Presentation highlights the following topics - CorpCom budgeting - Company Launch - Company Re - Launch - Affiliate Campaign for Pharmaceutical Companies - Public Relations Strategy

1. Corporate Communication
Moses Gomes

2. Budgeting
Crisis
Management
M&A
Company
Launch
IPO Annou

3. Company Profile
• Leading pharmaceutical company in world
• No. 1 in immunosuppressant
• Launch products in India

4. Objective for - PR
• Reach out to transplant community
• Reach out to doctors in the transplant
community
• Keep low on financial investments in India
• Management to keep a low profile
• Marketing budget Rs. 20 lakhs

5. Company launch in Media
• Press conference, instead of Press briefing

6. Initiative – Program For Life
• Reach out to Transplant
Patients and Doctors
community
• Portray stories related
to transplant Pan –
India
• Transplant Experience

7. Initiate – Transplant coordinators meet
• Promote concept of Transplant and so helps in
increase in number of organ donationss

8. Amendment in Human Organ Act
• Create a lobby for amendment in Human
Organ Donation act
• Organize and plan round – table conference
• Bill to be drafted by Mr. Amar Singh in RS

9. s

10. Lobby – change in act
• Lobby to change the act – Human Organ
Donation Act
• Lobby to introduce – Mediclaim facility for
Dialysis patients
• Lobby to form – ZTCC (Zonal Transplant Co –
ordination Committee)

12. Managing Crisis
• Medicine was costliest in the market as
immunosuppressant (box of 10 – Rs. 1000)
• Generic available at 1/4th the cost
• Managing Doctor’s ego
• Since MCI has banned Pharma cos from giving
SOPs to doctors, managing them was difficult
• The whole business was related with accident
victims.

17. UTI Bank to Axis Bank
• Change of UTI Bank to Axis bank
• External communication
• Internal communication

21. IPO Announcement
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PR to generate pre – IPO media mileage
Getting over subscribed
Same as launch of a movie
Highlighting about company expansion plans
Highlighting about company evaluation

25. Merger & Acquisition
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External communication
Internal communication
Retain customers and employees
Case study
– Tata – Jaguar
– Saytam – Tech Mahindra