You've heard about Social Media and how it is changing the face of businesses and their marketing strategies. Come learn about the significance of social media, which sites are best for which types of businesses and the best practices for your business.
21. aha moment
(a moment of sudden realization,
inspiration, insight, recognition, or
comprehension) Added August 2013
22.
23.
24. Today’s Roadmap
Mile #1: Social Media is …
Mile #2 Personal Branding
Mile #3: Google Rules
Mile #4: Mobile Everything & Cloud Computing
Miles #5, #6, & #7: LinkedIn, Twitter, SlideShare
Miles #8, #9 & #10: YouTube, Pinterest, Facebook
Home Sweet Home
25. Social Media in 2013
Social Media in 2013
15
26
37
48
1
2
3
4
00 01 00
0 59
Hours
Minutes
Seconds
42. You can be more
successful in 2 Months by
becoming really interested
in the success of others
than you can in 2 Years
trying to get other people
interested in your success!
- Dale Carnegie
80. Sexting ("the sending of
sexually explicit messages or
images by cell phone"). Added August 2013
81.
82. Cloud Computing
("the practice of storing regularly
used computer data on multiple
servers that can be accessed
through the Internet") – Added August 2013
89. "ALL I REALLY NEED TO KNOW I LEARNED IN KINDERGARTEN"
by Robert Fulghum.
•
•
•
•
•
•
•
Share everything.
Play fair
Don't hit people
Say you're sorry when you hurt somebody.
Wash your hands before you eat.
Flush. Take a nap every afternoon.
When you go out in the world, watch out for traffic,
hold hands and stick together.
• Clean up your own mess.
90.
91. They're just kids …
LinkedIn (2003) – 9 Yrs Old
Facebook (2004) - 8 Yrs Old
YouTube (2005) – 7 Yrs Old
Twitter (2006) – 6 Yrs Old
SlideShare (2006) – 6 Yrs Old
Pinterest (2010) – 2.5 Yrs Old
92.
93.
94.
95.
96. Today’s Roadmap
Mile #1: Social Media is …
Mile #3: Google Rules
Mile #4: Mobile Everything & Cloud Computing
Mile #5: LinkedIn & Personal Branding
Miles #6, & #7: Twitter, SlideShare
Miles #8, #9 & #10: YouTube, Pinterest, Facebook
Home Sweet Home
97.
98. Key Facts
Median age of LinkedIn is 44
Business, Professional & Career Focused
Over 135 Million Members in 200 Countries
61 % LinkedIn’s users are aged 35 or older.
80% are college educated
102. LinkedIn is the world’s largest professional network with over 170
million members and growing rapidly.
Provides Connections = Re-connect
Powers Your Career = Re-position
Produces Answers = Re-search
112. – 1st Degree – personal,
immediate network.
– 2nd Degree – connected
to at least one member
of your 1st degree to
introduce you.
– 3rd Degree – connected
to at least one member
of your 2nd degree
connection.
129. I help X do Y so that Z.
I help individuals and small
businesses to connect with others
through digital media so that they
can find their passion, grow their
business and reach their goals.
133. Key Facts
200+ Million Registered Users
100mn tweets are written every day
75% of traffic comes from outside of Twitter
Apps, Links, Mentions, Facebook, etc.
55% of Twitter usage is via mobile phone
139. SlideShare is the World’s Largest Community
for Sharing Slideshow Presentations AND
JUMP IN
Documents
PDFs
Videos
Webinars
140. Key Facts
Over 45 million monthly users
Over 90 million monthly pageviews
Can upload PowerPoint, OpenOffice and PDF
presentations
70% of Users Have a College Degree
141.
142.
143. Key Facts
3rd Largest Search Engine. Google is #1 Facebook is #2
Owned by Google
2+ Billion Views a Day
Average person spends 15 minutes per day on YouTube.
70% of the activity on YouTube comes from outside US
144. My offer to you and your business
9.3+ Million Views
for only $400
145.
146.
147.
148.
149.
150. Instagram Stats
•Video On Instagram: 5M Uploads In First 24 Hours
•There are 8500 likes per second on Instagram
•83% of Instagram posts include hashtags (#)
152. 101 Tips For Using Instagram
For Business
http://www.caseygollan.com.au/blog/instagram-for-business/
153.
154.
155.
156.
157. Pinterest Terminology
• Pin (pinned or pinning): Simply means to post
or publish an image.
• Repin To repost or republish an image
someone else has already pinned.
• Repinning an image means you want to
republish the image on your own Pinterest
account, under your chosen board.
158. Pinterest Terminology
• Like
Different to repinning as the image will
not be republished on your Pinterest account,
instead it will be archived under your Likes list
and belong to none of your boards.
• Boards
A virtual pin board where you can
archive and organize your pinned images
according to their category.
159.
160. Pinterest Terminology
• Comment By leaving a comment, the pinned
image will neither be repinned onto your
Pinterest account or be archived under your Likes
list.
