This document outlines a campaign called "Mind Over Mattr" that promotes running apparel designed to help athletes achieve peak mental performance. It presents 4 concepts: 1) using meditation to overcome obstacles with a clear mind, 2) minimal layers for different stages of exercise, 3) finding your "third wind" to access mental strength in extreme situations, and 4) how running alters perceptions of time and space. Designers propose fabrics and techniques to reduce waste and promote sustainability, fluidity, and innovation. An immersive event would let viewers explore being an athlete through a green screen or invisible runner to experience their emotional journey. Next steps include finalizing the presentation format, logo, prototypes, and budget.

1. GROUP 4 CAMPAIGN:
MIND OVER MATTR
Body? It's all about the mind.

2. THE BASICS

3. CONCEPT: 1st PLACE
buddhist principal: we are whole as we are
our minds have a basic quality of awareness, non-judgement, and intelligence
this becomes obscured by our anxieties, stresses, distractions, suffering
(what buddhism calls „samsara‟)
we can return to this state of clear mind by practicing meditation
the obstacles of running can be overcome by working with the mind
and the mind can become more supple, clear, and stable from the practice of running!
THE CONFIDENCE OF THIS APPROACH COULD BRING AN ATHELETE TO GOLD
WHOLENESS – CIRCULAR - COMPLETE

4. ND RUNNERS DON‟T NEED MUCH
CONCEPT: 2 SKIN MORE THAN THE SKIN THEY‟RE
IN…
LAYERING
MINIMAL
SUPPORTIVE
ATHLETES
NEED
DIFFERENT
LAYERS FOR
WARM-UP – EVENT –OF
THE STAGES POST-
THEIR SPORT:
WORKOUT
IRIDESCENCE
REFLECTS
CHANGE,
FLEXIBILITY,

5. CONCEPT: 3ND WIND RAW EMOTION
FLUIDITY / CHANGE
RORY IN OUR
GROUP COINED
EXTREMES
THIS TERM, WHICH
POINTS TO OUR
DESIGNS
REFLECTING THE
POWER OF MENTAL
STRENGTH
OVERCOMING
PHYSICAL
OBSTACLES IN
RUNNING…
A PART OF YOUR
MIND YOU CAN
ACCESS UNDER
EXTREME
CIRCUMSTANCES,
SUCH AS RUNNING
IN THE OLYMPICS!
“FIND YOUR 3RD
WIND”

6. CONCEPT: 4 th DIMENSION
Something beyond us, that we can't understand –
'runner's high' is an experience that science
attempts to address with a solid answer – but
there is always new research, it has a mysterious
element.
FUTURISM, MAY TECHNOLOGY, AND
SPACE AND TIME NEW ENDORPHINS?
SURGE OF
SEEM WARPED WHEN WE OXYGEN?
ENDOCANNIBANOIDS?
INNOVATION
RUN

7. ATHLETE : RYAN BAILEY

8. DESIGNER: GEORGIA TRANSFORMATIO
SKINS/TEXTUR
LIGHTWEIGH
GRADIENT
LAYERING
FABRIC INNOVATION:
KNIT AND CUTTING
TECHNIQUES TO
REDUCE WASTE

9. DESIGNER: DOYUN SKINS/TEXTUR
CONCEPTUA
EVOLUTION
GRADIENT
FLUITIDY
“LESS GLUE, MORE GLAMOROUS”

10. DESIGNER: MATTHEW SKIN/EXOSKELETO
FASHION-FORWA
INNOVATIV
MASCULIN
EUTURIST
F
C
CHEMICAL BONDING, SEAMLESS KNITTING, SELF-CLEANING FABRIC

11. DESIGNER: RORY SYNTHETIC
FABRICS
WITH A
GOOD
MATTR APP
RATING
RUNNING
KIT OUT OF
A
KNAPSACK:
SELF-
CONTAINE
D,
EVERYTHIN
G YOU
NEED
FROM
START TO
FINISH

12. CAMPAIGN
EVENT, LOGO & DESIGN
SUSTAIN YOUR STRIDE. SUSTAIN THE

13. OGO DESIGN: IN PROGRESS

14. FEEL IT – BE IT - IMMERSE
STORY:
LET THE
VIEWER
EXPLOR
E THEIR
OWN
MIND AS
AN
ATHLETE
. SELLING STRATEGY:
EXPERIENCE THE RUNNER‟S EMOTIONALJOURNEY
LEARN HOW TO FIND THE RUNNER‟S HIGH
TAKE HOME A SENSE OF INSPIRATION

15. MMERSIVE EVENT: SKETCHES
IDEA 1: TREADMILL + 3 SCREENS

16. TAKING IDEAS
FROM OUR
INSPIRATION:
CIRCULARITY
(SYMBIOTIC
RELATIONSHIP
)
SEEKING
HARMONY
(MINDSTATES
AND
ENVIRONMEN
T)
SUSTAINABILI
TY
(ABILITY TO
KEEP
RUNNING AND
SUSTAINING
THE
ENVIRONMEN
T)

17. IDEA 2: ROUND ROOM
IDEA 3: TREADMILL 1 SCREEN (GAME)
IDEA 4: NO TREADMILL, 3 SCRE

18. ELEMENTS OF FILM
RUNNER‟S SKIN IS THEIR EMOTIONAL STATE: GREEN
SCREEN – OR – THE RUNNER IS INVISIBLE, VIEWER ONLY
SEES THE CLOTHES
BACKGROUND IS AN ABSTRACT DESIGN OF
TRAVELING THROUGH TIME AND SPACE (A
VISUALISER)
SLOW MOTION SHOWS THE RUNNER‟S MOVEMENTS IN
DETAIL AND ALLOWS FOR VIEWER TO SEE THE GARMENTS /
ACCESSORIES

19. NSPIRATION REEL

20. NEXT STEPS
DECIDE ON A PRESENTATION FORMAT: INTERACTIVE?
GAME? LIVE? ANIMATION?
CONCRETIZE A LOGO AND TAGLINE
DESIGN PROTOTYPES COMPLETED
BUDGET
POWERPOINT BY ALEXA GOULD-KAVET