Steljes Productive Marketing Communications

productive
marketing and
communications
Get your messaGe to market faster with less cost –
throuGh a hiGh impact medium

This is Business ProducTiviTy

this is
product
marketin
communi
Just had a tough meeting with our CFO. Why is it that some of the most expensive Added to all this is that we have a lot of
Budgets have been cut again, but guess and resource-hungry parts of campaign internal change going on and planned for
what? The targets have stayed the same. development are production and delivery to the future, so I need to ensure we effectively
our in-store environments? This isn’t adding communicate to our employees. We know
The challenge is that we’re launching a lot of value – it takes weeks and costs us a fortune: from bitter experience that email is the
new products this year and so the resource just for printing thousands of posters and default internal communication tool – but it
demands on marketing have gone up. then reprinting them only weeks afterwards. just doesn’t have the impact we need. I want
How do I do more with less? My top priority I want to be able to get campaigns to market to use our office environment to better effect
is balancing efficiency and effectiveness – fast – faster than our competitors and with – how can I capture the hearts and minds of
getting better results and outcomes, but less ‘dead time’ – the three weeks of our people when they’re taking breaks, using
achieving this with less cost, less time production and delivery are three weeks the coffee areas, working within the flexible
and less resource. where we miss out. campus areas?

What I really want is the ability to focus And I want more impact from the campaigns We need to do the same things, but I just
on what’s valuable. we put out there, and more flexibility. I want need to change the time, the way, the place
to use more visual, digital mediums within that we’re doing them. We need to change
our in-store environments – and be able to the way we work.
change campaigns instantly, any time during
the day. I know that if I do this, I’ll deliver a far
greater return back to the business.

£88bn 93%
Non-productive time costs the UK 93% of survey respondents stated
£88 billion a year. that improving business productivity
Source: Proudfoot Productivity Report is a key business objective for
their organisation.
Source: Steljes Productivity Report

tive
ng and
ications.
WE’VE PROBABLY ALL FACED SIMILAR
ISSUES ON A REGULAR BASIS. BUT
STELJES BELIEVES THERE IS A WAY
FORWARD. EFFECTIVE MARkETING
AND COMMUNICATIONS IS CRITICAL
FOR BUSINESS SUCCESS AND THE TIME,
THE WAY AND THE PLACE THAT WE
COMMUNICATE CAN CHANGE. TODAY.

read on, and Take The firsT sTeP
Towards a very differenT scenario.

1 THIS IS BUSINESS PRODUCTIVITY Productive MArKetiNG ANd coMMuNicAtioNS

81%
81% of marketers cite operational
efficiency as their top strategic
priority. It’s recognition that they
need to evolve their people,
processes and technology to better
support the business and engage
with customers moving forward.
Source: Accenture

delivering
the right
message,
in the right
way, at the
right time.

90%
Over 90% of stores surveyed had MEDIATILE HAS BEEN A GREAT VEHICLE FOR US TO GET
missing point of sale materials
which impacts on sales.
DIFFERENT MESSAGES, IMAGES AND VIDEOS TO THE SHOP
Source: Pierhouse FLOOR. IF ROLLS-ROYCE GROWS, THE MEDIATILE SYSTEM
CAN EASILY GROW WITH US.
Chuck Gose, Internal Communications Manager,
Rolls-Royce

In times of change, it’s more important The cosT of In a crowded market,
than ever to get your message across. But campaign delivery It’s all about Impact
this is no easy task. Customers and staff Marketing departments have come under Consumers are faced with an almost infinite
are bombarded with multiple messages, increasing pressure from the FD or CFO. choice of where to spend their money. Walk
in every medium imaginable. New ways of Every cost is scrutinised and the value to the along any high street, and it’s poster after
engagement are needed: ones that enable business questioned. Unsurprising then, that billboard after window display. To stand out,
faster, more dynamic routes to market, ones 81% of marketers recently cited ‘operational you need to up the ante in terms of impact
that will successfully get through and make efficiency’ as their top strategic priority. and engagement.
an impact, and at the same time cut the
effort and cost of delivery. Where marketing and finance often agree is the Internal customer –
that the cost of actual campaign delivery is makIng your message heard
Time waiTs for no man, still high, often wasteful. Print and delivery of As organisations go through unprecedented
especially markeTing nationwide in-store point of sale campaigns levels of change, it’s never been more
Being first to market can be everything. cost – and many organisations want a better important to communicate and engage
For a brief time you have no competitors, way to get to market. with staff as effectively as possible. Internal
no price erosion – and you’re instantly seen communications need to change to respond
as a leading innovator by your customers. so liTTle space, – over 25% of companies believe internal
But getting there fast is no easy matter. so much To say communication problems are a barrier to
Within a retail store or financial services improving productivity. Quite simply, old style
branch environment, space is at a premium. communications and ignorable email just
In many cases, the workable space for aren’t doing the job.
promotional messages is highly limiting –
and with a need to regularly update demonstrate return
campaign messages and product details, on Investment
the challenge is how to make limited Whether it’s communicating to 10 million
space work for the business. retail customers or engaging the hearts and
minds of 1,000 staff – all investments in
marketing and communications must show
a valid return on investment.

