Act.3

welcome...

an overview

coaching in all its forms...

Contents
What is Act.3?
What is Coaching?
Why use Coaching?
Choosing the Right Coach
Setting up a Coaching Session
10 Types of Coaching
Why use Act.3?
Our Contact Details


1
WHAT IS Act.3?


Awareness Trust

Choice

Founders


the company

Act.3 is a Gulf-based marketing
company which combines knowledge of
the region, with coaching expertise from
the UK and the US, to create an
association which benefits all parties.


What is Act.3?

Our Vision
To become the leading supplier of coaches and coaching
knowledge throughout the Middle East

Our Mission
To supply our clients with coaching services that add value
and give a high return on investment


Strengths of Act.3

 Regional knowledge

 HRD experience in Middle Eastern,
European and Islamic cultures

 Professional, qualified coaches

 Integrity, ethics and a long term strategy


CUSTOMERS

Act.3; The Coaching
Specialist

intermediary

Associates


The List…

Sumitomo Bank, Ahli United Bank, Al Baraka Islamic Bank, ASRY Ship Builder,
Ministry of the Interior, Ministry of Finance, Al Safir Hotel, Al Naseem School,
Awal Diary, Bahrain Duty Free, Bahrain International Travel,Ministry of Labour,
Bahrain Rubber, Bahrain Airport Services (BAS), BALEXCO, BMMI Elite Apartments,
Gulf Union Insurance, Y.B.A. Kanoo, Hol-in-One Donuts, Ibn al Nafees Hospital,
Jacques Dessangne Spa, Ministry of Health, National Hotel Co, Phoenicia Hotel,
GRAMCO, Unitag, Awal Plastics, Bahrain Pipes, Seef Mall,
Regency Intercontinental Hotel, A.A. Bin Hindi, Arabian Chemical Industries,
Chartered Institute of Insurers


Who is Act.3?

 12 years in T&D, preceded by 15 years in customer service
 25 years in the GCC
 Qualified coach, member of the Association for Coaching (AC)
 MSc in HRD, Post Graduate Diploma in Marketing
 Qualified psychometric tester
Shirley Dockerill  Member of the Chartered Institute for Marketing (MCIM) &
Chartered Institute for Personnel & Development (CIPD)
 Speaks, reads and writes Arabic
 Last employment:
Regional Manager, Training and Development
American Express Middle East & North Africa


Who is Act.3?

 30 years experience in education & training
 16 years experience in the Middle East
 Lecturerat the Open University (OU) Business School
 Qualified coach, member of the Association for Coaching (AC)
 MSc MA PGCE BA
Vince Leahy  Chartered Member of the Chartered Institute for Personnel &
Development (MCIPD)
 Previously employed as:
Director of Regional Marketing Institute, Bahrain
also worked at The British Council, oil companies and regional
universities in the Middle East


2
WHAT IS COACHING?


Definition
Coaching Defined 1
What is Coaching?
Coaching takes a problem situation and turns it into
a project, enabling the client to move forward with a
clear sense of purpose.

What is Consultancy?
Consultants traditionally offer expert assistance to help you
diagnose problems and give you expert advice in technical areas.


Definition
Coaching Defined 2

‘‘Coaching supports a client to bridge the gap between
how things are and how they want things to be.

In bridging the gap clients develop greater self-
awareness, take more personal responsibility and are
better motivated to achieving goals.


Coaching works with Responsibilities

as responsibilities increase

Training Development Coaching

Technical Personal Inter-Personal


Coaching works with the Mind

T&D and
Consultancy

Coaching


Coaching Works
with the Mind


Coaching Works with Attitudes & Habits

Unawareness - Responsibility &
awareness choice for learning

A c


Coaching Works with Performance

 Helps remove self-defeating behaviours
 Helps overcome self-limiting beliefs
 Helps change how the world is
seen/heard/experienced
 Helps increase engagement and motivation


Coaching Works
with Change...


Coaching works with the Future

Time

Now Near Future Distant Future

Current Issues First Goal Eventual Goals


Coaching Works with
Organisational Development (OD)

If you develop the
Individual, you develop the

organisation


3
WHY USE COACHING?


Why use Coaching?
Individuals

Often there is something really important you want
to change and it’s highly likely your coach will ask
you these 3 questions:

1. Where you are now?
2. Where do you want to be?
3. How you are going to get there?


Why use Coaching?

Individuals

By choosing to use a coach for change it’s likely you’ll
now:

 Stop putting up with what’s not right
 Increase your self confidence
 Set yourself achievable goals
 Take immediate actions
 Allow changes to occur


Why use Coaching?

Individuals

Your coach should be able challenge your
assumptions, established ways of thinking and
feeling, with the aim of helping you see, try or
contemplate new possibilities.

This is not always a comfortable process, simply
because a good coach will challenge.


Why use Coaching?
Organizations

In today’s market place staying competitive means
doing many things at once: using creativity, solving
complex problems, ‘wowing’ your customers and
changing with the times. ‘‘
‘‘
All of which are carried out by your employees.


