lot of friends feel this
way – I work, I work out, and I
go home. That's it. Life becomes
boring, routine. It's not fulfilling.
Meagan Riley, 38
MID-CAREER PROFESSIONALS ARE UNHAPPY
08

9. We help people find a passion,
connecting them with real-life
experiences and community that
help them in their pursuit.
OUR SOLUTION
PASSION PROJECT

10. /CREATIVITY

11. 11
TheExperienceEconomy
“Thereisafundamentalshiftinconsumer
valuestowardexperiences,withspending
onexperiencesliketravel,leisureand
foodservicetoriseto$8trillionby2030.”
–Euromonitor

12. WE’RE NOT THE COMPETITION
Masterclass Airbnb

13. 13
INPUTS
• No paid employees
• $50,000 marketing investment from founders
• Minimum Viable Product - 1 region
TESTING AND VALIDATION
OUTPUTS
• Proof of concept
• Real Customers ($3/click, 10% interest; 15% of interested parties
• buy)
• Market Insights
• Customer feedback
• Model to prove Return on Investment

14. TheBusinessModel
14
We’ve assumed a 20% vendor fee on any
experience booked. Looking ahead, we’ll
explore a premium passion finding experience.

15. TheMarketingPlan
15
OUR
TEST:
We’ll take on the
challenge of a two-sided
market with a $50k spend
focused on one region,
potentially New York.
YEAR
ONE:
We’ll target 1 region
and create 12
experiences.
Marketing spend:
$250k
YEAR
TWO:
We’ll target 2 regions
and create 24
experiences.
Marketing spend:
$500k
YEAR
THREE:
We’ll target 5 regions
and create 60
experiences.
Marketing spend:
$1mm

16. THE
FINANCIAL
MODEL
16
TEST YEAR 1 YEAR 2 YEAR 3
# of Regions 1 1 2 5
REVENUE
B to B sign up fee 0 60,000 120,000 300,000
B to B 20% of experience fee 100,000 500,000 1,000,000 4,000,000
Total Revenue $100,000 $560,000 $1,120,000 $4,300,000
Hosting & Maintenance 240 120,000 180,000 240,000
Content Creation 100 24,000 48,000 120,000
Total COGS 340 144,000 228,000 360,000
Gross Margin $99,660 $416,000 $892,000 $3,940,000
100% 74% 80% 92%
Personnel 0 200,000 450,000 600,000
Marketing 50,000 250,000 500,000 1,000,000
Facilities 0 5,000 5,000 5,000
Total SG&A 50,000 455,000 955,000 1,605,000
EBITDA $49,660 -$39,000 -$63,000 $2,335,000
Net Margin 50% -7% -6% 54%

17. 17
TheTeam
RAZAN
HANTASH
MICHELLE
POWERS
ANGIE
SWATFAGER
MATTHEW
VOLENEC
MATT
JOHNSON
TANNER
ANTOLAK
KATE
NOLAN

18. OUR ASK
We’re seeking $50k to validate
our assumptions.
18

19. OUR ASK
Or, we’re willing to sell the idea to
The Big Know for $250k today.
19

20. TEAM FRANCE
THANKS
Find your passion.