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CRM AND ERPCRM AND ERP
What is CRM
In CRM (customer relationship management), CRM software is a
phrase used to describe a category of enterprise software that covers a
broad set of applications and software to help businesses manage
customer data and customer interaction, access business information,
automate sales, marketing and customer support and also manage
employee, vendor and partner relationships.
•Today's CRM Software
CRM software is designed to help businesses meet the overall goals
of customer relationship management (See CRM definition).Today's
CRM software is highly scalable and customizable, allowing businesses to
gain actionable customer insights with a back-end analytical engine, view
business opportunities with predictive analytics, streamline operations
and personalize customer service based on the customer's known
history and prior interactions with your business.
CRM software is commonly used to manage a business-customer
relationship, however CRM software systems are also used in the same
way to manage business contacts, clients, contract wins and sales leads.
CRM and ERPCRM and ERP
What is ERP
ERP is short for enterprise resource planning.
Enterprise resource planning (ERP) is business management
software that allows an organization to use a system
of integrated applications to manage the business. ERP software
integrates all facets of an operation, including product planning,
development, manufacturing processes, sales and marketing.
ERP Software Modules
ERP software typically consists of multiple enterprise
software modules that are individually purchased, based on what
best meets the specific needs and technical capabilities of the
organization. Each ERP module is focused on one area of business
processes, such as product development or marketing. Some of
the more common ERP modules include those for product
planning, material purchasing, inventory control, distribution,
accounting, marketing, finance and HR.
CRM and ERPCRM and ERP
CRM and ERP In cloud
The cloud CRM applications has given a large contribution
for the small scale companies to have a fully-functional
CRM s/w without receiving large amount of money and in
a simple pay per use manner.