Online training hosted by GovLoop featuring Dr. Bill Brantley. Find more information here: http://www.govloop.com/group/rockyourresume/forum/topics/rocking-resource-storytelling

1. How Stunning Storytelling Can
Advance Your Career
July 21, 2011
Brought to you by:

2. Today’s Speakers
Andy Krzmarzick
Community Manager
GovLoop
Dr. Bill Brantley

3. GovGigs Resources
• GovGigs: www.govloop.com/govgigs
• Rock Your Resume: www.govloop.com/group/rockyourresume
• Join our Mentors Program: http://mentors.govloop.com/signup

4. Housekeeping
o Twitter Hash Tag: #gltrain
o At any time during the next hour, if you would like to submit
a question, just look for the "Ask a question" console. The
presenters will field your questions at the end.
o If you have any technical difficulties during the Webinar, click
on the Help button located below the slide window and
you’ll receive technical assistance.
o And finally, after this session is complete, we will be e-
mailing you a link to the archived version of this Webinar, so
you can view it again or share it with a colleague and a
GovLoop training certificate.

5. How Stunning Storytelling Can
Advance Your Career
Dr. Bill Brantley

6. How I Learned About the Power of Stories

7. What Is A Story?
A narrative account of an event or events.
(The Story Factor by Annette Simmons)
Stories have detail and emotional content.
Stories are the way we learn
and share knowledge.

8. Why Do Stories Work?

9. Why Use Stories in Job Hunting?
Helps You Know Yourself
• Establish your personality
• Make you memorable
• Establish trust
• Branding

10. Building Your Stories: Structures
CAR – Challenge, Action, Results
CCAR – Context, Challenge, Action, Results
PAR – Problem, Action, Results
PARLA – Problem, Action, Result, Learning, Application
SAR – Situation, Action, Result
SCARQ – Situation, Challenge, Action, Results-Quanitified
SHARE – Situation, Hindrance, Action, Results, Evaluation
SIA – Situation, Impact, Analysis
SMART – Situation with Metrics, Action, Results, Tie-in
SOAR – Situation, Obstacle, Action, Result
STAR – Situation, Task, Action, Result
(Tell Me About Yourself by Katherine Hansen)

11. Building Your Stories: Analysis
GS-12: You qualify at the GS-12 level if you possess one (1) year
of specialized experience, equivalent to at least the GS-11 level
in the Federal government, which has equipped you with the
skills needed to perform successfully the duties of the position.
These include:
• Conducting studies, analyzing findings and making
recommendations on program operations.
• Conducting detailed analyses of complex functions and work
processes.
• Participating in special studies.
• Supporting the development and evaluation of policies.
• Recommending actions to achieve program objectives and
improvements.

12. Building Your Stories: Mining
How do you find stories?
• Past Resumes
• Current and Past Job Descriptions
• Work Awards
• Work Diary (If you don’t have one, start one
today!)
• Colleagues (Past and Present)
• Work Files and Email

13. Building Your Stories: Cataloging
KSA Story Bank
Collection of stories
indexed by knowledge,
skills, and abilities.
Update at least every
three months.

14. Your Five Essential Job Stories
 Who I Am
 My Vision
 Values in Action
 Why I Am Here
 I Know What
You Are Thinking

15. How to Use Your Job Stories
• The Elevator Story / Networking Stories: Who I Am and
Teaching Stories
• Resume Stories: Short Accomplishment Stories (Quantify
when possible)
• Cover Letter Stories: Who I Am and Skill Stories
• Career Portfolio: All Five Job Stories and Teaching Stories
• Interview: All Five Job Stories (especially vital for behavior-
based interviews)
• “Why we should hire you” story
• “Shortcomings” stories

16. Storytelling Resources
• Tell Me About Yourself: Storytelling to Get Jobs and Propel
Your Career by Katherine Hansen
• The Story Factor by Annette Simmons
• The Leader's Guide to Storytelling: Mastering the Art and
Discipline of Business Narrative by Stephen Denning
• Improving Your Storytelling: Beyond the Basics for All Who
Tell Stories in Work and Play by Doug Lipman
• Job Hunting Partner
• Video Your Stories – “Game Films”

17. Thank You
Dr. Bill Brantley
Bill@billbrantley.com
Bill.brantley@gmail.com
Portfolio at billbrantley.com

18. Today’s Speakers
Andy Krzmarzick
Community Manager
GovLoop
Dr. Bill Brantley

19. GovGigs Resources
• GovGigs: www.govloop.com/govgigs
• Rock Your Resume: www.govloop.com/group/rockyourresume
• Join our Mentors Program: http://mentors.govloop.com/signup

20. Thank You!