Why use Coaching?

‘‘
Organizations
‘‘
Whilst it’s said 20% of our performance relies on our technical
skills, the other 80% comes from our personal skills such as
decision making, commitment to grow, enthusiasm,
persistence, reliability, self- confidence.


Why use Coaching?

Organizations

It is said only 25% of workers feel a strong attachment to their
employers and 4 in 10 feel trapped in their jobs. ‘‘
‘‘ Machines stay put, but people can walk at any time

Companies whom ensure their employees feel valued gain
crucial competitive edge.
a


Why use Coaching?

Organizations

As change occurs more and more frequently,
managers are now expected to help employees
develop their personal inter-personal and technical
skills.

While coaching may occur spontaneously
with positive results, its benefits are too important to
be left to chance.


Costs: ROI Return on Investment

Coaching shouldn’t be used as a
knee-jerk reaction, or as a last
resort.

Like all good things, the coaching
process is not instantaneous and
should be used as a long-term
measure.


Costs: ROI Return on Investment

‘‘ Within six months you should start
‘‘
to see improvements in your team’s
managerial skills and within 18
months it’s more than likely you will
have changed your corporate
culture around.


4
CHOOSING THE RIGHT
COACH


Coaching Worldwide

44,000 registered business coaches worldwide, with 4,500 in Asia
Coaching is widely accepted in 28 countries
Coaching is growing in the Middle East, with 1:30,000 in the UAE


Your Coach...
Choosing the Right Coach
When you choose a coach you want to be sure they’re able to
work with you and have your best interests at heart.

Act.3 will evaluate your needs to deliver the right coach to you ...


Act.3 Associates
When Choosing Associates,
Act.3 Looks for:
 Qualifications
 Experience
 Passion, or ‘Coaching as my Vocation’
 Cross Cultural Empathy & Understanding
 Energy & Professionalism


Our Associates

Each Act.3 associate is fully
qualified and works to a strict code
of professional ethics.


5
SETTING UP A COACHING
SESSION


coaching sessions
Employing a Coach Gives you the Opportunity to:
1. work with a focused professional
2. set relevant goals
3. work towards the changes and improvements you want to
make in your life.


Coaching Sessions

Coaching always takes place in a private, comfortable
and safe environment.


Coaching Sessions

Where does Coaching
Take Place?

Coaching can take place face-to-face
and/or using VoIP services


Coaching Sessions

What Happens During a Coaching Session?

You can expect your coach to:
 Ask focused questions about your needs, goals & aspirations
 Offer insights and feedback to give you new perspectives
 Ask probing questions to start you thinking in new ways
 Support you as you take on new challenges and growth
 Guide you through exercises which help you gain
greater insights and challenge you just enough to get you moving towards
your goals.


Coaching Sessions

Contracting & Number of Sessions

Each coaching session lasts about an hour and to
start with a series of 6 sessions is suggested.


Coaching Sessions

Contracting & Number of Sessions

If, once you’ve completed 6 sessions, you think you’d
benefit from further coaching we recommend you re-
contract for no more than 6 sessions.

One of the key aims of professional coaching is to
help clients develop self-coaching awareness and
the ability to assess what is needed next.


The Coaching Process

Needs Analysis Delivery
 Listen, information  Change occurs
 Goals achieved
gathering & understand
issues

Diagnosis Follow-on & Follow-up
 Set goals  New goals set, if required
 Prepare coaching
programme

Delivery Review & ROI
Assess with individuals &
 Attend coaching sessions
line managers
 Complete tasks


Case Studies

Education
The Hurst Community College,
Hampshire, UK

Industry
Awal Dairy Company,
Bahrain


6
TEN TYPES OF COACHING


Act.3 offers 10 coaching specialisms,
in two distinct groups: thePersonaland the Professional

This is done to ensure our customers can have coaching
which is relevant, realistic and personalised.


1
10
9 2

8

7
3
 10 Types of Coaching
4
6 5

Although every Act.3 Associate works within
a different area of coaching, each one of them defines
their coaching style using three of the following types of
coaching:


10 Types of Coaching

10 1

9 2

8 3

7 4

6 5

1. Behavioural-Performance 2. Cross Cultural Coaching 3. Executive
4. Specialist/Technical 5. Neuro-Lingiustic Programming 6. Team
7. Solutions-Focused/Therapeutic 8. Life/Health 9. Transpersonal-Holistic
10. Sports


6 Types of Professional Coaching


Personal  Professional
1-6


1
10 Types of Coaching 9
10
2
Professional
8 3

7 4
6 5

1.
1. Behavioral-Performance
Develops organizations and individuals within organizations.
Using the GROW model (Goal, Reality, Options, Wrap-up) along
with inquiry, reflection and discussion, facilitation, feedback
and guidance.


10 1
2
Professional
8 3

7 4
6 5

2.
2. Cross Cultural Coaching
Looks at culture and cultural assumptions. Develops
awareness of diversity at organizational and national levels to
encourage change and improve performance.