how do you
make thIs all
work better?


get your
message
to market
faster
with less cost – throuGh a hiGh impact medium


25%
Over 25% of companies believe THE MEDIATILE DIGITAL SIGNAGE SOLUTION IS SO EASY TO
internal communication problems are
a barrier to improving productivity. USE AND WE CAN CHANGE THE SCREENS WITHIN MINUTES
Source: Proudfoot Productivity Report ENSURING THAT THE PUBLIC HAS THE LATEST INFORMATION
AS SOON AS IT IS AVAILABLE. I CAN’T THINk OF ANOTHER
SYSTEM THAT COULD GET OUR MESSAGE ACROSS TO THE
GENERAL PUBLIC SO EASILY AND COST EFFECTIVELY.
Shulah Jones, Senior Marketing Manager,
Oldham Council

Whether it’s outdoor digital displays to Perfect for leisure and hospitality venues Measure and learn – refine your
transform the public information provision, wanting to entertain and develop their messaging in an instant
video walls to engage staff and customers customers outdoors, our weatherproof Take advantage of digital response devices
at point of interest in office campus displays enable screens to deliver crystal which provide real-time analytics to help you
environments, or digital signage to redefine clear messages – come rain or shine. understand the effectiveness of different
the way in-store communications are delivered messages. And because you’re
– Steljes has a range of solutions to help you Virtually any place that has printed signage – communicating through a digital medium,
get a maximum return from your marketing bus shelters and payphone booths, shopping you can quickly adapt what you say and how
and communications. This is Productive centres, the tops of petrol pumps – has the you say it – driving continuous improvement
Marketing and Communications. potential to improve its worth with an and, above all, better results.
upgrade to digital, dynamic messaging.
Technology that pays for itself
Our proposition allows you to deliver at
Generate an additional revenue stream
the point of interest. Employees have ROI – the benefIts Of
by selling featured content on your digital
increasingly ‘turned off’ to internal emails. ImpROved maRketIng and
signage or outdoor displays.
Using digital displays in office campus cOmmunIcatIOns
environments engages with staff during
those precious time windows where Cut your costs, cut your time
they’re not focused on a deadline, or Signage production and delivery to a large
trying to ruthlessly cull an overfull inbox. branch network is costly, horrendously
time-consuming, and let’s face it, doesn’t
In the furiously competitive retail environment exactly ‘add value’. Replacing old printed
it’s hard to cut through – whether you’re communications with interconnected digital
selling mobile phones, financial services, or displays has been increasingly cost-effective
underwear. In-store digital signage makes – and when you assess the costs inherent in
the most of your often limited promotional producing and delivering campaigns across
space, and offers the chance to engage with the year, you have a highly compelling
video and animated advertising messages, business case. And then of course, there’s
delivered instantly across your entire all that time you’ve saved...
network. Using a 3G cloud-based delivery
Be first to market
model eliminates the traditional connection
Eliminate the time wasted in campaign
headache and means your digital promotional
production. With the latest in digital signage
‘windows’ are all instantly connected and
and media walls, your message gets to
controllable. Update them all overnight, run
market fast – so from idea to in-store
different targeted themes simultaneously,
takes weeks less, giving you that valuable
or change your message on the hour,
head start.
every hour – the power is in your hands.


