This presentation highlights the objectives and achievements using Facebook as marketing platform for corporate tiffin service company. Facebook marketing helped the company to achieve visibility reach to around 1000 FB users with in 50 days, which has been huge. Further the presentation highlights how different types of events receives response on FB, with New Year 2014 greeting achieving maximum visibility.

1. Shree Trikutaa Square
Meals (P) Limited
Overview of Facebook Strategy for
Food sector

2. Objective of – Facebook Marketing
• Increase visibility on social networks - FB
• TA comprises of working people, DINKS, busy
couples with kids, employees working in areas
where no proper food facility is available.
• Reach out to target groups like Jains, Vasai
network, etc
• Try to drive inbound leads.

3. Screen shot of Facebook page

5. Maximum hits from Mens, since the target market is located in Vasai industrial zone where
More men work than women.

6. Gives overview about Chadaro Taza Tazaa page on FB. Increase on likes week on week,
Engagement increased by 197% from last week and reached achieved to 907 users, through
Timeline.

7. Facebook page – Overall Statistics
• Started on – 8th August 2013
• Started using actively on 10th November 2013
• In 50 days the like reached 197 from 12, only using
organic process.
• Focused on uploading pic of each new recipe, cooked
at Shree Trikutaa Square Meals (P) Limited
• Sharing of pics and status on timelines of key
stakeholders for visibility.
• It has been observed, that their has been an increase in
number of impressions and likes for snack and mithai
pics.

8. How we managed to do it?

9. Upload pics

10. Gajar Halwa preparation
and packing
Preparation pics and videos
of food and roti

11. Update events for
increase in viral impact

12. Uploading greetings for
New year and other
festivals gives good
impact

13. Overall impact
• Overall Facebook marketing has help to
increase visibility and brand awareness.
• Facebook is not a good dependable toll for
lead generation.
• We have observed visitors, visiting website
after viewing FB page
• Since this is a B2C product, promoting on FB
actually results in better awareness.