1. Quick Social Media Buzz Analysis
on Nestlé
Mike Schwede, 22.03.2010, based on Sysomos MAP

2. Nestlé became popular in the last few days
1 Jan 2010 to 14 Mar 2010 Last 3 days:
96 blog mentions per day • 42 blog mentions per day
158 tweets per Day (1,275)
• 295 tweets per Day (8,857)
• 220 news mentions
• 131 message board postings
Sentiment (blogs)
1 Jan 2010 to 14 Mar 2010
Last 3 days:
© orange8 interactive ag, 2010 2

3. Buzzgraph: Keywords around nestlé before and now (blogs)
1 Jan 2010 to 14 Mar 2010
Last 3 days
© orange8 interactive ag, 2010 3

4. Some demographic indices (blogs, last 3 days)
© orange8 interactive ag, 2010 4

5. Mike Schwede
Strategische Beratung & Social Media, GL Fachartikel zum Thema:
Direkt +41 32 366 00 82
http://news.orange8.com/fachartikel
Mobile +41 78 600 88 82
mike.schwede@orange8.com Social Media Seminar:
twitter.com/mikeschwede http://orange8.com/events
orange8 interactive ag, Mattenstrasse 90 CH-2503 Biel-Bienne, www.orange8.com
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© orange8 interactive ag, 2009