Study of Career and education Mobility . Description how to keep talanted managers in Bulgaria.

1. Career Mobility of Bulgarians
Study on Career and Education Mobility
Discussion on How to Keep Talented Managers in Bulgaria
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2. Who we are?
 Advent Group - offices in Paris and
Sofia
 Established in 2004
 Organizer of over 300 events in 60
countries
 International team of 45 specialists
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3. What we do?
 Access MBA and Access Masters Tour –
One-to-One meetings
 One-to-One – Advent Group is the creator
of this format of events and leader in the
organization of such events
 Orientation and finding the right program
for each candidate
 Consultancy services for candidates MBA
Access MBA Reach
 Media for business education
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4. Study on Education and Career Mobility
 Data on Bulgarians interested in going
for education abroad – Access MBA &
Access Masters events
 Data on Bulgarians willing to work
abroad – Jobs.bg, Intelligence Group
and The Network
 Discuss on the “Brain Drain” tendency
and how to keep talented professionals
in Bulgaria
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5. Percentage of students going to study abroad (2011)*
Education mobility – where does Bulgaria stand?
 Second in the Balkan region and 5th in Europe in “exporting” students
 About 10 % of Bulgaria’s students go abroad for their university education
Source: 5
*Data from UNESCO’s Global Education Digest 2011

6. Masters
MBA
Where do Bulgarians go for MBA & Masters education?
 Difference between MBA and Masters destinations – ranked business schools
 Top education destinations use English as a main communication language
 Many Bulgarians prefer distance learning, part-time programmes and local branches
Source: 6

7. Motivation for MBA education
 Difference between motivation for Masters and MBA students
 Difference in candidates’ motivation with developed economies
 Living abroad and starting an international career among the strongest reasons
Source: 7

8. Number of GMAT
Management Education Demand in Bulgaria
 GMAT is the main globally recognized admissions test for management education
 Increase in test takers as a part of a global trend
Source: 8
* Data from GMAC’s “Profile of GMAT Candidates – Testing Year 2006 to 2011”, published 10/21/2011

9. Professionalexperience
Managerial experience
Profile of candidates who go for business education?
 Over 50% of young managers want to go for international education
 Motivation for experienced managers to do an MBA is increasing – relation to
development opportunities
Source: 9

10. Salary increase after MBA graduation?
Return on investment
Salary increase after an MBA
Никакво 10-20% 20-50% 50-80%
8%
31% 46%
15%
 Over 50% notice some change in payment
 Top ranked business schools report average salary increase in salary of over 100%
 The added value of an MBA – network, knowledge, way of thinking
Source: 10

11. Global Talent Mobility Study, 2011
 Global study - 66 countries
 Scope - 29 358 people living in Bulgaria and
7 831 Bulgarian expatriates
 Created by Intelligence Group, The Network
и JOBS.BG inquiring people who use career
websites
 Data used is to show:
• What motivates Bulgarians to work abroad?
• Which are the most preferred employment destinations?
• What is the difference between their desired and current
employment?
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12. Bulgarians willing to work abroad
I would like to work abroad
Absolutely
Bulgarians Bulgarian expats
agree
Agree
Neither
agree nor
disagree
Absolutely Disagree
disagree
 Difference between people living in Bulgaria and Bulgarian expats
 Only 11% of the respondents are not willing to relocate for career
Source: 12

13. In which country would you work?
Where would Bulgarians like to work?
In which country would you work?
51%
47% 47%
41%
33% 33%
30%
26% 25%
23% 23%
21% 20%
17% 16%
15% 14% 14%
12% 12% 11%
10%
8% 8% 7%
6% 6% 6% 5% 5% 5%
 Language and economic development are major factors
 The main working destinations coincide with the main education destinations
 Countries with a good social security system are more preferred
Source: 13

14. Motivation to work abroad
Bulgarian expats Bulgarians  People lining in
Other Bulgaria look for
Better living standard
better living
conditions while
Start international career
expats look for
Start a new life
career
Spouse already working abroad
opportunities
Option to gain experience
Meet new people/networking  Experience, chal
Change the world lenge and
Learn a new language development are
Get to know new cultures
major factors for
expats
Challenge
Climate
 Over 50% want
Career development options to escape the
Bad economic situation in the country economic reality
Family abroad in Bulgaria
Acquire professional experience
Source: 14

