Company introduction & briefing - updated January 2013

1. Credentials
January 2013
© five one two 2012

2. About us
Formed from the fusion of creativity and technology
Designed to fit a gap in the market for clients looking for an enterprise level
solution but needing a more cost effective approach
Distributed development provides highly scalable and specialised resources
(over 65 regular developers)
We believe in doing things better
© five one two 2012

3. Founding partners
Rob Lendon, BA (Hons)
Rob's background is in the operations of some of the largest digital agencies in the world
such as Sapient and Five by Five. His focus ensures we deliver solutions that are creative
and highly usable. He has worked with such brands as Adidas, Bacardi, Sony, Electronic
Arts, RBS, Times Online, the BBC and Sky.
Chris Goodall, BSc (Hons), CEng, MIET, CSM
Chris' background is in delivering global enterprise level software solutions gained during his
time with IBM, UBS Investment Bank, Citigroup and his own established software
consultancy which he formed in 2003. His focus ensures that we deliver technically robust
enterprise level solutions.
© five one two 2012

4. Our approach
Perfect balance of user centred design and software development
User centred design process
Technology agnostic
Agile methodologies
Establish partnerships with clients not just one off engagements
Open, honest and clear
Flexible contracts, fixed price or time and materials
© five one two 2012

5. Our services
Consultancy
Business analysis
Market research
User experience and interface design
Technical advice
Software development
E-commerce and sales order processing
Bespoke business critical systems
Web development
Mobile applications
Secure hosting and ongoing support
© five one two 2012

6. Technical skills
We’re technology agnostic, meaning we can provide the right solution for your requirement.
Development technologies Databases
Java Enterprise MySQL
Microsoft .NET (C#, ASP.NET & VB.NET) MS SQL Server
PHP Oracle
Ruby on Rails Sybase
Adobe AIR
Mobile (iPhone, BlackBerry, Symbian, Android, J2ME and Windows Mobile)
Partners
© five one two 2012

7. What our clients say...
“five one two have successfully delivered eFlorist – a cutting edge sales order processing system that is
critical to the success of our business and that of the daily operations of our member florists. With a
customer network of over 1,500 florists, dependent upon this web based system, this was a high risk and
challenging project that started in January and successfully went live 5th October 2009. We engaged five
one two with this key business project following a competitive tender process with vendors which included
IBM. five one two have delivered a robust enterprise system and ongoing support SLAs at a cost effective
price and which gives us a market leading platform to aggressively expand our business. We look forward
to a continued business partnership as we embark on the next phases of eFlorist development,
international roll-out, mobile e-commerce and innovative web based solutions for our industry.”
Ian Brett, Managing Director, eFlorist
“Since rolling out the system the internal overheads have been reduced by half”
Stuart Childerley, Operations Director, ICE
© five one two 2012

8. Some examples
of our work...
© five one two 2012

9. ICE Service management system
Leading supplier of commercial cleaning equipment and maintenance services
to clients including John Lewis, Waitrose, B&Q, Sainsbury, Tesco and M&S.
The brief
Reduce internal overhead by removing manual intervention in the reporting of
faults and allocation of engineers
Optimise the ongoing management of faults through to resolution
Provide clients with an automated fault management solution
Capture and analyse data for reporting
© five one two 2012

10. Solution
Fault reporting and management system for customers, head office and
engineers.
Mobile portal for engineers to report on the status of jobs, diagnose faults and
order parts in real-time.
Administrative system for ICE internally provides them with a dashboard to
monitor performance and tools to manually optimise the workflow.
Implementation of an asset management system.
Fully comprehensive and flexible reporting module allows ICE to view and
analyse any element of the workflow.
© five one two 2012

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12. Results
Time spent managing the reporting, allocation and handling of faults within ICE
has reduced by half.
Since deploying the system and marketing it to clients ICE have seen a
significant increase in new clients.
Intelligence gathered from reporting has identified a range of improvements that
have subsequently been made across the business.
© five one two 2012

13. Teleflorist ecommerce site
The largest florist membership network in the UK. They provide relay facilities
both nationally and internationally to their network of member florists as well as
selling direct to the consumer through their web site and call centre.
The brief
Increase conversion rate
Maximise the potential of the online channel
Increase repeat customers
Position Teleflorist as a progressive consumer brand
© five one two 2012

