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Social Media 2011 Stats Guide
- 1. Social Media 2011 NAIFA Dayton – February 15, 2011 © 2011 Gong Gong Communications. All rights reserved.
- 2. Interruption vs. Engagement Outbound Inbound ▪ Telemarketers ▪ Social media ▪ Television ▪ Videos commercials ▪ Blogs ▪ Radio commercials ▪ Podcasts ▪ Direct mail ▪ E-mail marketing ▪ Billboards ▪ Search engine optimization ▪ Pop-up ads ▪ Pay-per-click ads NAIFA Dayton – February 15, 2011 © 2011 Gong Gong Communications. All rights reserved.
- 3. Why People Use Social Media ▪ Meet new people, build relationships • Communicate and engage with people • Network and make connections • Discuss passions, hobbies, etc. • Learn, research, and teach • Share and discover • Keep up with friends and family NAIFA Dayton – February 15, 2011 © 2011 Gong Gong Communications. All rights reserved.
- 4. Why Businesses Should Use Social Media ▪ Market and advertise your brand – Outbound marketing cost per lead: $332 – Inbound marketing cost per lead: $134 (60% lower) ▪ Encourage referrals and word of mouth ▪ Share information with you customers ▪ Give your company a face and a voice ▪ Make your business more accessible NAIFA Dayton – February 15, 2011 © 2011 Gong Gong Communications. All rights reserved.
- 5. Why Businesses Should Use Social Media ▪ Improve customer loyalty ▪ Provide customer service/tech support ▪ Network ▪ Monitor your reputation ▪ Recruitment NAIFA Dayton – February 15, 2011 © 2011 Gong Gong Communications. All rights reserved.
- 6. So, What Social Media Networks Should I be on? NAIFA Dayton – February 15, 2011 © 2011 Gong Gong Communications. All rights reserved.
- 7. It all depends… NAIFA Dayton – February 15, 2011 © 2011 Gong Gong Communications. All rights reserved.
- 8. NAIFA Dayton – February 15, 2011 © 2011 Gong Gong Communications. All rights reserved.
- 9. Facebook Statistics ▪ More than 500 million active users ▪ 30 billion+ pieces of content are shared monthly 13-17 n/a 9% 2% 55+ 11% Male 35-54 18-24 43% 27% 31% Female 55% 25-34 22% Facebook users by age Facebook users by gender NAIFA Dayton – February 15, 2011 © 2011 Gong Gong Communications. All rights reserved.
- 10. Facebook Statistics ▪ Facebook users “like” a brand because – 25% want to receive discounts and promotions – 21% are customers of the company – 18% want to show others that they like the brand ▪ Facebook users’ interaction with companies – 41% think Facebook is a good way to get information about companies and products – 30% feel like connecting with a company on Facebook makes them feel like a valued customer NAIFA Dayton – February 15, 2011 © 2011 Gong Gong Communications. All rights reserved.
- 11. NAIFA Dayton – February 15, 2011 © 2011 Gong Gong Communications. All rights reserved.
- 12. Twitter Statistics ▪ 106 million users ▪ 65 million tweets are generated each day 13-17 4% 55+ 9% 18-25 45-54 13% 17% Male 48% Female 26-34 52% 35-44 30% 27% Twitter users by age Twitter users by gender NAIFA Dayton – February 15, 2011 © 2011 Gong Gong Communications. All rights reserved.
- 13. Twitter Statistics ▪ Twitter users’ interaction with companies – 53% recommend a company or product – 52% talk about a company or product – 25% follow a brand – 67% of brand followers will purchase that specific brand NAIFA Dayton – February 15, 2011 © 2011 Gong Gong Communications. All rights reserved.
- 14. NAIFA Dayton – February 15, 2011 © 2011 Gong Gong Communications. All rights reserved.
- 15. LinkedIn Statistics ▪70 million users 54+ 7% 18-24 35-54 Female 26% 16% 39% Male 25-34 61% 51% LinkedIn users by age LinkedIn users gender NAIFA Dayton – February 15, 2011 © 2011 Gong Gong Communications. All rights reserved.
- 16. NAIFA Dayton – February 15, 2011 © 2011 Gong Gong Communications. All rights reserved.
- 17. Y T ou ube Statistics ▪2 billion videos are watched each day ▪24 hours of video is uploaded every minute NAIFA Dayton – February 15, 2011 © 2011 Gong Gong Communications. All rights reserved.
- 18. Blogs NAIFA Dayton – February 15, 2011 © 2011 Gong Gong Communications. All rights reserved.
- 19. Blog Statistics Percentage of businesses who have acquired a customer from their blog, proportionate to the frequency of their posts 100% 90% 69% 58% 38% 13% Multiple Daily 2-3 times a Weekly Monthly Less than times a day week monthly NAIFA Dayton – February 15, 2011 © 2011 Gong Gong Communications. All rights reserved.
- 20. Blog Statistics Percentage of companies using specific social media channels who have acquired a customer form that channel 46% 44% 41% 41% Twitter LinkedIn Facebook Blog NAIFA Dayton – February 15, 2011 © 2011 Gong Gong Communications. All rights reserved.
