Every business leader knows it’s important to stay aware of new technology. But how do you separate ephemeral trends and “shiny objects” from innovations that can meaningfully improve what you offer? At GoKart Labs’ 2017 Client Summit, Solution Lead Eric (EJ) Johnson shared his perspective on how to keep up with emerging tech without wasting energy or missing opportunities.

1. How to Evaluate Emerging Technologies

2. 2
HI, I’M EJ

3. 3
EMERGING TECHNOLOGIES
EVALUATION AND SELECTION

4. AGENDA
4
WHAT HOW WHO

5. 5
WHAT
DEFINING EMERGING TECHNOLOGY

7. WHAT?

8. 7
EMERGING TECHNOLOGIES ARE
CHARACTERIZED BY RADICAL NOVELTY,
RELATIVELY FAST GROWTH, COHERENCE,
PROMINENT IMPACT, AND UNCERTAINTY
AND AMBIGUITY.
WHAT ARE EMERGING TECHNOLOGIES?
- WIKIPEDIA

9. 8

10. 9
BEWARE OF MAGICAL THINKING: COMPLEX
TOOLS WILL NOT AUTOMATICALLY INSTALL
AND RUN THEMSELVES, NOR WILL THEY
TRANSFORM YOUR ORGANIZATION WITH THE
PUSH OF A BUTTON.
AN ELEVEN STEP PROGRAM TO CURE SHINY OBJECT SYNDROME
- NTEN.ORG

11. 10
COMMON FEARS
We need AI to help our customers!
We are behind in VR & AR tech!
We need to get into the Blockchain!

12. 11
COMMON FEARS
We need AI to help our customers!
Actually, you might need NLP.
We are behind in VR & AR tech!
What compelling experiences can be delivered via VR or AR?
We need to get into the Blockchain!
How can the Blockchain unlock our ability to deliver
secure assets to our users?

13. 12
SOME INTERESTING STATS
Gartner predicts that 100 million consumers will shop in augmented reality by
2020. It also predicts that 85% of customer interactions will be managed without
a human by that time.
A PwC study of 2,500 U.S. consumers and business decision
makers found that business leaders, specifically, believe AI is
going to be fundamental in the future. In fact, 72% termed it
a “business advantage.”
In May 2016, Google reported that 20%
of its mobile queries were voice searches.
Niantic’s Pokemon Go, which greatly boosted
mainstream awareness of AR apps, hit a peak
of 45 million daily active users last July.
Marketers’ lack of understanding of AI-driven marketing might be influencing the rate of its adoption. To wit, more
than 40% of participants said they thought they had already adopted AI-driven marketing, reflecting a belief that
their targeting capabilities and automation meant that AI was operating behind the scenes.
In 2008, there were already more “things” connected to the Internet than people.
By 2020, the amount of Internet-connected things will reach 50 billion, with $19
trillion in profits and cost savings coming from IoT over the next decade.

14. 13
HOW
TECH INNOVATION + BUSINESS NEED

15. 14
TECHNICAL FLUENCY
USER / BUSINESS NEED
EXPERIMENTATION

16. 15
TECHNICAL FLUENCY
USER / BUSINESS NEED
EXPERIMENTATION

17. 16
TECHNICAL FLUENCY
USER / BUSINESS NEED
EXPERIMENTATION

18. 17
HYPE CYCLE FOR EMERGING TECHNOLOGIES (GARTNER, JULY 2017)

19. 18
TECHNICAL FLUENCY
USER / BUSINESS NEED
EXPERIMENTATION

20. 19
TYPES OF EXPERIMENTATION
VENDOR-DRIVEN EXPERIMENTATION
TECHNOLOGY-DRIVEN EXPERIMENTATION
BUSINESS-DRIVEN EXPERIMENTATION

21. 19
TYPES OF EXPERIMENTATION
VENDOR-DRIVEN EXPERIMENTATION
TECHNOLOGY-DRIVEN EXPERIMENTATION
BUSINESS-DRIVEN EXPERIMENTATION

22. 20
THE EQUATION
INNOVATION
CHARTER
SOLVE A REAL
PROBLEM
+ =
WHAT WE DO

23. 21
STEP ONE
INNOVATION CHARTER

24. 22
INNOVATION CHARTER
TECHNOLOGY INNOVATION
EXPERIENCE INNOVATION
PROCESS INNOVATION

25. 23
ORGANIZING THE WORK
AGILE EXPERIMENTATION
IDENTIFY GET SMART CO-CREATE VALIDATE COMPLETE
SCALE
ITERATE
KILL
WHAT OPP AREAS
DO WE PRIORITIZE?
WHAT DO WE NEED
TO KNOW IN ORDER
TO BUILD/LAUNCH
OUR EXPERIMENTS?
CO-CREATE
EXPERIMENTS
TO TEST IN-MARKET
PROVE/DISPROVE
CORE
HYPOTHESIS
IN-MARKET

