Media billboard

1. Magazine research

3. The headline is in big black
and bold letters which
immediately catches the
attention of the audience.
Also, the fact that the
website doesn’t contain
any bright colours
highlights that fact that it
is a sophisticated website
aimed for young adults
not children. Moreover,
the headline is different
from how it is usually
which may make it difficult
for the audience to
recognise the magazine
straight away.
Here are the social links of the magazine
which gives the audience another way to
communicate with them and to keep up
to date.
Here is a range of videos
and the latest news the
audience can view. This
provides easier access to
what the audience is
searching for.
The website provides the audience with the latest and
most viewed songs which gives a chance to the audience
to listen to new songs.
Here is the copy of the
latest Billboard magazine
which allows the audience
to purchase the magazine.
Also, this allows the
audience to identify the
magazine in the future.

4. The website also includes the latest photoshoots for Billboard and the
most recent favourite songs. Also , it includes news about the most
adored artists which will attract their fans to the website. Moreover,
the fact that the website includes more things than just videos and
songs gives the audience a variety of choices to pick and view.
The title ‘favourite recent videos’
immediately catches the attention of
the audience. The sentence ‘favourite
videos’ creates an urge for the audience
to watch the videos, as it is named as
favourites, therefore, they must be
good. Also, this gives the audience a
chance to get familiar with different
artists and if they enjoy the videos they
can share it on one of the social
networks which will bring popularity to
Billboard and the artists.

5. The website allows the audience to contact them
and give feedback on what they think about the
website. Therefore, this will allows them to improve
their website with the feedback they receive. The
audience can also subscribe which increases the
popularity of the website and keeps the audience
updated with the latest magazines and issues.
Here the website allows the audience to shop
which gives the audience an easier access to
buy things related to Billboard and
songs/music. The audience’s can buy
magazines, Billboard books and much more.
This will increase the amount of people that
will buy the magazine, as they have easier
access.

6. BILLBOARD MAGAZINE
Billboard is an American music magazine, originally headquartered in New York City,
New York and now owned by Prometheus Global Media. It was first published on
November 1, 1894. It is famous as being among the oldest trade magazines in the
world. The magazine originally focused on bill posting and outdoor amusements
before specializing in the music industry in the 1950s.
Billboard maintains several internationally recognized record charts, which track the
most popular songs and albums across several categories on a weekly basis. Its primary
charts are the Billboard Hot 100 and the Billboard 200, respectively, ranking the top
songs and albums regardless of genre. Billboard Publications became a major trade
magazine publisher, getting The Hollywood Reporter, Kirkus Reviews, Adweek and
Mediaweek. It was picked up by Dutch publisher VNU (later renamed the Nielsen
Company) in 1993, but later sold in 2009 along with the other Nielsen Business Media
properties to the new company e5 Global Media which in 2010 was renamed
Prometheus Global Media. The following includes magazine published by Prometheus
Global Media as well as Billboard magazine itself.

7. Prometheus Global Media

8. Target audience
The target audience for Billboard magazine is in the ages
between 16 and 25. Therefore, it is aimed for teenagers and
young adults. This is because the magazine provides its
readers with the latest updates from charts, but of different
and various types of genres. This is done to widen the
range of target audience, as it is for people who listen to
various genres of music such as rock, pop, metal, R n B and
more. Moreover, the magazines layout is very mature and
simple, as it does not contain a lot of images of teens
brands and other artists. Also, the colour scheme is very
simple and sophisticated which makes it more obvious that
the magazine is not directed towards children.
Furthermore, it does not advertise news and gossips about
artists lives, but only conveys the update of the music
charts.

9. Analyse of the Billboard cover

10. Masthead
The masthead of the magazine is Billboard. We can clearly
see that the magazine is very popular and known, as the
masthead is covered a bit by the models head. Therefore, this
suggests that the magazine will still be recognised by the
colour scheme and logo even if it is a bit covered due to its
popularity. Also, the masthead is very simple, as no eye
catching colours has been used which suggests that the
brand is so known that it does not need bright colours to
catch the audiences attention.

11. Main image
The main image used is very sophisticated which shows a
serious side of the music industry. The model used (Miley
Cyrus) is a well known and adored pop singer which
makes the target audience aware of the music genre of
the magazine. The body language of the model is very
dominant and provoking which would mostly appeal to
young girls. This is due to Miley Cyrus being well known
for being wild and careless which would explain her body
language. Also, by using Miley Cyrus the magazine will
be attracting secondary audience, as her fans will
purchase the magazine as well. The main image doesn’t
include bright colours but instead is very simple which
again highlights the seriousness of the magazine.

12. Main cover line
The main cover line is “The queen of tween grows up. But will her fans follow?”.
The main cover line is about Miley Cyrus and as we can clearly see her name is
written in big bold letters which hyperbolises her significant to the magazine. By
using a rhetorical question the magazine attracts more audience, as the question
engages the audience more and makes them more curious about the article.

13. Puffs/cover lines
Puffs/cover lines contains brief information about
other artists and the articles that the magazine
includes inside. Also, it highlights the genre of the
magazine, as by the artists and articles provided
the target audience can clearly tell the genre.

14. Colour scheme
The overall colour scheme of the front cover is simple
and sophisticated. Light colours have been used
which creates a soft atmosphere. The colours silver,
light purple, yellow and white are very similar colours
and ensemble each other well. Also, due to the
colours fitting well no colour used really stands out
which gives the magazine a modest look. However, a
bit of yellow has been used to make the articles eye-
catchy and to give the magazine a more appealing
look. But overall no bright colours has been used.