This Brand Called You
•Descargar como KEY, PDF•
1 recomendación•297 vistas
Presentation given to Harvard School of Public Health in November, 2009
Recomendados
Más contenido relacionado
Último
Último (20)
Destacado
Destacado (20)
This Brand Called You
- 1. Beyond the Basics Using Linkedin, Twitter and Facebook “Learn How to Build Your Career and Your Brand While Making Valuable Connections” November 10, 2009
- 2. First, a word from our sponsor....
- 4. The Old Way Retirement Profession Graduate School Second Job First Job College
- 5. The New Way Grad Schol Job #1 Internhsip Freelancer Fellowship Entrepreneur Teacher Vice Board President Member Volunteer
- 6. The New Way Grad Schol Job #1 Internhsip Freelancer Fellowship Entrepreneur Teacher Vice Board President Member Volunteer
- 7. The New Way Grad Schol Job #1 Internhsip Freelancer Fellowship Entrepreneur Teacher Vice Board President Member Volunteer
- 8. The New Way Grad Schol Job #1 Internhsip Freelancer Fellowship Entrepreneur Teacher Vice Board President Member Volunteer
- 9. The New Way Grad Schol Job #1 Internhsip Freelancer Fellowship Entrepreneur Teacher Vice Board President Member Volunteer
- 10. The New Way Grad Schol Job #1 Internhsip Freelancer Fellowship Entrepreneur Teacher Vice Board President Member Volunteer
- 11. The New Way Grad Schol Job #1 Internhsip Freelancer Fellowship Entrepreneur Teacher Vice Board President Member Volunteer
- 12. The New Way Grad Schol Job #1 Internhsip Freelancer Fellowship Entrepreneur Teacher Vice Board President Member Volunteer
- 13. The New Way Grad Schol Job #1 Internhsip Freelancer Fellowship Entrepreneur Teacher Vice Board President Member Volunteer
- 14. The New Way Grad Schol Job #1 Internhsip Freelancer Fellowship Entrepreneur Teacher Vice Board President Member Volunteer
- 15. The New Way Grad Schol Job #1 Internhsip Freelancer Fellowship Entrepreneur Teacher Vice Board President Member Volunteer
- 16. Agenda • What is your Brand? • Create your profile • Build your network • Build and Promote your brand • Q & A- 30 minutes...
- 17. So Now What Do I Do?
- 18. Your Brand A perception or emotion maintained by somebody [other than you!] describing the total experience of having a relationship with you
- 19. Your Brand Personal vs. Professional? • Lines are blurry • Search levels the playing field • Only going to get more intertwined
- 20. But.....
- 21. Your Brand.. beyond the “hard” skill set
- 22. Creating Your Profile (not just linkedin...) • Google Profile • Facebook • Naymz • Twitter • Your Blog... • And more....
- 23. Interactive Session • Profile (personalize) • 3rd party Applications • Groups • Answers • Recommendations • Your Update • Events
- 24. Interactive Session •Twitter Basics •Twitter Etiquette •The # •the @ mention •Twitter Lists •Twitter Application
- 25. Interactive Session • Blog basics • Optimizing your blog • Why Wordpress? • Search trending towards UGC
- 26. Don’t Forget
- 27. 1440 1891 1928 1989 2007 Al Gore invents the Internet
- 28. Remember This?
- 29. Remember This?
- 30. Remember This? •Takeoff at 3:26pm
- 31. Remember This? •Takeoff at 3:26pm •Picture taken at 3:33pm
- 32. Remember This? •Takeoff at 3:26pm •Picture taken at 3:33pm •Uploaded to Twitpic at 3:36pm
- 33. Remember This? •Takeoff at 3:26pm •Picture taken at 3:33pm •Uploaded to Twitpic at 3:36pm •CNN breaks story at 4:00pm
- 34. Remember This? •Takeoff at 3:26pm •Picture taken at 3:33pm •Uploaded to Twitpic at 3:36pm •CNN breaks story at 4:00pm Information, News, Content Technology Relationships
- 35. Remember This? •Takeoff at 3:26pm •Picture taken at 3:33pm •Uploaded to Twitpic at 3:36pm •CNN breaks story at 4:00pm Information, News, Content Technology Relationships •More people spend time on social networks than email
- 36. Remember This? •Takeoff at 3:26pm •Picture taken at 3:33pm •Uploaded to Twitpic at 3:36pm •CNN breaks story at 4:00pm Information, News, Content Technology Relationships •More people spend time on social networks than email •Video, Video, Video
- 37. Remember This? •Takeoff at 3:26pm •Picture taken at 3:33pm •Uploaded to Twitpic at 3:36pm •CNN breaks story at 4:00pm Information, News, Content Technology Relationships •More people spend time on social networks than email •Video, Video, Video •CNN breaks story at 4:00pm
- 38. Get Found Be Create Remarkable Content Optimize Promote Content Content
- 50. Your Brand- Listening Tools
- 51. Your Brand- Listening Tools
- 52. Your Next Steps • Brush Your Teeth every day... Dialogue. 2009
- 53. Your Next Steps •Be Consistent and Authentic Public Health Administrator with passion for social causes, digital photography and wine Public Health Administrator with passion for social causes, digital photography and wine Public Health Administrator with passion for social causes, digital photography and wine Public Health Administrator with passion for social causes, digital photography and wine Public Health Administrator with passion for social causes, digital photography and wine Public Health Administrator with passion for social causes, digital photography and wine Public Health Administrator with passion for social causes, digital photography and wine Public Health Administrator with passion for social causes, digital photography and wine Public Health Administrator with passion for social causes, digital photography and wine Public Health Administrator with passion for social causes, digital photography and wine Dialogue. 2009
- 54. Your Next Steps If you Fall off.... Dialogue. 2009
- 55. Your Next Steps If you Fall off.... Get back on!.....quickly... Dialogue. 2009
- 56. Your Next Steps If you Fall off.... Get back on!.....quickly... Dialogue. 2009
- 57. Questions? “Learn How to Build Your Career and Your Brand While Making Valuable Connections” November 10, 2009