14. Solution
Our initial research was broad and covered user testing, call centre listening as
well as spending time observing purchasing behaviour in florists and
supermarkets.
We performed iterative prototyping and interviews with customers to refine the
interface and establish the most effective solutions.
We developed complete wireframes for the consumer site along with visuals for
the look and feel.
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17. Results
An interim solution based on these designs has been implemented internally.
This interim solution based upon our results achieved a 100% increase in
conversion rates overnight.
© five one two 2012

18. eFlorist Sales order processing system
Largest florist membership network in the UK providing relay facilities both
nationally and internationally to their network of member florists as well as
selling direct to the consumer through their web site and call centre.
The brief
Redevelop existing member to member order relay system
Provide local sales order processing functionality
Create a florist community and knowledge sharing platform
Provide florists with a valuable tool that enhances the operation of their business
© five one two 2012

19. Solution
We developed a portal for florists to manage the day to day operations of their
business. This allows them to manage events, orders and deliveries.
Development of a CRM facility for florists to track the purchase history of their
customers and provide marketing opportunities.
Creation of a delivery area mapping tool and route planning system for deliveries.
Community features with forums, blogs and wikis which both build the community
and provide knowledge management and peer support.
A complex sales order processing system has been developed allowing orders to
be entered for local, national and international delivery.
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22. Results
After going live in May 2009, feedback from all sectors in the industry has been
extremely positive.
Member call centre support has reduced by 50%.
The industry peaks of Valentines and Mother’s Day performed faultlessly (these
represent a tenfold increase in orders through the system).
eFlorist have been bought out by Euroflorist, the largest relay organisation in
Europe and we are now deploying the system across Europe.
© five one two 2012

23. ICAP BlackBerry price feed
ICAP is the world’s largest interdealer broker. They operate in 32 countries and
are active in the wholesale markets in interest rates, credit, commodities, FX,
emerging markets, equities and equity derivatives.
The brief
Provide access to real-time pricing data for internal traders and ICAP clients.
BlackBerry application must provide compatibility for older operating systems
back to V4.5.
© five one two 2012

24. Solution
Bespoke application for BlackBerry devices.
Compatible with all devices such as Bold, Curve, Pearl, Touch and Storm and
supporting V4.5 of the OS and above.
Integration with backend pricing server at ICAP providing real-time streaming
stock prices.
Innovative features such as favourites and dashboard screen which provide
automated functionality with the option to override for more advanced users.
Full customisation is available to the user over what details they see. ICAP
provide individual access rights.
© five one two 2012

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26. Results
The application has been reviewed by RIM as a partner to ICAP and been given
high praise.
Phase 2 is being planned already with richer features such as charting and real-
time analytics. Also being deployed to other platforms including iPad and
iPhone.
© five one two 2012

27. Wiggle Various site developments
Wiggle is the largest retailer of cycling and triathlon products in the UK and a
significant presence internationally. They are an online only retailer and have
developed their own product lines for clothing and specialist bikes.
The brief
We have worked on a variety of briefs and solutions for Wiggle.
© five one two 2012

28. Solutions
Verenti product site to establish brand presence for new sportive range.
UX project looking at usability and optimisation of the site.
Separate UX projects looking at specific territory requirements such as Japan.
Blog for athletes to communicate to followers and strengthen brand presence.
Intranet development for HR.
© five one two 2012

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31. Results
Blogs are being implemented globally in territories.
Verenti site has won an Oracle Retailer of the year award.
UX work is being implemented into the site over the next year.
Territory sites are being set up based upon the international UX work.
Intranet is currently in development.
© five one two 2012

32. Why work with us?
We are cost effective and offer competitive rates.
Bespoke development allows us to cater for diverse business requirements and
support integration with existing systems.
Exceptional user experience and design.
We care, we’re a smaller company and we take a partnership approach with all
of our client’s business .
We are dependable, we stand by our software with 24x7 support and
maintenance agreements.
© five one two 2012

33. Any questions?
© five one two 2012