2. Observations from usage of SlideShare
Running brand campaigns for large clients
Startup using social media

3. Marketing vs. legal
Trademark issue
Your team members are ahead of you

5. Deloitte Tribalization of Business Survey 2009

6. Deloitte Tribalization of Business Survey 2009

7. Deloitte Tribalization of Business Survey 2009

9. B2B Buyers
Forrester Survey: Social Technographics of B2B buyers

10. Forrester Survey: Social Technographics of B2B buyers

11. B2B Social
Objectives
Functional Alignment Success metrics
•Customer insight
LISTENING Research •Improved segmentation
•Reduced pain; alignment of offering with need
•Changes in reach, impressions, brand awareness
TALKING Marketing, education •Increased share of voice
•Higher quality of responses to offers
•Increased velocity of messages in market
ENERGIZING Sales •Increased recommendation, promotion, advocacy
•Higher trust, brand trust perception
•Faster deployments at new customers
SPREADING Professional services
•Existing customers create new business capacity
•Reduced support costs
Customer service, •Higher customer satisfaction
SUPPORTING
technical support
•Less churn
Development, Product •Deliver products faster to market
EMBRACING
Marketing •Increased loyalty, increased advocacy
Forrester Survey: Social Technographics of B2B buyers

13. “It's a little more personal. More back-
and-forth discussions, and it's less
formal. And it gives immediacy to
interactions.”
Frank Eliason, @comcastcares

18. From David Armano

20. From David Armano

21. % helpfulness of social networking sites such as
Facebook, Twitter & LinkedIn in generating leads
CitiBank / GFK Roper Small Business Survey Oct 09

24. On your
whitepapers &
marketing
presentations
Form shows up
anywhere you
want
Customize form
On SlideShare or
on embeds

25. Cost ranges from $1 to $22 depending on no of
questions and targeting

27. Only to people interested in your topic or on
searches for related keywords
Pay only on CPC basis

28. Trenderr, radian6, scoutlabs

32. Use hashtags. Use general ones rather than only
ones with your brand.
Be proactive. Add people who tweet about your
topic.
Never AUTO DM. Never send out Mafia War
tweets with your account.
Be genuine, be personal.

33. Get started today
Small steps at a time. Measure, learn, do more
Keep it personal
Use the power of real time
Tie it to business goals

34. rashmi@slideshare.com
www.twitter.com/rashmi