26. 24
ORGANIZING THE WORK
AGILE EXPERIMENTATION
3
EXPERIMENT 3
1
EXPERIMENT 1
2
EXPERIMENT 2
IDENTIFY GET SMART CO-CREATE VALIDATE COMPLETE
SCALE
ITERATE
KILL

27. 25
ORGANIZING THE WORK
AGILE EXPERIMENTATION
3
EXPERIMENT 3
1
EXPERIMENT 1
2
EXPERIMENT 2
IDENTIFY GET SMART CO-CREATE VALIDATE COMPLETE
SCALE
ITERATE
KILL

28. 26
ORGANIZING THE WORK
AGILE EXPERIMENTATION
3
EXPERIMENT 3
1
EXPERIMENT 1
2
EXPERIMENT 2
IDENTIFY GET SMART CO-CREATE VALIDATE COMPLETE
SCALE
ITERATE
KILL

29. 27
ORGANIZING THE WORK
AGILE EXPERIMENTATION
3
EXPERIMENT 3
1
EXPERIMENT 1
2
EXPERIMENT 2
IDENTIFY GET SMART CO-CREATE VALIDATE COMPLETE
SCALE
ITERATE
KILL

30. 28
ORGANIZING THE WORK
AGILE EXPERIMENTATION
3
EXPERIMENT 3
1
EXPERIMENT 1
2
EXPERIMENT 2
IDENTIFY GET SMART CO-CREATE VALIDATE COMPLETE
SCALE
ITERATE
KILL
1.1
EXPERIMENT 1

31. 29
ORGANIZING THE WORK
AGILE EXPERIMENTATION
3
EXPERIMENT 3
1
EXPERIMENT 1
2
EXPERIMENT 2
IDENTIFY GET SMART CO-CREATE VALIDATE COMPLETE
SCALE
ITERATE
KILL
1.1
EXPERIMENT 1

32. 30
ORGANIZING THE WORK
AGILE EXPERIMENTATION
3
EXPERIMENT 3
1
EXPERIMENT 1
2
EXPERIMENT 2
IDENTIFY GET SMART CO-CREATE VALIDATE COMPLETE
SCALE
ITERATE
KILL
1.1
EXPERIMENT 1

33. 31
ORGANIZING THE WORK
AGILE EXPERIMENTATION
3
EXPERIMENT 3
1
EXPERIMENT 1
2
EXPERIMENT 2
IDENTIFY GET SMART CO-CREATE VALIDATE COMPLETE
SCALE
ITERATE
KILL
1.2
EXPERIMENT 1
1.1
EXPERIMENT 1
4
EXPERIMENT 4

34. 32
ORGANIZING THE WORK
AGILE EXPERIMENTATION
3
EXPERIMENT 3
2
EXPERIMENT 2
IDENTIFY GET SMART CO-CREATE VALIDATE COMPLETE
SCALE
ITERATE
KILL
1.2
EXPERIMENT 1
1.1
EXPERIMENT 1
4
EXPERIMENT 4
1
EXPERIMENT 1

35. 32
ORGANIZING THE WORK
AGILE EXPERIMENTATION
3
EXPERIMENT 3
2
EXPERIMENT 2
IDENTIFY GET SMART CO-CREATE VALIDATE COMPLETE
SCALE
ITERATE
KILL
1.2
EXPERIMENT 1
1.1
EXPERIMENT 1
4
EXPERIMENT 4
1
EXPERIMENT 1

36. 33
WHO
YOU NEED A TEAM

37. 34
TEAM
INNOVATION TEAM
IT BUSINESS
DEDICATED OR CROSS-FUNCTIONAL

38. 35
TEAM
IT BUSINESS
DEDICATED OR CROSS-FUNCTIONAL
DECIDERRELATIONSHIPS MAKERS

39. 36
TEAM
IT BUSINESS
DEDICATED OR CROSS-FUNCTIONAL
DECIDERRELATIONSHIPS MAKERS
IDENTIFY VALIDATE SCALE

40. 37
VR / AR
A PRACTICAL EXAMPLE

41. 38
VR / AR EXAMPLE
HOSPITAL

42. 39
VR / AR EXAMPLE
TOURTECHNOLOGY EXCITEMENT

43. 39
VR / AR EXAMPLE
VR IN THE OR
TOURTECHNOLOGY EXCITEMENT
USER NEED EXPERIMENTATION

44. 40
VR / AR
OPERATING
THEATER
For the first time in the history of medicine, on 14 April 2016 Shafi
Ahmed cancer surgeon performed an operation using a virtual reality
camera at the Royal London hospital. Everyone could participate in
the operation in real time through the Medical Realities website and
the VR in OR app. No matter whether a promising medical student
from Cape Town, an interested journalist from Seattle or a worried
relative, everyone could follow through two 360 degree cameras
how the surgeon removed a cancerous tissue from the bowel of the
patient.

45. THANK YOU

46. WE GROW BUSINESSES
DREAM BIG. IMPLEMENT SMALL. INVENT NOW.
BET THE GARDEN, NOT THE FARM.
HELLO@GOKARTLABS.COM