Católica Business School - Parfois International E-commerce Strategy
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Católica Business School International E-commerce Presentation - Parfois Case Study
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Católica Business School - Parfois International E-commerce Strategy
- 14. PARFOIS.com The online store is ONE MORE Parfois sales channel
- 15. This channel is a natural and necessary extension of the physical stores. PARFOIS.com
- 16. With the Online Store Parfois can reach a new and younger audience, more modern and meet the needs of a new online clients, more informed and more demanding. PARFOIS.com
- 17. This channel allows us to reach a very specific audience directly and safely without waste and inherent costs in other above the line media. PARFOIS.com
- 19. Parfois Online prices online are adjusted to different markets and are the same as Parfois physical stores PARFOIS.com
- 20. E-Commerce StudioPARFOIS.com Our e-commerce studio produces high quality product shots. Ready for our online store, lookbooks and catalogues.
- 22. CUSTOMER SERVICE
- 23. Exceptional Customer Service is essential for customer satisfaction and retention, as well as profitability. EFFICIENCY PARFOIS.com
- 24. Exceptional Customer Service is essential for customer satisfaction and retention, as well as profitability. RETENTION PARFOIS.com
- 25. Exceptional Customer Service is essential for customer satisfaction and retention, as well as profitability. ACQUISITION PARFOIS.com
- 26. I. Offer Multichannel and Multi-language Support II. Listen on Social Media III.Track All Customer Interactions IV. Provide Online Chat VI. Focus onTimelly Responses VII. Deliver a WOW Experience Customer Service PARFOIS.com
- 27. LOGISTICS
- 28. PARFOIS.com
- 29. Spain Portugal Poland France Ireland Germany Italy Click & Collect Stores PARFOIS.com 122 Stores 121 Stores 29 Stores 17 Stores 5 Stores 2 Stores 2 Stores
- 30. SHIPPING' Parfois Online Packaging Order preparation Order ready for expedition PARFOIS.com
- 31. MARKETPLACES
- 32. Marketplaces Strategy I. Global Ecommerce II. Merchant Services III. Customer Services IV. Cross Border delivery V. Click & Collect Stores VI. Largest Online Shops VII. International Payments VIII. Cloud Services IX. Seller Language translation X. Investments in online media XI.Transforming Customers
- 34. SEO CPC Campaigns Social Media ads Affiliates CPA Leads Generation Email Marketing Media Buying eCRM ATL/BTL Design a Digital System managing Customer Expectations through: journeys, devices, content, product, services …
- 35. Design experience path enable by a mix of functionalities… Display App Social Print Events VIP Events Email Content E-Com Store COMMUNICATE SALE ON-LINE PHYSICAL CRM MOBILE ENGAGE
- 36. Display App Social Print Events VIP Events Email Content E-Com CRM Store COMMUNICATE SALE ON-LINE PHYSICAL Map the relevant elements of the experiential system… MOBILE ENGAGE
- 37. Display App Social Print Events VIP Events Email Content E-Com CRM Store COMMUNICATE SALE ON-LINE PHYSICAL Map the relevant elements of the experiential system… MOBILE ENGAGE
- 42. SOCIAL MEDIA ADS FREE SHIPPING NEWS!
- 43. OUR NUMBERS
- 50. 15 MVisits 9 M UniqueVisitors 225M PageViews 08:00 Avg.Time on site 17,92 Pages / Session PARFOIS.COM ANALYTICS OVERVIEW
- 53. GENDER PARFOIS.COM TRAFFIC VISITS AGE MALE FEMALE
- 55. iOS PARFOIS App’s DOWNLOADS
- 56. Android PARFOIS App DOWNLOADS
- 57. CONCLUSION
- 58. Global E-Commerce is in its infancy there are plenty of opportunities. Parfois is exploring tactics - some deeper than others. Welcome Bonjour Bienvenido Bem vindo Добро пожаловать willkommen ترحيب 欢迎 歓迎 gəlmisiniz Καλώς ήρθατε
- 59. THANK YOU!
- 60. Gonçalo Ramos email: goncalo.ramos@parfois.com LinkedIn: pt.linkedin.com/in/goncaloramoz