The document discusses the concept of Government 2.0 and how governments can harness citizen engagement through social media. It describes how governments have evolved from Government 1.0 with town halls to Government 2.0, which utilizes mobile apps and social media to engage citizens on the go. The document provides examples of how governments can integrate social media into their communications using strategies like targeted ads and embeds on websites. It emphasizes listening to citizens and amplifying their voices.

1. People
Power:
Harnessing
Ci1zen
Energy
Through
Social
Media

2. Next
40
Minutes…
1)
What
is
Gov
2.0?
2)
How
Do
You
Do
It?
3)
What’s
Next?

3. Government
1.0
Town
Halls
ConsEtuent
MeeEngs
These
are
sEll
important!

4. Government
1.5
Streaming
/
Recorded
Video
Updated
Websites
Improved
access
for
more
people!

5. Government
2.0
Mobile
Apps
Mashups
Engage
them
on-­‐the-­‐go!

6. Government
2.0
“the
digital
revolu1on
is
transforming
government
and
poli1cs,
slashing
bureaucracies;
improving
services;
producing
innovaEve
soluEons
to
some
of
our
naEon's
thorniest
problems;
changing
the
terms
of
the
LeE/
Right
poli1cal
debate;
and
offering
ordinary
people
access
to
informaEon
and
individual
influence
unEl
recently
accessible
only
to
the
most
powerful
ciEzens…”

7. Government
2.0
“Ordinary
people…possess
informaEon
–
serious,
expert,
fact-­‐based,
scienEfic
informaEon
–
to
enhance
decision-­‐making,
informa1on
not
otherwise
available
to
isolated
bureaucrats…and
people
are
ready
and
willing
to
share
that
informaEon
across
geographic,
disciplinary,
and
ins1tu1onal
boundaries.”

10. OpenGovernmentIniEaEve.org/

12. OpenGovernmentIniEaEve.org/

13. OpenGovernmentIniEaEve.org/

15. Why It Matters to You!
• Accelerate
digital
conversion
to
save
money
• Increase
ROI
of
investment
in
all
online
content
and
services
• Reduce
call
/
in-­‐person
volume
by
communica1ng
proac1vely
• Increase
fee
revenue
in
agencies
where
it
is
relevant
• Improve
quality
of
grantees
• Increase
healthy
behaviors
(flu
shots,
hurricane
evacua1ons)
• Save
costs
by
decreasing
mailing
and
paper
costs
15

16. So
How
Do
You
Do
It?

17. What
We’ve
Learned
• It s
REALLY
hard
• There s
a
methodology
and
rigor
• Lots
of
op1miza1on
opportuni1es
• Hard
to
be
consistent
• Difference
between
“doing
it”
and
“doing
it
well”
IntegraEon
with
tradiEonal
communicaEon
=
key
to
driving
real
results

18. So
How
Do
You
Do
It
Well?

19. Integrated
Engagement

20. Engagement
Formula
Find
Out
+
Sign-­‐Up
+
Learn
+
Act
=
RESULTS
(i.e.
get
flu
shot,
fill
out
census,
apply
for
job)
500,000
Subscribers
20%
Open
=
100,000
Read
Message
5%
Take
AcEon
=
5,000
Extra
Flu
Shots
The
same
formula
applies
to
social
media

21. It’s
easy
to
get
set
up
and
started…

22. But
now
what
do
you
do?

23. Do
it
the
old-­‐fashioned
way:
talk
to
them!

24. It’s
not
about
numbers.
It’s
about
access
/
value.

25. Integrate
with
your
web
page
via
embeds.

26. Use
ads
to
inform
and
inspire
acEon

27. I
don’t
do
shout
outs
(or
give
advice),
but
if
I
did….

28. Voices
are
valuable…

29. And
voice
+
value
leads
to
volume.

30. Give
ciEzens
a
voice…and
amplify
it!

31. Are
you
brave
enough
(to
trust)?

32. LocaEon,
locaEon,
locaEon…
and
I
mean
hyper-­‐locaEon.

33. Folks
know
what
they
need…are
you
listening?

34. Wow!
hjp://511contracosta.org/

35. ~50
hjp://www.govloop.com/

36. 1.
Learn
from
peers
/
experts.

37. 1.
Learn
from
peers
/
experts.

38. 2.
Share
your
success
stories.

39. 3.
Connect
with
colleagues.

41. Not
a
Fad,
But
a
Philosophical
ShiE
Time
to
Tap
People
Power

42. Not
Exclaim,
But
Engage
Listen
and
Learn

43. Not
the
Officeholder,
But
the
Office
Leave
a
LasEng
Legacy

44. Facing
Challenges?
We
Can
Help.
Have
a
Team
that
works
on:
• Training
(digital
communica1on
to
social
media)
• Strategy
(assessment
and
ac1on
plan)
• ExecuEon
(help
actually
do
the
work)
Have
helped:
• Increase
sensi1ve
collaboraEon
between
federal
agencies
• Help
mobile
workers
share
1ps
and
updates
in
real
1me
• Help
an
agency
build
an
online
community
with
the
public
• Recruit
ciEzens
to
help
shovel
neighbors
in
need

45. Plugged
in
to
Your
Peers
Steve
Ressler
Andrew
Krzmarzick
President
and
CEO
Community
Manager
Founder@GovLoop.com
Andrew@GovLoop.com
@GovLoop
@KrazyKriz