2. First: the market of photography
Digital Camera Shipping (milion units) * Purchasing power of photography users **
# of users $ equipment cost
2015 professional
According to a New Report by
Global Industry Analysts,
2012
Global Digital Cameras market amateur
will Exceed by 138 Million
2011 Units by 2015
all type of users have a
basic minimum spending capacity
110 117.5 125 132.5 140
in 2011, 27% of photos were taken with a smartphone
130 million photos were uploaded to Flickr monthly
140 billion photos were stored of Facebook
* data from cipa.jp & prweb.com other data from textually.org/picturephoning/ ** data from adoroletuefoto.it user db
3. Second: What a photographer does and how ?
* high competitive web-market
Snap * Canon Sony Nikon Samsung smartphone
Archive * Hard disk NAS cloud
Print * webservice printer
Share * flickr facebook 500px phone.app
Training forum dps.com** books
Competition local contest magazines
training & competition can be a great web
challenge!
** www.digital.photography-school.com
4. The opportunity: “your photo-contests, your photo-school”
adoroletuefoto.it is a photo-contest website, with a multilevel voting system
that allows people to learn and teach
winners are automatically
all photo-contests are timer-
posted on all social networks
driven to challenge all users
for more visibility
MASTER users are selected all Premium users have a personal
photographers that have power- Portfolio, with personal and
vote “contest pics”
Forums are made for discussions, Meet other photographers for
info, reviews sell&buy, and workshops: find out who lives
lessons from Masters close to you!
* forum & meeting system available from March 2012
5. The Business Model: freemium. Try, enjoy it and than buy.
Actual version online Version 2.0
type of service
type of service ✓unlimited
✓sponsorship for photo contests
✓unlimited photo hardware, lessons, ✓public portfolio
contests tutorial, ecc. ✓personal website
✓public portfolio ✓marketplace
payable features
free features
payable features
free features
sponsors
✓photo contests (limited)
✓comments&voting
✓forum
✓and all other functions on site
version 2.0 can improve performances and attract more and more users
worldwide: know how ....
6. The request: investing in the value of knowledge
adoroletuefoto 2.0 will be the new model of photo-school
take a look at the new features:
users growth expectations
new naming (domain already locked!) for worldwide-launch
(comparison between versions)
full multilingual for worldwide market
themed
multisite with custom options
storage for personal photos
high performances & advanced message system
mobile application
personal lessons by Master Photographers
hardware markeplace (buy&sell social system)
pay per service, multiple options 2011 2012 2013 2014 2015
... and more ...
actual version version 2.0
7. # near 100k 2014
The Timeline :-)
VERSION 2.0
# 8k JAN ’13
revenues are
RELEASE 1.1 periodical payment. According to the
version 2.0 improves expectations, the break even point will
be reached on early 2015
payment with more # 4k APR ’12
payment-option. Free
JAN ’12
users are used to
# 2,9k
calculate the level of $ revenues
appeal.
# 1,8k OCT ’11 ONLINE !
$ investment
START DEVELOPMENT
# of users (free & pay) APR ’11
FACEBOOK FANPAGE
ENGAGEMENT STRATEGY
BIRTH
8. Who is behind it ?
marco govoni fabio borroni simone soldà roberto ferrini
founder: i’ve got an idea developer: i’ve got the code social mng: i’m not patient marketing: i’ve got a virus
facebook.com/govoni.marco facebook.com/fabio.borroni facebook.com/striker72 facebook.com/robyferrini
thank you for reading :: contact us at info@adoroletuefoto.it
9. are you bored ?
let’s try it now. point your broswer here
http://adoroletuefoto.it
and join 3200+ (**) users..
(**) at February 2012