where will you
see the potential?
Whether it’s a Marketing Director looking make The righT imPression
to transform in-store communications or wiTh your cusTomers
an HR professional needing to engage Company receptions can be changed
employees in a fresh way, Productive to impressive environments with digital
Marketing and Communications signage, multi-touch tables and video
solutions from Steljes can help. walls transmitting the latest and the best
information about your company, your
high imPacT communicaTions products and services. Provide an interactive
across Branch neTworks PR book on touch tables and video walls
In retail, financial services and many other can be used to interact with your latest
sectors digital signage solutions transform product information. It goes way beyond
promotions. They slash the cost and time the physical press clippings books and
of marketing communications, whilst brochures so common in many receptions.
improving effectiveness. You can change
the message for different locations, times making connecTions
and segments of your market and maximise wiTh The communiTy
your advertising space whilst eliminating Councils use outdoor displays to help
the reliance on your IT department citizens get the information they need –
to deploy or provide connectivity. with the ability to simply and cost-effectively
support local initiatives and campaigns.
engaging emPloyees You can deliver differentiated messages to
aT office camPuses multicultural communities with different
Indoor or outdoor, digital displays mean languages or address different demographic
you can better engage with staff. From groups at varying times. It is already
financial announcements, internal launches transforming the way local government
or challenging change programmes – the communicates with the community.
way you communicate will alter forever.
Receptions, social areas and canteens are all making The mosT of indoor
spaces that can benefit from digital displays, and ouTdoor evenTs
interactive multi-touch tables and video walls. Outdoor displays add impact and interest at
outdoor events – from sporting venues, pubs,
clubs and hotels to other outdoor venues for
special occasions. Moving indoors, customer
events can become properly interactive
by using audience response systems.


67%
67% of executives see effective THE BEAUTY OF THE MEDIATILE SYSTEM IS THAT IT ALLOWS
marketing and communications as a
key issue driving business productivity.
US TO SUPPLY REAL TIME, USEFUL INFORMATION TO OUR
Source: Steljes Productivity Report EMPLOYERS USING STATE-OF-THE-ART TECHNOLOGY.
John Gallo, Vice President, Business Operations
Rolls Royce Corporation

scenario – agile markeTing, scenario: making You could use MediaTile digital displays to
agile high sTreeT Presence inTernal communicaTions communicate to your employees within
really communicaTe shared internal spaces, using video and other
Imagine a retail financial services organisation
that, with productive marketing and Imagine an organisation that can really high impact methods. A one minute video
communications, could deliver marketing connect with its employees. One that gets across more than 100 internal emails
messages faster and more efficiently than recognises that continual ‘emails from HR’ ever could. Staff would be more engaged,
ever before. You would no longer have to aren’t having the change impact they and critical change management initiatives
plan, co-ordinate and pay for thousands of should – and that employees require a are more likely to be successful with
printed point of sale material to be delivered more interactive and visual medium to employees being ‘part of the programme’.
across your dispersed branch network. break through and make them sit up, You could deploy interactive touch tables
take notice, and change behaviours. within reception areas to make a lasting
Instead of managing this logistical headache,
week in, week out, you could instantly Imagine a company that utilises its office impression with customers visiting your
distribute new campaign messages – from campus environment and innovative digital premises: put an end to brochure racks,
responding to a rate rise before competitors, media to properly engage with its staff – at and make those few minutes of dead-time
through to launching multiple products at those all-important moments of downtime: a memorable experience with an interactive
once within a limited retail space estate. away from ‘work mode’ and when they are company overview for your customers and
most receptive to communication. prospects to engage with.
No longer would you suffer the timelag
from campaign sign off to in-store launch
– physical production times disappear, and
so too does the precious wasted marketing
budget involved. You can control the
message and content without the need to
go through your IT department or specialist
support team. Now, the campaigns you
can deliver use more innovative, high
impact digital signage across your branch
network – all centrally controlled across a
cloud delivery model, updated and adapted
at a touch of a button. This results in a
better in-branch cross-sell rate, and gives
you industry award-winning campaigns
that reward the results you’ve delivered.


92%
92% of survey respondents agreed that THE FOCUS IS SWITCHING FROM COST CUTTING TO FINDING WAYS
better business productivity would give
them a competitive advantage. TO DELIVER PROFITABLE GROWTH – WHICH MANY BELIEVE WILL BE
Source: Steljes Productivity Report ACCOMPLISHED BY ATTRACTING AND RETAINING CUSTOMERS AND
RUNNING A MORE EFFICIENT MARkETING ORGANISATION.
Source: Accenture

