Instructional Systems Designer, Karla Howard from GP Strategies shares her top tips for using social media when designing learning programmes

1. Top tips for using
Social Media in your
#Learning Design
By Karla Howard,
Instructional Systems Designer, GP Strategies EMEA
#learning
“How do we
transfer this huge
social media
phenomenon to
designing training?”

2. #1 - Monitor social media
Monitor social media
news sites for relevant
and up to date stories,
events and incidents
that can be used within
your learning scenarios.
#learning
“By using real
comments from
Facebook and Twitter
and news commentary
I was able to make the
material come to life in
a raw way. It wasn’t real.
It wasn’t made up
and nor was
it unrealistic.”

3. #2 - Utilise social media design
If your audience is frequently
using social media, use those
platforms to influence
your design.
Make a mock Facebook page
or similar to show a group,
club or activity page and the
comments within it.
It all helps to make the scenario
current and relevant to its reader
as well as being an interactive
way to engage.
#learning
“Facebook, Twitter,
LinkedIn and
others are daily
destinations for
millions of global
consumers who
spend an average
of 37 minutes per
day on them.”
“The lure of
social media
is immense”

4. #3 - Use social media to generate ideas
and discussions
If you’re looking for ideas or
need more information on
your topic use the likes of
Facebook, LinkedIn, Twitter
or Yammer to get started.
#learning
“I did in relation to
social media and
emergency management
and got global replies
which I facilitated
online with
amazing results.”

5. #learning
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@kwhoward1
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