- 21. What’s Up for 2011? ▪ Major shift to mobile and tablets ▪ Location-based social media (FourSquare, Facebook Places) ▪ Group buying (Groupon, Living Social) ▪ Monetization of social networks ▪ Social media inf luenced search ▪ QR codes NAIFA Dayton – February 15, 2011 © 2011 Gong Gong Communications. All rights reserved.
- 22. What Kind of Content Should I Share? ▪ Resources – Blog posts (yours and others’) – News articles – Advice and tips – How-to’s ▪ Company news ▪ Events (pre and post) ▪ Promotions and sales ▪ Testimonials and case studies NAIFA Dayton – February 15, 2011 © 2011 Gong Gong Communications. All rights reserved.
- 23. It All Works Together E-mail Website Blog NAIFA Dayton – February 15, 2011 © 2011 Gong Gong Communications. All rights reserved.
- 24. Social Media Do’s & Don’ts Do Don’t ▪ Engage ▪ Talk about yourself ▪ Communicate (or your brand) too ▪ Listen much ▪ Be consistent ▪ Only advertise ▪ Monitor yourself and ▪ Provide no content your company ▪ Be on again, off again ▪ Provide valuable ▪ Be annoying content NAIFA Dayton – February 15, 2011 © 2011 Gong Gong Communications. All rights reserved.
- 25. Social Media Myths & Excuses ▪ It’s too complicated ▪ It takes too long to learn ▪ I don’t have time ▪ I’m too old ▪ No one I know is online ▪ It won’t help my business ▪ But it’s social media ▪ It’s only for large brands ▪ It should replace my traditional marketing NAIFA Dayton – February 15, 2011 © 2011 Gong Gong Communications. All rights reserved.
- 26. Social Media Pit Falls ▪ Time consumption ▪ Can be difficult to calculate ROI ▪ Giving employees social media access during working hours ▪ Using social media responsibly ▪ Liability ▪ Compliance ▪ It’s all public NAIFA Dayton – February 15, 2011 © 2011 Gong Gong Communications. All rights reserved.
- 27. Before Y Start… ou 1. Relax 2. Develop a social media policy 3. Define your social media goals 4. Integrate it with your overall marketing plan 5. Make it a complete, committed effort 6. Personalize your social media brand 7. Listen, think, and engage in conversations NAIFA Dayton – February 15, 2011 © 2011 Gong Gong Communications. All rights reserved.
- 28. Liability and Compliance ▪ Be careful when recommending specific products or courses of action ▪ Always encourage readers to discuss this matter with their advisor or agent (a great opportunity to encourage them to contact you!) ▪ Always post using disclaimers ▪ Run everything past your internal compliance department (if you have one) NAIFA Dayton – February 15, 2011 © 2011 Gong Gong Communications. All rights reserved.
- 29. Policies & Guidelines ▪ Create a written social media policy and have employees sign it ▪ Encourage other members of your staff to post, so long as it is in line with the policy ▪ Establish appropriate topics to discuss, time allotments on social media sites, liability and compliance standards, etc. NAIFA Dayton – February 15, 2011 © 2011 Gong Gong Communications. All rights reserved.
- 30. Questions? NAIFA Dayton – February 15, 2011 © 2011 Gong Gong Communications. All rights reserved.
- 31. Gong Gong Communications We provide holistic marketing and creative services to small businesses on a monthly and per- project basis We offer a full range of services including graphic & web design, copywriting, marketing planning, and social media engagement. www.gonggongcommunications.com NAIFA Dayton – February 15, 2011 © 2011 Gong Gong Communications. All rights reserved.
- 32. Real-Life Examples ▪ Socialnomics http://www.youtube.com/watch?v=sIFYPQjYhv8 ▪ Ameriprise http://www.youtube.com/user/Ameriprise ▪ Life Foundation http://www.youtube.com/user/LIFEfoundation ▪ NAIFA National http://www.facebook.com/NAIFANational ▪ NAIFA Dayton http://www.facebook.com/pages/NAIFA-Dayton/108769165815549 ▪ Nationwide Insurance http://www.facebook.com/NAIFANational#!/nationwide ▪ http://www.facebook.com/pages/Nationwide-Insurance/164485213582162 ▪ Amanda Sage http://www.linkedin.com/in/amandalsage ▪ NAIFA National group http://www.linkedin.com/groups?gid=3144063 ▪ Ameriprise Financial http://www.linkedin.com/company/ameriprise-financial?goback=.cps_1297662807641_1&trk=co_search_results ▪ NAIFA National http://twitter.com/naifa ▪ Charles Schwab http://twitter.com/#!/CharlesSchwab ▪ State Farm Agent http://twitter.com/#!/SFAgentChris ▪ Russell Bailyn http://russellbailyn.com/weblog/index.html ▪ Keener Financial Planning http://keenerfinancial.com/blog ▪ Professional Insurance Blog http://www.insurancetrue.com/ ▪ Paradiso Insurance http://www.paradisoinsuranceblog.com/ NAIFA Dayton – February 15, 2011 © 2011 Gong Gong Communications. All rights reserved.