Slides from the January 24th 2014 Facebook for Small Business Class held at the Guilford Technical Community College Small Business Center in Greensboro, North Carolina. Instructor - Mitch Miles www.about.me/mitchmiles

1. ABC’s & 123’s of
GTCC Small Business Center
Greensboro, NC
January 24th 2014

2. for an amazing Facebook
for Small Business Class!!!

4. For Additional Social Media Coaching,
please visit Mitch Miles and the
26.2 Group at the following
@mitchmiles - Twitter
www.mitchmiles262.com - Web
LinkedIn.com/in/mitchmiles – LinkedIn
gothe262@gmail.com - mail

8. 102 Compelling Social Media and
Online Marketing Stats and Facts
Facebook accounts for one 1 of every 5 page
views on the Internet. (iMedia Connection)

9. From Brian Solis

10. Take
1 mile at a time!

11. "ALL I REALLY NEED TO KNOW I LEARNED IN KINDERGARTEN"
by Robert Fulghum.
•
•
•
•
•
•
•
Share everything.
Play fair
Don't hit people
Say you're sorry when you hurt somebody.
Wash your hands before you eat.
Flush. Take a nap every afternoon.
When you go out in the world, watch out for traffic,
hold hands and stick together.
• Clean up your own mess.

12. They're just kids …
LinkedIn (2003) – 10 Yrs Old
Facebook (2004) - 9 Yrs Old
YouTube (2005) – 8 Yrs Old
Twitter (2006) – 7 Yrs Old
SlideShare (2006) – 6 Yrs Old
Pinterest (2010) – 3 Yrs Old

14. “You donut get a 2nd chance
to make a 1st imprezsion”

15. 2nd Impressions

16. 1st Impression is online

17. Your business is
NOT what You say…
It is what
SAY!

18. Over 700 million people use
Google every day?
8+ Billion Page
Views Per Day
300+ Million
Searches Per Hour

19. You Need A Google Account
www.google.com

20. Search Engine
Google Alerts

21. Example: Google Alert

30. JUMP IN
AND

31. SlideShare is the World’s Largest Community
for Sharing Slideshow Presentations AND
JUMP IN
Documents
PDFs
Videos
Webinars

32. http://www.slideshare.net/gothe262

33. 102 Compelling Social Media and
Online Marketing Stats and Facts
90% of small businesses are on Facebook, and
roughly two-thirds post more than once per
week. (Leaders West)
Read more at http://www.business2community.com/social-media/102-compelling-social-media-and-onlinemarketing-stats-and-facts-for-2012-and-2013-0367234#cu5fxapJbZt2SZxM.99 -

34. Think Mobile

35. Still have a landline
home phone?

36. Have only a
mobile phone?

39. 102 Compelling Social Media and
Online Marketing Stats and Facts
Among Facebook marketers, 64% have used
Facebook Events to inform fans about online
or offline events, making this a far more
widespread tool than display ads and targeted
posts. (Marketing Charts)

43. 102 Compelling Social Media and
Online Marketing Stats and Facts
Of Facebook’s one billion-plus users, 57%
access the site at least occasionally from
mobile devices. The most popular operating
systems for mobile Facebook access are iOS
(26%) and Android (21%). (Jeff Bullas)

52. Short Message Service (SMS)
Mobile Voting, Polling
Mobile Coupons
Surveys
Giveaways
Promotions

54. Non Mobile Website
Mobile Website

57. WHAT IS CLOUD TECHNOLOGY
& WHY SHOULD I CARE?
Back up your data
Store data in the cloud
Automatically sync data across
multiple devices
Easy access

59. http://db.tt/MPpxrzM

60. Stay Organized

61. 510,040 comments
695,000 status updates
are published on Facebook

62.  Median age of facebook is 38 (48 in USA)
 61% of Facebook users are age 35 or older.
 Members over the age of 55 grew 513%

63. JUMP IN

64. 102 Compelling Social Media and Online Marketing Stats and Facts
• Over 1,000,000,000 one posts per day made
on Facebook.
• The average user spends nearly 7 hours per
month on the Facebook. (Visual.ly)
Read more at http://www.business2community.com/social-media/102-compelling-social-media-and-online-marketing-stats-andfacts-for-2012-and-2013-0367234#cu5fxapJbZt2SZxM.99 -

65. 102 Compelling Social Media and
Online Marketing Stats and Facts
3 out of 4 American moms use Facebook.
(iMedia Connection)
Read more at http://www.business2community.com/social-media/102-compelling-social-media-and-onlinemarketing-stats-and-facts-for-2012-and-2013-0367234#cu5fxapJbZt2SZxM.99 -

66. 102 Compelling Social Media and
Online Marketing Stats and Facts
All of the Ad Age Top 100 Advertisers have
now established Facebook pages for their
brands. (WordPress Hosting SEO)
Read more at http://www.business2community.com/social-media/102-compelling-social-media-and-onlinemarketing-stats-and-facts-for-2012-and-2013-0367234#cu5fxapJbZt2SZxM.99

67. JUMP IN
What is the number of
languages available on
facebook?

68. JUMP IN

69. JUMP IN
What % of facebook users are
outside of the United States?

70. JUMP IN

71. Facebook Safety Center
JUMP IN

73. News Feed
JUMP IN
Facebook Newsfeed – See all the recent news with your friends

74. News feed
JUMP IN

75. Graph Search
P IN

76. JUMP IN
•People
•Places
•Photos
•Interests
4 Areas of Facebook
Graph Search
Graph Searches unearth information shared by your
friends, as well as public information on Facebook
as a whole.

77. Profile vs. Page
JUMP IN
Businesses are only allowed to create pages
NOT profiles.
A business which opens a profile page is in
direct violation of Facebook’s ‘Terms of Use’.

78. Profile vs. Page
JUMP IN
Facebook Pages cannot add people as friends.
They can ‘only’ like other Facebook Pages.
When companies like each other on
Facebook, they can help promote each other’s
content.

79. Profile vs.JUMP IN
Page
There is a 5000 friend limit on each profile.
You can have an unlimited number of fans on
your Facebook Page.

80. Profile vs. JUMP IN Page
Profiles can interact in Facebook Groups! We
love and use groups!
Facebook Pages can not interact in groups,
however, they can create events, just like a
profile can.

81. JUMP IN

82. JUMP IN

83. JUMP IN

84. Learning From Others
Lessons from Social Media

85. Story of
Conner Riley

86. “Cisco Fatty”

87. JUMP IN

88. “Cool Wand”
JUMP IN

89. Relationships Matter
Social Media is only one mile in
your marketing marathon.

91. JUST
JUMP IN

92. Don’t Forget:
You’re business is like a
needle in a haystack …

93. For Additional Social Media Coaching,
please visit Mitch Miles and the
26.2 Group at the following
@mitchmiles - Twitter
www.mitchmiles262.com - Web
LinkedIn.com/in/mitchmiles – LinkedIn
gothe262@gmail.com - mail