Can real-time analytics give you the edge on Black Friday?

1. Can real-time
analytics give you
the edge on
BLACK FRIDAY?

2. “We will continue to see a
convergence of the digital and
physical world. Those who conquer
that trend will be market leaders.”
- John Phillips
Pepsico

3. Data is vital to making the right decisions...
…but it can be tough to interpret easily.

4. So why real-time?

5. One word:
Speed.

6. When you need to make critical decisions in a short
time span, you don’t want to wait hours for your data.

7. You need actionable information

8. You need actionable information
AND
You need it now.

9. The problem: During fast-paced
events, traditional
analytics often can’t keep
up with sales.

10. Real-time analytics brings you
sales results the moment each
sale closes.

11. THE PROBLEM: Where are your customers
coming from? What are they buying? What
are they saying about you?

12. With traditional analytics, you
can get that information - one
hour later*

13. With traditional analytics, you
can get that information - one
hour later*.
*which is to say, ~50m tweets later.

14. “If you do build a great
experience, customers tell
each other about that.
Word of mouth is very
powerful.”
- Jeff Bezos
Amazon CEO

15. Real-time lets you be more than a website.

16. Real-time lets you be more than a website.
Real-time puts your customers
front and centre. You can respond
to them within moments.

17. The Problem:
Need we say more?

18. Traffic spikes can turn a sales event into a disaster.
So why try to put out a fire when you can prevent it
completely beforehand?

19. With real-time analytics, you can prepare for
traffic spikes before they hit as you watch the
page views climb.

20. Real-time is all about making decisions fast.

21. It wouldn’t be worth much if it
wasn’t accurate or easy to use,
however…

22. It wouldn’t be worth much if it
wasn’t accurate or easy to use,
however…
That’s where GoSquared comes in.

23. To Tackle… Use… So that…
Not knowing what
products are performing
well and what aren’t
GoSquared Ecommerce
Analytics
You can take immediate
action to save struggling
products and sell more.
Uncertainty over how to
target specific audiences
Sources, Content and Devices
in Now
You can orient marketing
and messages towards
larger segments and drive
more traffic to your store.
Not knowing when to
improve server capacity to
handle traffic spikes
Traffic notifications You can be alerted to the
possibility of site overload
before it occurs and adjust
resources accordingly.

24. You’ve been reading:
Can real-time analytics give you
the edge on Black Friday?
By Dominic Hung + the GoSquared Team