The document discusses key aspects of advertising and service management. It covers 7 topics: 1) the nature of services, 2) advertising, 3) positioning the industry, 4) consumer needs and expectations, 5) the 7Ps of advertising, 6) operational issues for success, and 7) quality issues. The 7Ps of advertising discussed are product, price, place, promotion, people, physical evidence, and process. Operational and quality issues center around identifying customer needs, effective delivery, competitive differentiation, and building customer loyalty.

1. Service
Management
Presentation on
Advertisement
Kota Nikitha
Reddy

2. CONTENTS
• SERVICE
•ADVERTISEMENT
•POSITIONING OF THE INDUSTRY
•CONSUMER NEEDS AND EXPECTATIONS
•7P’S OF ADVERTISEMENT
•OPERATIONAL ISSUES FOR SUCCESS
•QUALITY ISSUES

3. Service
•It is intangible eco activity between buyer and
seller
•It cannot be stored
• Perishable
•Immediate consumption
•It cannot be transported

4. ADVERTISEMENT
Advertising involves the process where in a message is
designed so as to promote a product, a thought, an idea
or even a service.
Advertising is a form of communication intend to
viewers to take some action.
Advertisement promotes the companies product and
services.
It helps increasing sales.
Creating a brand image for the product and company.

5. POSITIONING OF THE INDUSTRY
At present every business organizations use the
advertising as their main tool for marketing.
Whenever a company want to promote its product
or service first thing comes in mind is advertising
its product or service.

6. CONSUMER NEEDS AND
EXPECTATIONS
•Service
•Price
•Quality
•Action

7. 7P’S OF ADVERTISEMENT
PRODUCT:
•How to design a creative
ideas of the customers .
•Medium of delivery of
the service .
Price:
Advertising cost
Depends on the
advertising medium

8. Place:
Distribution of the designed
advertisements through
various medium like TV at
different time
Promotion:
•Communicating about the
importance of advertising
industry
•Building the brand
•Importance of branding

9. People:
People involve in the
organization to deliver the
advertisement
•Creative designer
•Communication strategy
Physical evidence:
•Creative strategy
•Tangibalising the
And people associated with
intangible
this
•Pre-advertisement and
post-advertisements sale
•Measuring the
effectiveness of
advertisement

10. Process:
Starting from the designing of
the advertisement to the
delivery of the service is
called process

11. OPERATIONAL ISSUES FOR SUCCESS
•Identifying the customer and analyzing the need.
•Creative ideas for best delivery of the service.
•Medium of delivery.
•Effectiveness of delivery.
•Every receiver should understand the advertisement.

12. QUALITY ISSUES
•Customer loyalty
•Better service
•Price
•Distinguish from the competitors
•Impeccable