10 1
2
Professional
8 3

7 4
6 5

3. Executive
3.
Improves professional performance, personal satisfaction and
the effectiveness of the client’s organization. Helps managers
and leaders develop and achieve an identified set of goals.


10 1
2
Professional
8 3

7
4
6 5

4. Specialist/Technical
3.
Focuses on a specific technical area. Develops skills,
knowledge, confidence and awareness in these areas.
Examples include, but are not limited to: marketing, stress,
health, music, conflict, HRM, communication, career,
academia, etc.


10 1
2
Professional
8 3

7 4
6
5

5. Neuro-Lingistic Programming
3.
Creates an awareness of the links between thoughts,
communication, behaviour and emotions. Using models of
excellence; new ways to think, communicate and behave are
formed.


10 1
2
Professional
8 3

7 4
5
6

6. Team
3.
Works with teams to define goals, improve performance,
facilitate discussions and reflect. Highlights processes with
the aim of enabling self-coaching and effectively functioning
teams.


4 Types of Personal Coaching


Personal  Professional
7 - 10


10 1
2
Personal
8 3

4
7
6 5

7. Solutions-Focused/ Therapeutic
3.
Facilitates personal growth and change through the
application of one or more specific approaches. Uses a
specific approach, e.g. Cognitive Behaviour, Gestalt, Positive
Psychology, Clean Language, Ontological, Eclectic, to identify
and construct solutions to personal issues.


10 1
2
Personal
8 3

7 4
6 5

8. Life/Health
3.
Helps clients move towards life decisions reflecting their
personal values and priorities. Uses key areas of change to
determine and achieve personal goals, empowerment and
more fulfilling and/or healthier lives.


10 1
2
Personal
8 3

7 4
6 5

9. Transpersonal-Holistic
3.
Using a combination of mind, body and soul, identifies
links between individuals, families, communities and
organizations. Connects an individual's personal growth,
higher ideals, spirituality and ethics to the larger whole.


10
1
2
Personal
8 3

7 4
6 5

10. Sports
3.
Improves an individual’s sporting performance. Focuses on
physical and technical sporting skills, as well as the
psychological factors associated with sporting success.


7
WHY ACT.3?


Strengths of Act.3
 Act.3 always provides individualized
solutions and strategies which work with
you and for you.

 Act.3 provides highly experienced and
qualified coaches, working with a range
of approaches.

 Act.3 coaches give clients a good listening-to

 Act.3 works with your needs and preferences. Not
ours.

 Act.3 gives a measurable Return on Your
Investment (ROI).


Why use Act.3?
Why Contract with Act.3?

Every single Act.3 coach supports the development of our
client’s skills, resources and creativity.

This means every single coaching session is focused
directly on you - your needs, your goals, your wins, your
aspirations, and your life.


You set the agenda based on
what is most important, then
work with your coach on your
plans and goals.


Why Contract with Act.3?

Because we will:

1. Identify areas for personal development
2. Support ‘coachees’ through periods of change
3. Improve performance and motivation
4. Enhance competencies and skills
5. Align personal and professional values
6. Improve inter-personal communication


Act.3 coaches always follow-up after a
coaching session and will offer
feedback about how you and your
performance are changing.

By concentrating on you and your skills
your coach has no emotional
investment in the decisions you make.


Our Services Include..
 1-1 Corporate Coaching
 1-1 Individual Coaching
 ILM Certified Courses; ‘How to Coach’
 Psychometric Tests from SHL, Psytech, EBW and AQR
e.g. 15FQ+, JTI, OIP+, ILM72, MTQ48, EBWt, SPI
 Management Development and Consultancy


8
OUR CONTACT DETAILS


CONTACTS

Vince Leahy
tel : (+44) 79 41 50 17 53
skype : vincent.leahy.coach
e.mail : vince@act3associates.com

Shirley Dockerill
tel : (+973) 39 14 77 60
skype : googoosho
e.mail : shirley@act3associates.com
blog : www.wgaw.blogspot.com

Samad Alkhaja
tel : (+973) 39 69 90 63
skype : samad.alkhaja
e.mail : samad@act3associates.com


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Coaching
in all its forms...
about us...
recent news...
Act.3 is a Bahrain-based marketing company
which promotes, encourages and supplies 03 Aug 2009
coaching, in all its forms, throughout the Gulf TAMKEEN approved Act.3 as
region. consultant firm for T &D projects.
Act.3 uses only qualified coaches from ............................................................
Europe, America and the Middle East with
15 Jul 2009
in-depth and long-term knowledge of the
Act.3 awarded the best coaching
Middle East and the Islamic culture.
firm in the kingdom
Act.3 was established with the aim of bringing
coaching, in all its forms to the Middle East.
Act3 is the only place to go if you’re looking
for a coach, coaching or coaching knowledge

»How can Coaching help your Business?
»Benefits of Coaching

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