1. Design Exercise “ HUBanot” - HUB for women (banot) in Rosh –Ha’ayin Authors: Yael Tomer, Boaz Tiroche, Mashik Shkolnik, Yoav Godelli Professors: Francois Je’gou, Adital Ela School: H.I.T

2. Let’s drive to Rosh Ha’aiyn!

3. This is where Karen lives. Tel - Aviv

4. Karen is an interior designer. It’s great that I don’t have to drive to the city, but I’m sick of working at home today, all alone… Today I want to work with the girls… I’ll go to HUBanot!

5. Kefar Kasem

6. The place was once a municipal kindergarten

7. This is Orly, she is in charge of “HUBanot” Is everything ready for our meeting tonight?

8. Oh, this is so much more fun… The girls do a little brainstorming

9. Insert here an image showing the development of the solution / interaction with the character in which the solution raises... ...sentence running across slides... Karen, was it one sugar teaspoon?

10. It’s nice to have someone to go on coffee breaks with…

11. Insert here an image showing the daily context / everyday life of the character in which the solution raises... ...sentence running across slides... I need to send a few faxes…

12. Paper recycling Karen, are you coming to our sustainability disquisition tonight? Yes, I hope the girls from Kefar Kasem will come too

13. They did.... And There was also a great food at the meeting.

14. THE END