Presentation given at #channelshiftcamp http://www.gossinteractive.com/channelshiftcamp

1. #channelshiftcamp
Understanding Your Channels
Dave Witts (Transformation Practitioner)
7th November 2013

2. Register now
www.gossinteractive.com/channel-shift-webinar
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3. Agenda
• Your Channel Shift Challenges
• Agreeing our “Output”
• Understanding Your Channels
• Q&A

4. Outputs
• Benefits realisation
• Understanding baseline cost and regularly
review to track savings
• How / Baselining
• Data collection
• GOSS Service Analysis Tool
• Business case for change
• Stories?
• Case studies included
• Cashable savings
• Coming soon

5. Question Time | Your Channel Shift Challenges

6. Question Time | Your Channel Shift Challenges

7. How do you deliver channel shift?
Customer/Insight

8. How do you deliver channel shift?
Customer/Insight
Customer Strategy

9. How do you deliver channel shift?
Customer/Insight
Customer Strategy
Channel Insight

10. The future of the web channel?
Customer
Channel Insight

11. Channel Shift
@BasildonCouncil
Gathering the Numbers
Andrew Pickess
Corporate Systems Manager
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12. Metrics Gathering Exercise

13. How do you deliver channel shift?
Customer/Insight
Customer Strategy
Channel Insight
Channel / IT Strategy

14. How do you deliver channel shift?
Customer/Insight
Customer Strategy
Channel Insight
Channel / IT Strategy
Channel Improvements

15. How do you deliver channel shift?
Customer/Insight
Customer Strategy
Channel Insight
Channel / IT Strategy
Channel Improvements
Process Improvements

16. That’s how you deliver channel shift!
Customer/Insight
Customer Strategy
Channel Insight
Channel / IT Strategy
Channel Improvements
Process Improvements

17. Q&A

18. Register now
www.gossinteractive.com/channel-shift-webinar
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