Departments in Public Relations agency
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This presentation highlights the different departments in a public relations agency. students studying Agency PR and Strategic Public Relations should refer to this presentation
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Departments in Public Relations agency
- 1. Moses Gomes Identity Brand Consultants www.identity-brands.com
- 2. Business Development Client Service Media relations Media Tracking Administration
- 3. CEO Account Head Media Relation Head Admin Client Service Media relations Accounts dept Team1 Regional Media relations Tracking reports Team2 Media Tracking
- 4. Client Servicing is managing a client and be a one point contact between the agency – client and client – media. In most agencies it comprises a team “Client Service Team” or CST
- 5. Manage the team And also manage the client Delegate the responsibilities Organize Prioritize Team training Ensure smooth flow of work
- 7. In the beginning Strategy planning Seminar & conferences Client service team Media intelligence Editorial services Media monitoring
- 8. After 40 to 50 days Strategy planning Seminar & conferences Client service team Media intelligence Editorial services Media monitoring
- 9. Usually after 3 months or crisis Strategy planning Seminar & conferences Client service team Media intelligence Editorial services Media monitoring
- 10. Again back to normal before The end of 4th month Client service team Strategy planning Seminar & conferences Media intelligence Editorial services Media monitoring
- 11. Media Relations is managing between the client service team and journalists and be a one point contact between the agency – media and client – media. In most agencies it comprises a team “Client Service Team” or in some agency it is a stand alone dept.
- 12. Manage the journalists Be in constant touch with the journos to understand the current trends in media And also manage the CST or Client in some cases Delegate the responsibilities to trainees and executives Organize and pitch to media Press releases, event invites Training the other departments on what stories will interest media Ensure smooth flow of work and TIMELY COVERAGE
- 14. Administration department is involved in managing the financials and media monitoring for clients. This team tracks for coverage and complies dossier are the end of month. The admin dept along with the CST ensures the dossier is compiled at the end of the month and all the evaluations are done as per the guidelines laid.