• Follow
Pinterest does not have a vetted
friending system, instead you can follow any user
you like.
191. Key Facts
Over 1 billion facebook posts everyday.
Over 80% Check facebook Once a Day.
Median age of facebook is 38 (48 in USA)
61% of Facebook users are age 35 or older.
Members over the age of 55 grew 513%
192. JUMP IN
What is the number of
languages available on
facebook?
199. Profile vs. Page
JUMP IN
Businesses are only allowed to create pages
NOT profiles.
A business which opens a profile page is in
direct violation of Facebook’s ‘Terms of Use’.
200. Profile vs. Page
JUMP IN
Facebook Pages cannot add people as friends.
They can ‘only’ like other Facebook Pages.
When companies like each other on
Facebook, they can help promote each other’s
content.
201. Profile vs. Page
JUMP IN
There is a 5000 friend limit on each profile.
You can have an unlimited number of fans on
your Facebook Page.
202. Profile vs. Page
JUMP IN
Profiles can interact in Facebook Groups! We
love and use groups!
Facebook Pages can not interact in groups,
however, they can create events, just like a
profile can.
206. Fan Page Vanity URL
JUMP IN
You can get a Vanity URL right now for your
Fan Page if you have at least 25 fans on your
Fan Page.
All the same reasons for getting a username
for your personal profile apply to a vanity URL
for your Facebook Fan Page.
207. Facebook and Twitter
JUMP IN
Link Facebook to Twitter: every post becomes
a tweet.
DO NOT link Twitter to Facebook!
To link Facebook to your Twitter account. Your
posts become tweets
http://facebook.com/twitter
215. Thank You!
For Additional Social Media Coaching,
please visit Mitch Miles and the
26.2 Group at the following
@mitchmiles - Twitter
www.mitchmiles262.com - Web
LinkedIn.com/in/mitchmiles – LinkedIn
gothe262@gmail.com - email
Notas del editor
I am always asked – what is The 26.2 Group – why 26.2? So let me get that right out of the way … there are 26.2 Miles in a Marathon, My last name is Miles, so I teach - No matter what you do … whether it’s just life, parenting, marriage, sales & marketing, training, and especially now social media … take it one mile at a time, one social media channel at a time – don’t focus on the past, don’t get to anxious about the future – be in the moment. Marathon runners, will think occasionally about the finish line, however, the majority of the race they are focused on the next mile marker, the next stride, the next turn – they are in the moment … so that’s what I am going to ask of you during our time together … lets take one mile at a time, almost one slide at a time …
Mitch Miles is President of The 26.2 Group, a social training and strategy organization based in the Piedmont Triad Region of North Carolina. He assists businesses with strategy, coaching and implementation of social media solutions in order to grow their business, stay connected to their clients, as well as engage strategic partners and vendors. Mitch currently teaches social media marketing at GTCC, and this summer is conducting several social media summer camps at The Proximity Hotel.
am always asked – what is The 26.2 Group – why 26.2? So let me get that right out of the way … there are 26.2 Miles in a Marathon, My last name is Miles, so I teach - No matter what you do … whether it’s just life, parenting, marriage, sales & marketing, training, and especially now social media … take it one mile at a time, one social media channel at a time – don’t focus on the past, don’t get to anxious about the future – be in the moment. Marathon runners, will think occasionally about the finish line, however, the majority of the race they are focused on the next mile marker, the next stride, the next turn – they are in the moment … so that’s what I am going to ask of you during our time together … lets take one mile at a time, almost one slide at a time …
Mitch Miles is President of The 26.2 Group, a social training and strategy organization based in the Piedmont Triad Region of North Carolina. He assists businesses with strategy, coaching and implementation of social media solutions in order to grow their business, stay connected to their clients, as well as engage strategic partners and vendors. Mitch currently teaches social media marketing at GTCC, and this summer is conducting several social media summer camps at The Proximity Hotel.
Do You Have a Headache yet?
3 Primary Learning Modalities
Podcasts
Webinars
Tele-seminars
iTunes U
iPad
Podcasts
Webinars
Tele-seminars
iTunes U
iPad
Tablets
Smartphones
33% of all Facebook users update on the platform using a mobile device–but just 4% of those use an iPhone and 5% use an Android phone.
iPad
Wiki’s
twitter
Living Social
Groupon
Foursquare
Gowalla
Do You Have a Headache yet?
ADDED TO THE FORBES LIST CRITERIA THIS YEAR (2011) SOCIAL RANK
50% of members are from outside the US
1 new user added every second
50% of members are from outside the US
http://learn.linkedin.com/groups/ - user guides – check them out
As of August 2 2012 – 175 million
50% of members are from outside the US
http://learn.linkedin.com/groups/ - user guides – check them out
This will take visitors to your website or specific page you direct them to.
Local Business or Place
Company, Organization or Institution
Brand or Product
Artist, Band or Public Figure
Entertainment
Cause or Community