productive marketing
technology
Steljes continually researches the market and inTeracTive video walls
assesses which products and manufacturers Interactive video walls from NEC
offer the most innovative solutions, to suit incorporating SMART DViT™ (Digital
a range of client budgets. Our Productive Vision Touch) Technology to provide
Marketing and Communications portfolio, surface interactivity work brilliantly in
part of the Business Productivity Suite receptions and communal spaces. They
of solutions, comprises of a range of allow you to communicate with staff or
complementary technologies that customers both formally and informally
work together or in isolation to solve in a high-impact way. They are modular,
the business productivity challenges so you can create simple paired, four
we see organisations face. panel solutions, or even very large format
video ‘matrixes’ for exceptional impact.
digiTal signage
MediaTile digital signage is more than just inTeracTive Touch TaBles
a direct replacement for printed posters SMART touch tables provide an interactive
and displays. It includes a web-based display for receptions, meeting areas or
management console – to control when, high end in-store environments. Great
where, what and how messages are for customers and staff to interact with
communicated. Unique 3G cloud-based the content you want them to.
connectivity eliminates the need for on-site
network integration and it really is as simple audience resPonse sysTems
as locating and plugging the units in. Make external marketing or internal events
memorable, impactful and interactive
ouTdoor disPlays with audience response systems. They
Take your message outdoors with use interactive voting and ‘instant results’
weatherproof and highly durable functionality to get immediate feedback,
Aqualite Outdoor displays. They also consensus and opinion.
contain in-built analogue and digital TV
tuners so you can entertain and develop accessories and
your customers wherever they are. PeriPherals
From cables and mounts to SMS outdoor
casing, Steljes can provide the additional
products you may need to implement and
install your indoor and outdoor solutions.


a 360 0
service
you need more Than jusT
Technology To change The
way you work. sTeljes offers
a range of services To suPPorT
you Through The whole Process –
from advice and guidance,
Through To educaTion, Training,
ongoing suPPorT and even
financing oPTions.


ConsultanCy Rental Training
Our consultancy service starts with Whether you want to stage an unforgettable When you invest in a suite of technology
us getting to know how your organisation workshop, to use digital signage for a to help make your people more productive,
and your people work today, so we can help product launch, or to support a proof-of- it’s essential that they are confident and
you change the way you work tomorrow. concept, we offer a range of exciting engaged with it. That’s why Steljes sees
This approach means we can help you choose Business Productivity Suite technology for training as a crucial part of changing the
the right technology and get the maximum short-term rental. way you work. We can also offer training
return by focusing on the areas of productivity as part of a proof-of-concept so you’ll get
that are most important to you. Here’s how organisations take advantage: a clear picture of the impact your chosen
technologies could have on your business.
High impact AGMs: an interactive voting
Key consultancy services include: All training is completely tailored to your
system (and digital signage to publish
business and your priorities.
Audit – looking at how you work the results)
today, and then developing the business
Critical workshops – get important Training services include:
case to change
decisions, fast – using an interactive
End-user training – Steljes is the only
Proof of concept – to help assess whiteboard to get your key people
SMART accredited training centre in the
new ways of working and trial to collaborate, interact and ultimately
UK, so using our experts to get your
the technology reach decisions that typically take
people up-to-speed pays dividends
weeks or months to finalise
Technology familiarisation – our
Technical – we’ll ensure the technology
accredited experts will install the Flexible working – a great way of
is integrated seamlessly into your
technology and help business users trialling flexible working, renting
existing estate, and we’ll work closely
become confident in its usage conferencing equipment such as
with your IT team to help them become
mobile interactive displays on stands
familiar with the systems
or interactive pen display podiums for
steljes ChoiCes remote workers, means you can conduct Train the trainer – we can train your own
Paying for new equipment up-front may a cost-effective pilot staff to deliver top-quality, customised
not be the best option for every business. training to their colleagues internally
Through Steljes Choices, we offer a range of
Ongoing support – we’ll help you
tax-efficient leasing options, hire purchase technical suppoRt
manage change and ensure your people
and 0% finance (subject to product and and waRRanties
continue to improve their productivity.
underwriting acceptance). Our own enhanced warranties as well
We’ll run refresher courses and conduct
as standard manufacturer warranties give
Working with Syscap, the UK’s leading a staff survey to assess the impact the
you the support and confidence once the
independent business IT finance technology is really making
technology is in place. Steljes provides on-site
provider, Steljes Choices can give you
support, which can avoid the need to send
cash flow flexibility and keep your
items away for repair. And with a next day
capital free for reinvestment
response time you can be assured there is
Finance options are tax-efficient very little downtime for your organisation.
and could even save you money
in real terms Added to this, it includes:
Your agreement will be individually Supporting proof of concepts: technical
tailored to you with easily managed support is vital at the ‘proof of concept’
monthly payments that suit your budget stage for any project and having
technical support ensures that the
At the end of your agreement you
technology works in your environment
could choose to own the equipment or
refresh the technology and lease more Enhanced warranties: for a one off fee
equipment without increasing your you cover the cost of all labour and parts,
monthly outlay or the cost of a full replacement if repair
is not possible