15. What do Bulgarians abroad work?
Bulgarian expats Bulgarians  Bulgaria “exports”
Transport/ Logistics
managers, banker,
Telecommunications
Social services engineers, IT
Sales
Science
specialists and
Supply chain sales people
Public services
Security/Police
Media  Many people in
Bulgaria work in
Marketing/Advertising
Manufacturing, Manual labor, Construction
Law
Agronomy and nature sciences
sales, administratio
IT and Automation n and office
HR
Healthcare
administration, man
Management ufacturing and
engineering
Accounting, Audit
Engineering, Technology
Education
Design, Architecture
Art, Culture
Banking, Finance, Insurance
Administrative, Office
Hotel, Restaurants, Tourism
Source: 15

16. What can universities do?
In which sector do Bulgarians want to work?
In which sector would you prefer to work? In which sector do you currently work?
Other
Transport/ Logistics
Telecommunications
Social services
Trade
Public services, Security/Police
Manufacturing, Maintenance, Service
Pharmacy
Law, Legislative Services
IT, Internet
Industry
Hotel, Restaurants, Tourism
Healthcare
Banking, Finance, Insurance
Energy
Education
Management/ Consulting
Media/ Communications
 Big difference between desired and current occupation
 Most Bulgarians want to be in management, tourism, banking and retail
 Increased demand for employees in retail, maintenance, manufacturing, education and finance
Source: 16

17. The role of companies in keeping talent?
Which factors are important when choosing a job?
Bulgarian expats Bulgarians  Employees in
Bulgaria are very
Other
Skillful Management
sensitive to
International company payment, working
Paid vacation atmosphere and
Good image of the employer security
Good social benefits
Trainings
In harmony with my personal beliefs
 To attract people
Good career opportunities
with experience
Challenging Job abroad
Good working conditions companies need
Good remuneration
to provide not
Flexible working time
only good
Responsibility
Permanent contract
payment, but also
Option for working half-day good
Acceptable commuting time development
Diverse tasks opportunities and
Acceptable workload
challenging tasks
Attractive products and services
Source: 17

18. Top 10 desired working spheres at the event
Who wants to come back to Bulgaria after studying abroad?
Management
Top 10 desired working spheres at the event
Career in Bulgaria: Why not? Consultancy
(www.karieravbulgaria.com) Marketing
Banking/ Finance
13% Public sector
8%
PR / Advertising
37%
NGO
8%
Sales / Business development
7%
Media
6%
5% 5% 5%
IT
3%
3%
Others (33 sectors)
 Career in Bulgaria. Why not? – conference for Bulgarians willing to work back home
 Over 40% of our expats are interested in management, finance, consultancy and other specialized
fields
Source: 18

19. „Brain Gain“ – the Irish case
 „Brain Gain “:
 Attracting and employing highly qualified professionals
 The Irish case :
Measures taken by the Irish
Ireland during the 1950s Industrial Development Agency
Results
1/7 of the country’s population Electronics and Pharmaceutics as Agency manages to coordinate
emigrates between 1950 – 1958 strategic priorities, promoting the efforts of government, business and
state to investors education institutions
Connecting with Irish managers of
57% of boys and 49% of girls don’t
multinational companies working
have secondary education
abroad Ireland’s population increases by
1997 – nearly 60% of the agency’s 25% between 1961 and 1991.
Parents advise their children to
expenses consist of new skills and
leave Ireland
technology development
8th position in income per capita in
Developing industrial and
Low standard of living. 2010
technologic parks
Source: 19

20. „Brain Gain“ in Bulgaria
 „Brain Drain“ from Bulgaria:
 1990 - 2000: nearly 16% of Bulgarian emigrants are highly qualified
 „Brain Gain “: Coordination between business, education and government
Business Education Government
Developing creative thinking in
Strategic positions in companies Sustainable, long-term policy
schools, practical training
International education and Improvement of the business
Cooperation with a network of research exchanges environment
professionals abroad Supporting scientific
Transnational research projects
development on a national level
Cooperation with the education „Brain Gain“ from other
sector Bulgaria and abroad Information policy
countries
Source: 20

21. Thank you! for your time
Thank you
Picture
Your Contact
Kalina Krasteva
Access MBA Event Sofia
International Account Manager
Business Development - Europe
Tel:. + 359 2 984 10 74
Sheraton, 8 November 2012
Fax. + 359 2 986 09 36
kalina@accessmba.com
kalina@accessmasterstour.com
www.accessmba.com
www.accessmba.com 21
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