Steljes is the SMART Authorised Service
Organisation in the UK and Ireland, so you
will be supported by a trained and highly
skilled team of technicians.


why
stelJes
sTeljes – a hisTory of innovaTion

Steljes started in 1987 and since then, suPPorTing Technology sense checking The righT
has demonstrated a passion for identifying service Providers aPProach – soluTions
the latest in technology to change our way By matching the best technology and evaluaTion
of living, learning and working. Steljes has customer challenges together, Steljes helps We take on a lot of the risk and upfront
constantly looked at the technology manufacturers, resellers and customers investments that our clients and partners
marketplace for innovation that could be successfully address real life situations faced would otherwise have to bear. A big part
successfully harnessed for tangible and by businesses in every industry sector. of this is ensuring we’ve vetted the right
lasting productivity gains. solutions and know with certainty they will
We support the industry through education deliver the benefits that our clients expect.
From launching the first LCD projector into and training, insights and research and of
the market back in 1993, through to being course helping companies take these new Steljes Labs, our own R&D, focuses on this
the first distributor of SMART Technologies, innovative technologies to market with the area – understanding from manufacturers
Turning Point and AVerMedia. Steljes surety of being backed by real expertise across the world, what’s coming down the
continues to promote and distribute and experience. pipeline and how it compares to what’s
solutions and technology with purpose. available now.
a ParTnershiP aPProach
Steljes entered the Sunday Times Fast Steljes delivers its solutions through
Track in 1997 and has continued to grow a network of partners across the UK.
since – selling over 300,000 SMART Board™ Steljes and its partner resellers work with
interactive whiteboards in 2009 and customers to help devise and provide the
achieving recognition by winning the Best right technology solutions to meet the
ICT Innovation Award in that year. highest priority productivity challenges.

We work closely with our partners,
giving them and their customers advice
and guidance to help them deliver
maximum benefits.


OLDHAM COUNCIL HAS INSTALLED THE
MEDIATILE DIGITAL SIGNAGE SOLUTION
IN OUR SHOP IN THE TOWN CENTRE TO
INFORM THE PUBLIC OF ACTIVITIES THAT
ARE HAPPENING DURING THE SCHOOL
HOLIDAYS, AS PART OF OUR MORE ACTIVE
LIFESTYLE CAMPAIGN. THE RESPONSE
FROM THE PUBLIC HAS BEEN REALLY
POSITIVE AND HELPED CREATE GREATER
AWARENESS OF THE CAMPAIGN, MAkING
IT SUCH A GREAT SUCCESS. WE ARE
NOW LOOkING TO USE THE MEDIATILE
SOLUTION FOR MANY OTHER CAMPAIGNS
AND HAVE BEEN APPROACHED BY OUR
PARTNERS TO SEE IF THEY CAN USE
THE SYSTEM TO COMMUNICATE THEIR
MESSAGES TO THE GENERAL PUBLIC.
Shulah Jones, Senior Marketing Manager
Oldham Council

where will your BiggesT ProducTiviTy
gain come from?

productive
productive video and data productive
meetings
it’s not what you do, it’s the time, the way,
conferencing
workspaces
the place that you do it. the place that you do it. the place that you do it.

This is Business ProducTiviTy This is Business ProducTiviTy This is Business ProducTiviTy

productive
productive marketing and find ouT more
training
communications
We offer an initial assessment and consultancy service with one of our
the place that you do it. the place that you do it.

Business Solutions Group to help you identify the best opportunities
and partner for your business.

www.steljes.com
info@steljes.co.uk
08450 758 758

This is Business ProducTiviTy This is Business ProducTiviTy

sTeljes
HEADqUARTERS LEEDS EDINBURGH STELJES IRELAND LTD
Bagshot Manor The Old Brewery Lochside House Unit L2
Green Lane High Court 3 Lochside Way Baldonnell Business Park
Bagshot Leeds Edinburgh Park Baldonnell
Surrey LS2 7ES Edinburgh Dublin 22
GU19 5NL EH12 9DT Ireland

This is Business ProducTiviTy
SJ/37991

Steljes Productive Marketing Communications

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